Innovative. Celebrated. Toronto PR Firm & Social Media Agency.
Strategic Objectives is a leading Toronto-based, Canadian full-service public relations agency.
We make news, build and protect brands, launch products, connect people, support causes, create effective social media strategies and stage memorable events.
Strategic Objectives is a high-performance public relations agency that is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations– for outstanding achievement in Public Relations. We are proud to be the 2009/2011/2012 IABC Toronto PR Agency of the Year.
The choice of many of Canada and the world’s leading brands, we have a proven track record for helping clients generate breakthrough public relations results.
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Koodo Mobile, Canada’s smart and affordable mobile alternative, has created another creative way to help feed hungry Canadians. Koodo’s star spokescharacter,...
Koodo Mobile, Canada’s smart and affordable mobile alternative, has created another creative way to help feed hungry Canadians. Koodo’s star spokescharacter, El Tabador, has recorded his very own holiday album, A Merry Mariachi Holiday. For more information:
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What began as a fun Facebook post — with Pizza Hut asking fans just how much they loved the smell of...
What began as a fun Facebook post — with Pizza Hut asking fans just how much they loved the smell of a box of Pizza Hut pizza being opened — has materialized into Pizza Hut becoming the latest celebrity to launch its own perfume. For more information:
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Hundreds of Edmontonians got their walk on this week raising awareness, as well as, $10,000 in the fight against diabetes. For...
Hundreds of Edmontonians got their walk on this week raising awareness, as well as, $10,000 in the fight against diabetes. For more information:
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A Canadian organic bar will be going where no organic bar has gone before! The out-of-this-world Nova Scotia Blueberry Fields...
A Canadian organic bar will be going where no organic bar has gone before! The out-of-this-world Nova Scotia Blueberry Fields organic food bar – made by the all-Canadian natural food company Taste of Nature – will be sent to the International Space Station (ISS) for Canadian Space Agency astronaut Chris Hadfield. For more information:
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Fashion lovers across Canada have spoken! Canadian fashion designer, Suhaila Niazi is the winner of Vote Couture for the Cure, Cashmere...
Fashion lovers across Canada have spoken! Canadian fashion designer, Suhaila Niazi is the winner of Vote Couture for the Cure, Cashmere Bathroom Tissue’s unique, online fundraising initiative for the Canadian Breast Cancer Foundation. For more information:
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fter two intense weeks of online social good, Canada’s first-ever microvolunteering competition, the KoodonationTM Online Throwdown, has named its charitable champion....
fter two intense weeks of online social good, Canada’s first-ever microvolunteering competition, the KoodonationTM Online Throwdown, has named its charitable champion. For more information:
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2012 has proven to be another banner year for iconic Canadian retailer, The Bay, and the company is set to celebrate...
2012 has proven to be another banner year for iconic Canadian retailer, The Bay, and the company is set to celebrate by launching its sensational saving One Day Sales on Friday, November 14. For more information:
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SO is proud to partner with Oxford Learning to reveal that Canadian pre-schoolers are at risk of not developing academic advantages....
SO is proud to partner with Oxford Learning to reveal that Canadian pre-schoolers are at risk of not developing academic advantages. To view “The 12 Days of Holiday Reading Tips” developed by the experts at Oxford Learning:
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On November 8, 2012, Sanofi Canada, the Canadian Diabetes Association and The Second City Communications are asking Edmontonians to take two...
On November 8, 2012, Sanofi Canada, the Canadian Diabetes Association and The Second City Communications are asking Edmontonians to take two minutes, and a few extra steps, to learn about type 2 diabetes and raise support for Canadians living with diabetes or prediabetes. For more information:
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If you love Tim Hortons, you’ll love TASSIMO. TASSIMO and Tim Hortons have joined forces to launch Tim Hortons TASSIMO T...
If you love Tim Hortons, you’ll love TASSIMO. TASSIMO and Tim Hortons have joined forces to launch Tim Hortons TASSIMO T DISCs. Just in time for the holiday season, Tim Hortons fans can have the coffee they love at the touch of a button, in the comfort of their home. For more information:
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Arcadia-owned TOPSHOP and TOPMAN today sees the opening of its largest international TOPSHOP and TOPMAN in Vancouver; operating in partnership with...
