Innovative. Celebrated.
Strategic Objectives is a leading Canadian full-service public relations agency.
We make news, build and protect brands, launch products, connect people, support causes, create effective social media strategies and stage memorable events.
Strategic Objectives is a high-performance public relations agency that is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations– for outstanding achievement in Public Relations. We are proud to be IABC Toronto’s 2009/2011 PR Agency of the Year.
The choice of many of Canada and the world’s leading brands, we have a proven track record for helping clients generate breakthrough public relations results.
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April showers bring May cider – isn’t that how it goes? Somersby Apple Cider – the refreshing, easy-to-drink cider much-loved in...
April showers bring May cider – isn’t that how it goes? Somersby Apple Cider – the refreshing, easy-to-drink cider much-loved in Europe – is now available in 500mL cans in Ontario at the LCBO. For more information:
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Koodo Mobile, Canada's decidedly different, yet fair and simple wireless company, has once again received a top ranking from Canadian consumers....
Koodo Mobile, Canada's decidedly different, yet fair and simple wireless company, has once again received a top ranking from Canadian consumers. For more information:
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The Bay is proud to announce the continuation of the Canadian TOPSHOP TOPMAN expansion with two new store-within-a-store locations scheduled to...
The Bay is proud to announce the continuation of the Canadian TOPSHOP TOPMAN expansion with two new store-within-a-store locations scheduled to open in Vancouver and Toronto this coming October. For more information:
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On Saturday, May 12, 2012, between 10:00 a.m. and 4:00 p.m., visit any of the more than 450 M&M Meat Shops...
On Saturday, May 12, 2012, between 10:00 a.m. and 4:00 p.m., visit any of the more than 450 M&M Meat Shops locations across Canada to support the 24th Annual M&M Meat Shops Charity BBQ Day benefiting Crohn’s and Colitis Foundation of Canada (CCFC). For more information:
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It’s unique to Canada and the world – a breathtaking collection inspired by the courage and strength of women affected by...
It’s unique to Canada and the world – a breathtaking collection inspired by the courage and strength of women affected by breast cancer and a celebration of this country’s top design talent. The ninth annual White Cashmere Collection 2012: Fashion with Compassion, starring 15 of Canada’s leading-edge fashion designers, is proud to announce its 2012 Fall line-up. For more information:
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Toronto PR firm, Strategic Objectives picked up 10 awards including two Gold Awards at the CPRS (Canadian Public Relations Society) Toronto...
Toronto PR firm, Strategic Objectives picked up 10 awards including two Gold Awards at the CPRS (Canadian Public Relations Society) Toronto ACE Awards on Thursday, April 26, 2012 in Toronto. For more information:
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Strategic Objectives is proud to partner with Canada's leading retailer, The Bay, to re-launch the historical Arcadian Court at The Bay's...
Strategic Objectives is proud to partner with Canada's leading retailer, The Bay, to re-launch the historical Arcadian Court at The Bay's Queen Street flagship store in the heart of downtown Toronto. For more information on this stunning new space:
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Toronto PR agency, Strategic Objectives will pick up four coveted IABC/Toronto OVATION Awards of Excellence, in addition to five Awards of...
Toronto PR agency, Strategic Objectives will pick up four coveted IABC/Toronto OVATION Awards of Excellence, in addition to five Awards of Merit, at the International Association of Business Communicators Gala in Toronto on Wednesday, May 30, 2012 at the Liberty Grand. For more information:
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In 2011, an estimated 177,800 Canadians were diagnosed with cancer. April is Daffodil Month and the Canadian Cancer Society is urging...
In 2011, an estimated 177,800 Canadians were diagnosed with cancer. April is Daffodil Month and the Canadian Cancer Society is urging Canadians to wear the daffodil pin to show support and give strength and courage to people living with cancer. For more information:
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Diabetes management is entering a new era with the Sanofi STARsystem TM support platform and the new first-of-its-kind iBGStar TM meter....
Diabetes management is entering a new era with the Sanofi STARsystem TM support platform and the new first-of-its-kind iBGStar TM meter. For more information:
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Air Transat is completely redesigning its cabins to celebrate its 25th anniversary. To mark the occasion, the air carrier is launching...
Air Transat is completely redesigning its cabins to celebrate its 25th anniversary. To mark the occasion, the air carrier is launching a contest on its Facebook page. For more information:
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Toronto PR agency, Strategic Objectives is thrilled to announce it has been named Carlsberg Canada’s PR Agency of Record for its...
