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The entrepreneurial spirit of “What If?” and “Why Not?” has earned Strategic Objectives co-founders Deborah Weinstein and Judy Lewis the 2021 Canadian Public Relations Society Entrepreneurial Leadership Award. In addition to recognizing the business success of this Toronto-based Marketing Communications Agency, this significant honour also acknowledges the partners’ commitment to social responsibility, volunteering with charitable organizations, and mentoring public relations professionals and aspiring entrepreneurs.
Presented at the CPRS National Virtual Conference, the Entrepreneurial Leadership Award was created and endowed by Bruce MacLellan, APR, FCPRS who is founding CEO of Proof Inc. Presenting the award, Bruce celebrated agency founders as role models and risk takers and commended Deborah’s and Judy’s strategic minded approach, commitment to providing quality counsel to their clients, and innovative thinking that has made Strategic Objectives Canada’s most award-winning PR Agency.
Agency Values Rooted in Entrepreneurship
“This award means a great deal to us because our agency celebrates entrepreneurial thinking every single day,” says Judy Lewis. “We revel in curiosity, imagination, passion and determination, and are committed to boundary-pushing innovation and smart-risk taking. We thank our amazing team for living our vision and values, and are so grateful to our clients for believing in us. We also want to thank the CPRS Selection Committee and our nominators for this honour.”
“We founded Strategic Objectives more than 35 years ago, fresh from our journalistic careers,” continues Deborah Weinstein. “Having worked in the media, we’d experienced the PR of Yesteryear and knew there was a better way. We founded Strategic Objectives to be insightful and purposeful for businesses and brands; we harnessed the power of PR to capture the hearts, minds and trust of consumers. Our entrepreneurial spirit drove us to launch the agency and our entrepreneurial spirit still drives our passion and success to this day.”
A Year of Accolades
The 2021 CPRS Entrepreneurial Leadership Award continues a stellar year for the agency. Strategic Objectives was named IABC/Toronto 2021 PR Agency of the Year and it won seven top OVATION Awards including “Best of the Best.” It also captured four CPRS Toronto ACE Awards. Certified by Women Business Enterprises Canada (WBE Canada) as a women-owned business, Strategic Objectives was also recently named one of the Top 100 Most Influential PR Agencies in the World by PR software company, Propel.
About Strategic Objectives
Headquartered in Toronto and co-founded by partners Deborah Weinstein and Judy Lewis, Strategic Objectives is Canada’s most award-winning PR agency, and one of the country’s most creative, innovative, passionate, and successful marketing communications firms. Recipient of the Clutch 2020 Global Leaders Award and named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, Strategic Objectives is IABC/Toronto Agency of the Year 2021 and has been for nine of the last 12 years.
We create results-driven strategies integrating digital, social, and mainstream media, virtual, and experiential events, and influencer marketing programs to achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to ever receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.
Canada is our space. Our national, bilingual team includes an all-star roster of more than 40 top PR pros, strategists, storytellers, content creators, trend-spotters, trend-setters, designers, social media experts, video and graphic artists, digital developers, and pop-culture junkies. We are obsessed with providing outstanding client service and doing things differently to deliver impactful, measurable results.
Visit www.strategicobjectives.com and follow us on Instagram @so_pr.ca and Twitter @SO_pr.
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