Arcadia-owned TOPSHOP and TOPMAN today sees the opening of its largest international TOPSHOP and TOPMAN in Vancouver; operating in partnership with The Bay. For more information:
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KoodonationTM launches Canada’s first-ever microvolunteering competition for schools, students and alumni with a $35,000 charitable contribution at stake. For more information:...
KoodonationTM launches Canada’s first-ever microvolunteering competition for schools, students and alumni with a $35,000 charitable contribution at stake. For more information:
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Buckle up your taste buds for the pizza eating ride of a lifetime! Two worlds are about to collide resulting...
Buckle up your taste buds for the pizza eating ride of a lifetime! Two worlds are about to collide resulting in something so unbelievable, so daring and so completely irresistible you’ll want to run to your nearest Pizza Hut to try it for yourself. For more information:
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A fashionable vision of life without breast cancer took to the runway on Wednesday, September 19 with the debut of the...
A fashionable vision of life without breast cancer took to the runway on Wednesday, September 19 with the debut of the ninth annual White Cashmere Collection: Fashion with Compassion, at the newly renovated Arcadian Court in Toronto. For more information:
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Scotties — Canada’s best-selling facial tissue and proud supporter of the Canadian Breast Cancer Foundation — has partnered with top interior...
Scotties — Canada’s best-selling facial tissue and proud supporter of the Canadian Breast Cancer Foundation — has partnered with top interior designer and Style at Home, Editor-in-Chief, Erin McLaughlin to transform the Oncology Inpatient Lounge at Sunnybrook Health Sciences Centre in Toronto into a warm and inviting space for cancer patients and their families. For more information:
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Calling future fashionistas and designers! The Canadian MedicAlert Foundation is asking students to help make back-to-school health safety stylish by entering...
Calling future fashionistas and designers! The Canadian MedicAlert Foundation is asking students to help make back-to-school health safety stylish by entering a contest to design a new MedicAlert sports band. For more information:
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With summer coming to a quick end, golf-crazed Canadians are looking to get a last round in on the best courses...
With summer coming to a quick end, golf-crazed Canadians are looking to get a last round in on the best courses before the sun goes down. In perfect timing, top experiential travel site, Jaunt.ca, and Canada’s go-to for all things golf, SCOREGolf.com, are teaming up to launch Jaunt Golf. For more information:
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A national survey recently conducted by Léger Marketing* for Oxford Learning revealed that the majority of Canadian parents (86 per cent)...
A national survey recently conducted by Léger Marketing* for Oxford Learning revealed that the majority of Canadian parents (86 per cent) spend more time shopping for school supplies then they do mentally preparing their children for the start of a new school year. For more information
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Crocs, Inc, a world leader in innovative casual footwear for men, women and children is celebrating 10 years of comfort, fun,...
Crocs, Inc, a world leader in innovative casual footwear for men, women and children is celebrating 10 years of comfort, fun, and innovation. For more information:
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We all know warm temperatures and backyard BBQs go hand-in-hand, and this summer Kronenbourg 1664 wants to invite Canadians to take...
We all know warm temperatures and backyard BBQs go hand-in-hand, and this summer Kronenbourg 1664 wants to invite Canadians to take their summer cooking to the next level with recipes that are sure to help even the most grill-centric men create the ultimate summer dining experience. For more information:
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SO PRoud to partner with Oxford Learning to help keep children’s brains active this summer and announce a recent survey reveals...
SO PRoud to partner with Oxford Learning to help keep children’s brains active this summer and announce a recent survey reveals academic work is the least likely summer activity children will take part in this summer! Curious to know how to prevent summer brain drain,
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There is no fever like soccer fever, and what better way to feel the heat than to unite with soccer lovers...
There is no fever like soccer fever, and what better way to feel the heat than to unite with soccer lovers across Canada over a Carlsberg! After more than two decades as an official sponsor of UEFA European Football Championships, Carlsberg returns to gear fans up for one of the world’s largest soccer tournaments. For more information:
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Strategic Objectives, Canada’s leading independent PR firm, was named Agency of the Year 2012 at the IABC OVATION Awards Gala in...