Toronto PR agency, Strategic Objectives is thrilled to announce it has been named Carlsberg Canada’s PR Agency of Record for its many premium beer brands including: Carlsberg; Kronenbourg; Kronenbourg Blanc; and Somersby Cider. For more information:
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Canadian PR powerhouse Strategic Objectives is pleased to welcome top Canadian group-buying site, WagJag.com and Jaunt.ca, to its roster of blue...
Canadian PR powerhouse Strategic Objectives is pleased to welcome top Canadian group-buying site, WagJag.com and Jaunt.ca, to its roster of blue chip clients. For more information:
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What’s a 100th birthday party without a cake? Well, Oreo decided a party this big calls for an equally spectacular...
What’s a 100th birthday party without a cake? Well, Oreo decided a party this big calls for an equally spectacular birthday cake… or three. For more information:
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Happy Birthday Oreo! Today – Tuesday, March 6, 2012 – Oreo cookies turn 100! Canadian Oreo lovers came out...
Happy Birthday Oreo! Today – Tuesday, March 6, 2012 – Oreo cookies turn 100! Canadian Oreo lovers came out to celebrate at a public birthday party in the Toronto Eaton Centre where a giant, 15’ Oreo cookie replica was unveiled.
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More than three million Canadians are living with diabetes and yet, when it comes to managing their disease on a daily...
More than three million Canadians are living with diabetes and yet, when it comes to managing their disease on a daily basis, more than one-in-four respondents say they feel alone. For more information:
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You keep aspirin in your medicine cabinet, broccoli and nutritious foods in your fridge, but if you are one of the...
You keep aspirin in your medicine cabinet, broccoli and nutritious foods in your fridge, but if you are one of the millions of Canadians who suffer from heart disease or high blood pressure, what are you doing to protect yourself in case of a medical emergency? For more information:
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Benjamin Moore already has the most extensive selection of colours—some 3,000-plus. But, that has not stopped the revered paint company from...
Benjamin Moore already has the most extensive selection of colours—some 3,000-plus. But, that has not stopped the revered paint company from developing an all-new palette of 240 exceptional, eye-candy hues that it has named Colour Stories. And, yes, there is a story behind Colour Stories; an impressive one, in fact. For more information:
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Strong. Naughty. Trouble. Marriage Material. Stylish. Father Figure. Humorous. Adventurous. Successful. Low...
Strong. Naughty. Trouble. Marriage Material. Stylish. Father Figure. Humorous. Adventurous. Successful. Low Maintenance. Which of these “Elements of Attraction” appeal to you? And how would you describe yourself? This Valentine’s Day, Dentyne is exposing what attracts Canadians. For more information:
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Kruger Products LP, one of Canada’s most successful companies and a brand powerhouse with operations in Canada and the U.S., capped...
Kruger Products LP, one of Canada’s most successful companies and a brand powerhouse with operations in Canada and the U.S., capped an amazing year of marketing innovation with the win of five coveted national awards at the CASSIES Gala 2012 on Monday, January 23, 2012 in Toronto. For more information:
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A lot can change in a year, including important information about your health, which is why MedicAlert is urging its members...
A lot can change in a year, including important information about your health, which is why MedicAlert is urging its members to review their medical profiles and make necessary changes. A resolution that could save their life! For more information:
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Toronto PR Agency Strategic Objectives Named to PR News Top 10 CSR A-List 2012 - the only all-Canadian firm to make...
Toronto PR Agency Strategic Objectives Named to PR News Top 10 CSR A-List 2012 - the only all-Canadian firm to make the Corporate Social Responsibility Top Ten. For more information:
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Build-A-Bear Workshop® launches its ninth annual search for Huggable Heroes®. This group will be made up of inspiring young leaders who...
Build-A-Bear Workshop® launches its ninth annual search for Huggable Heroes®. This group will be made up of inspiring young leaders who have a commitment to serve, help others, and make a difference in their community. For more info:
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Friends with Benefits Facebook game will reward Canada’s most connected Facebook user with a trip for two anywhere in Canada and...
Friends with Benefits Facebook game will reward Canada’s most connected Facebook user with a trip for two anywhere in Canada and $5,000. For more info:
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Transat – the leader in Canada's holiday travel industry – is celebrating its 25th Anniversary with a silver lining, giving travelers...
