Sell more. Build share. Get press. Change minds. Get tough. Move stuff. Show fangs. Grow brands.

Innovative. Celebrated.

Strategic Objectives is a leading Canadian full-service public relations agency.

We make news, build and protect brands, launch products, connect people, support causes, create effective social media strategies and stage memorable events.

Strategic Objectives is a high-performance public relations agency that is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations– for outstanding achievement in Public Relations. We are proud to be IABC Toronto’s 2009/2011 PR Agency of the Year.

The choice of many of Canada and the world’s leading brands, we have a proven track record for helping clients generate breakthrough public relations results.

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    Strategic Objectives is SO Proud to be named to PR News Top Ten CSR A-List 2012.

    Click here for more information.

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    Happy Holidays from the team at Strategic Objectives!

    Click here to see the full size image.

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    The original and world’s most famous man in a white suit – KFC Colonel – chimed in on the recent “sign stealing” baseball controversy at an August 12th game in Toronto. As rumours circulated about an alleged “man in a white suit” stealing signs in Toronto, KFC Colonel surprised baseball fans with a tongue-in-cheek sign of his own reading: “I’m too chicken to steal signs.”

  • IABC SO winner 2011(02)
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    SO proud to have hit a PR home run with Blue Jays slugger Jose Bautista, Booster Juice’s new Brand Ambassador! Click here for the inside scoop on our blog ShowFangsPR

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    Strategic Objectives is the only agency in Canada to receive the United Nations Grand Award for Outstanding Achievement in Public Relations. The award recognizes our pioneering PR and awareness building for The Body Shop Canada campaign: In the Name of Love, STOP Violence Against Women.

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    Strategic Objectives made a multi-award-winning splash with our brand-building Trident Splash National Cannonball Championship, a program conceived to launch Splash gum in Canada.

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    Gabriel Rojas Hruska was one of the first in line to try the KFC Canada Double Down upon its 2011 return to Canada

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    M&M Meat Shops Founder and Chairman, Mac Voisin and Amanda Holmes, daughter of Mike Holmes and sufferer of Crohn’s disease, flip burgers at the 23rd Annual M&M Meat Shops Charity BBQ Day benefiting the Crohn’s and Colitis Foundation of Canada (CCFC). The event raised more than $1.5 million in a single day!

     

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    Ivanka Trump hosted a red carpet event to officially launch Magnum ice cream, the World’s Pleasure Authority, in Canada. One of the world’s most-loved ice cream bars, Magnum is finally available across Canada and the Who’s Who of Toronto came out to celebrate this highly anticipated launch. For more information on Magnum, visit facebook.com/magnumheir and click here

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    A bronze statue, sixty-five events, 62,000 balloons, a CEO tour, community relations and news coverage from coast-to-coast celebrated the 100th anniversary of Leon’s – Canada’s oldest national chain of furniture stores. Strategic Objectives public relations pros helped Leon’s capture the hearts and headlines of the nation.

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    Our Strategic Objectives PR team congratulates Canada’s Koodo Mobile for tagging wrestling legend Bret “The Hit Man” Hart to tell the story of El Tabador – an animated character designed to get Canadians ‘in the ring’ with an exciting, new, interactive YouTube VIDEO.  Put your wrestling skills to the test, click here http://bit.ly/czKWdH.

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    Strategic Objectives and Canada’s favourite bachelorette Jillian Harris encouraged Canadians to reinvigorate their salads with fresh PR.  Jillian helped launch restaurant-inspired Kraft’s Sizzling Salads. See Jillian sizzlin’ in the kitchen and learn more about ways to dress up your salad here.

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    James Dyson, famed inventor of the Dyson vacuum, shows off the Dyson DC24 Ball, with a little help from our Strategic Objectives public relations team

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    Strategic Objectives helped Captain Morgan steal the PR spotlight at the World Rock Paper Scissors Championships, scoring social media buzz and earned media coverage around the world.  Winner CPRS Ace Award for Brand Development Campaign of the Year, 2007.

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    IRL meets Social support for the Canadian Breast Cancer Foundation. Strategic Objectives PR Pros were thrilled to stage the Seventh Annual White Cashmere Collection: Fashion with Compassion at the Art Gallery of Ontario on September 22nd. Please read all about it and watch the video

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    James Anane Mensah, a cocoa farmer from the Kuapa Kokoo Cooperative in Ghana, invited Canadians to pledge their support for Fair Trade by signing the Cadbury Dairy Milk Fair Trade Pledge Banner.  The giant banner successfully attracted thousands of pledges and helped to tell the story of Cadbury Dairy Milk’s Fair Trade Certification.