Strategic Objectives, Canada’s leading independent PR firm, was named Agency of the Year 2012 at the IABC OVATION Awards Gala in Toronto on Wednesday, May 30 2012. For more information:
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Judy Lewis and Deborah Weinstein, co-founders and partners of Toronto PR agency, Strategic Objectives, received the Queen’s Diamond Jubilee Medal at...
Judy Lewis and Deborah Weinstein, co-founders and partners of Toronto PR agency, Strategic Objectives, received the Queen’s Diamond Jubilee Medal at an official ceremony on Wednesday, May 23, 2012 in Toronto. For more information:
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Koodo is launching a unique new Facebook app called Grande Gracias, featuring loveable spokescharacter El Tabador who will send each and...
Koodo is launching a unique new Facebook app called Grande Gracias, featuring loveable spokescharacter El Tabador who will send each and every supporter a personalized thank you. For more information:
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April showers bring May cider – isn’t that how it goes? Somersby Apple Cider – the refreshing, easy-to-drink cider much-loved in...
April showers bring May cider – isn’t that how it goes? Somersby Apple Cider – the refreshing, easy-to-drink cider much-loved in Europe – is now available in 500mL cans in Ontario at the LCBO. For more information:
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Koodo Mobile, Canada's decidedly different, yet fair and simple wireless company, has once again received a top ranking from Canadian consumers....
Koodo Mobile, Canada's decidedly different, yet fair and simple wireless company, has once again received a top ranking from Canadian consumers. For more information:
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The Bay is proud to announce the continuation of the Canadian TOPSHOP TOPMAN expansion with two new store-within-a-store locations scheduled to...
The Bay is proud to announce the continuation of the Canadian TOPSHOP TOPMAN expansion with two new store-within-a-store locations scheduled to open in Vancouver and Toronto this coming October. For more information:
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On Saturday, May 12, 2012, between 10:00 a.m. and 4:00 p.m., visit any of the more than 450 M&M Meat Shops...
On Saturday, May 12, 2012, between 10:00 a.m. and 4:00 p.m., visit any of the more than 450 M&M Meat Shops locations across Canada to support the 24th Annual M&M Meat Shops Charity BBQ Day benefiting Crohn’s and Colitis Foundation of Canada (CCFC). For more information:
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It’s unique to Canada and the world – a breathtaking collection inspired by the courage and strength of women affected by...
It’s unique to Canada and the world – a breathtaking collection inspired by the courage and strength of women affected by breast cancer and a celebration of this country’s top design talent. The ninth annual White Cashmere Collection 2012: Fashion with Compassion, starring 15 of Canada’s leading-edge fashion designers, is proud to announce its 2012 Fall line-up. For more information:
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Toronto PR firm, Strategic Objectives picked up 10 awards including two Gold Awards at the CPRS (Canadian Public Relations Society) Toronto...
Toronto PR firm, Strategic Objectives picked up 10 awards including two Gold Awards at the CPRS (Canadian Public Relations Society) Toronto ACE Awards on Thursday, April 26, 2012 in Toronto. For more information:
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Strategic Objectives is proud to partner with Canada's leading retailer, The Bay, to re-launch the historical Arcadian Court at The Bay's...
Strategic Objectives is proud to partner with Canada's leading retailer, The Bay, to re-launch the historical Arcadian Court at The Bay's Queen Street flagship store in the heart of downtown Toronto. For more information on this stunning new space:
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Toronto PR agency, Strategic Objectives will pick up four coveted IABC/Toronto OVATION Awards of Excellence, in addition to five Awards of...
Toronto PR agency, Strategic Objectives will pick up four coveted IABC/Toronto OVATION Awards of Excellence, in addition to five Awards of Merit, at the International Association of Business Communicators Gala in Toronto on Wednesday, May 30, 2012 at the Liberty Grand. For more information:
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In 2011, an estimated 177,800 Canadians were diagnosed with cancer. April is Daffodil Month and the Canadian Cancer Society is urging...
In 2011, an estimated 177,800 Canadians were diagnosed with cancer. April is Daffodil Month and the Canadian Cancer Society is urging Canadians to wear the daffodil pin to show support and give strength and courage to people living with cancer. For more information:
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Diabetes management is entering a new era with the Sanofi STARsystem TM support platform and the new first-of-its-kind iBGStar TM meter....
