Innovative. Celebrated.
Strategic Objectives is a leading Canadian full-service public relations agency.
We make news, build and protect brands, launch products, connect people, support causes, create effective social media strategies and stage memorable events.
Strategic Objectives is a high-performance public relations agency that is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations– for outstanding achievement in Public Relations. We are proud to be IABC Toronto’s 2009/2011 PR Agency of the Year.
The choice of many of Canada and the world’s leading brands, we have a proven track record for helping clients generate breakthrough public relations results.
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Kruger Products LP, one of Canada’s most successful companies and a brand powerhouse with operations in Canada and the U.S., capped...
Kruger Products LP, one of Canada’s most successful companies and a brand powerhouse with operations in Canada and the U.S., capped an amazing year of marketing innovation with the win of five coveted national awards at the CASSIES Gala 2012 on Monday, January 23, 2012 in Toronto. For more information:
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A lot can change in a year, including important information about your health, which is why MedicAlert is urging its members...
A lot can change in a year, including important information about your health, which is why MedicAlert is urging its members to review their medical profiles and make necessary changes. A resolution that could save their life! For more information:
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Toronto PR Agency Strategic Objectives Named to PR News Top 10 CSR A-List 2012 - the only all-Canadian firm to make...
Toronto PR Agency Strategic Objectives Named to PR News Top 10 CSR A-List 2012 - the only all-Canadian firm to make the Corporate Social Responsibility Top Ten. For more information:
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Build-A-Bear Workshop® launches its ninth annual search for Huggable Heroes®. This group will be made up of inspiring young leaders who...
Build-A-Bear Workshop® launches its ninth annual search for Huggable Heroes®. This group will be made up of inspiring young leaders who have a commitment to serve, help others, and make a difference in their community. For more info:
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Friends with Benefits Facebook game will reward Canada’s most connected Facebook user with a trip for two anywhere in Canada and...
Friends with Benefits Facebook game will reward Canada’s most connected Facebook user with a trip for two anywhere in Canada and $5,000. For more info:
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Transat – the leader in Canada's holiday travel industry – is celebrating its 25th Anniversary with a silver lining, giving travelers...
Transat – the leader in Canada's holiday travel industry – is celebrating its 25th Anniversary with a silver lining, giving travelers a reason to celebrate! For more information
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Pizza Hut partners with the Talking Animal Channel producer to celebrate the launch of a crust so good, it won’t go...
Pizza Hut partners with the Talking Animal Channel producer to celebrate the launch of a crust so good, it won’t go to the dogs! For more info:
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WagJag Reveals: With less than a month until the holidays, nearly half of Canadians are stuck for gift ideas, and close...
WagJag Reveals: With less than a month until the holidays, nearly half of Canadians are stuck for gift ideas, and close to half of us are getting ready to re-gift! For more info:
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Even though more than 9 million Canadians live with diabetes or prediabetes, an awareness event staged during Diabetes Awareness Month showed...
Even though more than 9 million Canadians live with diabetes or prediabetes, an awareness event staged during Diabetes Awareness Month showed just how far a little awareness, motivation and encouragement can go in the fight against diabetes. For more info:
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Internationally renowned Steven Page headlines evening of Music and Laughter with an All-Canadian Line-up to support Animal Welfare. Comedian Colin Mochrie...
Internationally renowned Steven Page headlines evening of Music and Laughter with an All-Canadian Line-up to support Animal Welfare. Comedian Colin Mochrie and Actress Debra McGrath Host “Live and Unleashed featuring Steven Page and Friends” to support Ontario SPCA. For more info:
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A Choice or a Brain Disease? Challenging Our Understanding of Addiction. To mark National Addictions Awareness Week in Canada, experts from Bellwood...
A Choice or a Brain Disease? Challenging Our Understanding of Addiction. To mark National Addictions Awareness Week in Canada, experts from Bellwood Health Services challenge Canadians to re-examine perceptions about the roots of addiction. For more info:
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Tetley, Canada's Tea Leader Introduces New Tetley Perk - A Great New Way to Start Your Day. Canada’s first and only...
Tetley, Canada's Tea Leader Introduces New Tetley Perk - A Great New Way to Start Your Day. Canada’s first and only Tea with the caffeine of coffee, steeped in the goodness of tea! For more info:
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London Calling! NEW 2012 Canadian Olympic Team Apparel by The Hudson’s Bay Company Celebrates the Canadian Spirit and Adventurer in All...
London Calling! NEW 2012 Canadian Olympic Team Apparel by The Hudson’s Bay Company Celebrates the Canadian Spirit and Adventurer in All of Us. The London 2012 Team Canada Replica Apparel is Now Available! For more info:
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Green & Black’s Organic, The World’s Leading and Most Indulgent, Organic Fair Trade Chocolate, Introduces Ten of its Best-Selling Bars to Quebec....
Green & Black’s Organic, The World’s Leading and Most Indulgent, Organic Fair Trade Chocolate, Introduces Ten of its Best-Selling Bars to Quebec. For more info:
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KoodonationTM =Canada’s First Online Microvolunteering Community: Social Change Through the Social Web – In 15 Minutes or Less! - Koodo® powers...
KoodonationTM =Canada’s First Online Microvolunteering Community: Social Change Through the Social Web – In 15 Minutes or Less! - Koodo® powers the launch of a first-of-kind grassroots community of microvolunteers, revolutionizes volunteerism in Canada. For more info:
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TOPSHOP AND TOPMAN’S FIRST CANADIAN FLAGSHIP IN TORONTO - The wait is finally over for the fashion opening of the year,...
TOPSHOP AND TOPMAN’S FIRST CANADIAN FLAGSHIP IN TORONTO - The wait is finally over for the fashion opening of the year, as the “Topshop and Topman Takeover” lands at Toronto’s Yorkdale Shopping Centre on October 5, 2011. For more info:
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White Cashmere Collection 2011 Celebrates Fashion with Compassion™ with 15 Amazing Canadian Designers. Breathtaking Cashmere Bathroom Tissue Couture Fund- and Awareness-raiser...
White Cashmere Collection 2011 Celebrates Fashion with Compassion™ with 15 Amazing Canadian Designers. Breathtaking Cashmere Bathroom Tissue Couture Fund- and Awareness-raiser for Breast Cancer. For more info:
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The Body Shop Canada and Virgin Mobile Canada Get Fresh with Member Benefits and the Greatest Make-Up Event Ever! Click here...
The Body Shop Canada and Virgin Mobile Canada Get Fresh with Member Benefits and the Greatest Make-Up Event Ever! Click here for more info.