Transat – the leader in Canada's holiday travel industry – is celebrating its 25th Anniversary with a silver lining, giving travelers a reason to celebrate! For more information
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Pizza Hut partners with the Talking Animal Channel producer to celebrate the launch of a crust so good, it won’t go...
Pizza Hut partners with the Talking Animal Channel producer to celebrate the launch of a crust so good, it won’t go to the dogs! For more info:
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WagJag Reveals: With less than a month until the holidays, nearly half of Canadians are stuck for gift ideas, and close...
WagJag Reveals: With less than a month until the holidays, nearly half of Canadians are stuck for gift ideas, and close to half of us are getting ready to re-gift! For more info:
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Even though more than 9 million Canadians live with diabetes or prediabetes, an awareness event staged during Diabetes Awareness Month showed...
Even though more than 9 million Canadians live with diabetes or prediabetes, an awareness event staged during Diabetes Awareness Month showed just how far a little awareness, motivation and encouragement can go in the fight against diabetes. For more info:
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Internationally renowned Steven Page headlines evening of Music and Laughter with an All-Canadian Line-up to support Animal Welfare. Comedian Colin Mochrie...
Internationally renowned Steven Page headlines evening of Music and Laughter with an All-Canadian Line-up to support Animal Welfare. Comedian Colin Mochrie and Actress Debra McGrath Host “Live and Unleashed featuring Steven Page and Friends” to support Ontario SPCA. For more info:
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A Choice or a Brain Disease? Challenging Our Understanding of Addiction. To mark National Addictions Awareness Week in Canada, experts from Bellwood...
A Choice or a Brain Disease? Challenging Our Understanding of Addiction. To mark National Addictions Awareness Week in Canada, experts from Bellwood Health Services challenge Canadians to re-examine perceptions about the roots of addiction. For more info:
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Tetley, Canada's Tea Leader Introduces New Tetley Perk - A Great New Way to Start Your Day. Canada’s first and only...
Tetley, Canada's Tea Leader Introduces New Tetley Perk - A Great New Way to Start Your Day. Canada’s first and only Tea with the caffeine of coffee, steeped in the goodness of tea! For more info:
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London Calling! NEW 2012 Canadian Olympic Team Apparel by The Hudson’s Bay Company Celebrates the Canadian Spirit and Adventurer in All...
London Calling! NEW 2012 Canadian Olympic Team Apparel by The Hudson’s Bay Company Celebrates the Canadian Spirit and Adventurer in All of Us. The London 2012 Team Canada Replica Apparel is Now Available! For more info:
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Green & Black’s Organic, The World’s Leading and Most Indulgent, Organic Fair Trade Chocolate, Introduces Ten of its Best-Selling Bars to Quebec....
Green & Black’s Organic, The World’s Leading and Most Indulgent, Organic Fair Trade Chocolate, Introduces Ten of its Best-Selling Bars to Quebec. For more info:
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KoodonationTM =Canada’s First Online Microvolunteering Community: Social Change Through the Social Web – In 15 Minutes or Less! - Koodo® powers...
KoodonationTM =Canada’s First Online Microvolunteering Community: Social Change Through the Social Web – In 15 Minutes or Less! - Koodo® powers the launch of a first-of-kind grassroots community of microvolunteers, revolutionizes volunteerism in Canada. For more info:
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TOPSHOP AND TOPMAN’S FIRST CANADIAN FLAGSHIP IN TORONTO - The wait is finally over for the fashion opening of the year,...
TOPSHOP AND TOPMAN’S FIRST CANADIAN FLAGSHIP IN TORONTO - The wait is finally over for the fashion opening of the year, as the “Topshop and Topman Takeover” lands at Toronto’s Yorkdale Shopping Centre on October 5, 2011. For more info:
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White Cashmere Collection 2011 Celebrates Fashion with Compassion™ with 15 Amazing Canadian Designers. Breathtaking Cashmere Bathroom Tissue Couture Fund- and Awareness-raiser...
White Cashmere Collection 2011 Celebrates Fashion with Compassion™ with 15 Amazing Canadian Designers. Breathtaking Cashmere Bathroom Tissue Couture Fund- and Awareness-raiser for Breast Cancer. For more info:
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The Body Shop Canada and Virgin Mobile Canada Get Fresh with Member Benefits and the Greatest Make-Up Event Ever! Click here...
The Body Shop Canada and Virgin Mobile Canada Get Fresh with Member Benefits and the Greatest Make-Up Event Ever! Click here for more info.