Diabetes management is entering a new era with the Sanofi STARsystem TM support platform and the new first-of-its-kind iBGStar TM meter. For more information:
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Air Transat is completely redesigning its cabins to celebrate its 25th anniversary. To mark the occasion, the air carrier is launching...
Air Transat is completely redesigning its cabins to celebrate its 25th anniversary. To mark the occasion, the air carrier is launching a contest on its Facebook page. For more information:
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Toronto PR agency, Strategic Objectives is thrilled to announce it has been named Carlsberg Canada’s PR Agency of Record for its...
Toronto PR agency, Strategic Objectives is thrilled to announce it has been named Carlsberg Canada’s PR Agency of Record for its many premium beer brands including: Carlsberg; Kronenbourg; Kronenbourg Blanc; and Somersby Cider. For more information:
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Canadian PR powerhouse Strategic Objectives is pleased to welcome top Canadian group-buying site, WagJag.com and Jaunt.ca, to its roster of blue...
Canadian PR powerhouse Strategic Objectives is pleased to welcome top Canadian group-buying site, WagJag.com and Jaunt.ca, to its roster of blue chip clients. For more information:
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What’s a 100th birthday party without a cake? Well, Oreo decided a party this big calls for an equally spectacular...
What’s a 100th birthday party without a cake? Well, Oreo decided a party this big calls for an equally spectacular birthday cake… or three. For more information:
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Happy Birthday Oreo! Today – Tuesday, March 6, 2012 – Oreo cookies turn 100! Canadian Oreo lovers came out...
Happy Birthday Oreo! Today – Tuesday, March 6, 2012 – Oreo cookies turn 100! Canadian Oreo lovers came out to celebrate at a public birthday party in the Toronto Eaton Centre where a giant, 15’ Oreo cookie replica was unveiled.
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More than three million Canadians are living with diabetes and yet, when it comes to managing their disease on a daily...
More than three million Canadians are living with diabetes and yet, when it comes to managing their disease on a daily basis, more than one-in-four respondents say they feel alone. For more information:
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You keep aspirin in your medicine cabinet, broccoli and nutritious foods in your fridge, but if you are one of the...
You keep aspirin in your medicine cabinet, broccoli and nutritious foods in your fridge, but if you are one of the millions of Canadians who suffer from heart disease or high blood pressure, what are you doing to protect yourself in case of a medical emergency? For more information:
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Benjamin Moore already has the most extensive selection of colours—some 3,000-plus. But, that has not stopped the revered paint company from...
Benjamin Moore already has the most extensive selection of colours—some 3,000-plus. But, that has not stopped the revered paint company from developing an all-new palette of 240 exceptional, eye-candy hues that it has named Colour Stories. And, yes, there is a story behind Colour Stories; an impressive one, in fact. For more information:
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Strong. Naughty. Trouble. Marriage Material. Stylish. Father Figure. Humorous. Adventurous. Successful. Low...
Strong. Naughty. Trouble. Marriage Material. Stylish. Father Figure. Humorous. Adventurous. Successful. Low Maintenance. Which of these “Elements of Attraction” appeal to you? And how would you describe yourself? This Valentine’s Day, Dentyne is exposing what attracts Canadians. For more information:
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Kruger Products LP, one of Canada’s most successful companies and a brand powerhouse with operations in Canada and the U.S., capped...
Kruger Products LP, one of Canada’s most successful companies and a brand powerhouse with operations in Canada and the U.S., capped an amazing year of marketing innovation with the win of five coveted national awards at the CASSIES Gala 2012 on Monday, January 23, 2012 in Toronto. For more information:
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A lot can change in a year, including important information about your health, which is why MedicAlert is urging its members...
A lot can change in a year, including important information about your health, which is why MedicAlert is urging its members to review their medical profiles and make necessary changes. A resolution that could save their life! For more information:
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Toronto PR Agency Strategic Objectives Named to PR News Top 10 CSR A-List 2012 - the only all-Canadian firm to make...
Toronto PR Agency Strategic Objectives Named to PR News Top 10 CSR A-List 2012 - the only all-Canadian firm to make the Corporate Social Responsibility Top Ten. For more information:
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London Calling! NEW 2012 Canadian Olympic Team Apparel by The Hudson’s Bay Company Celebrates the Canadian Spirit and Adventurer in All...
London Calling! NEW 2012 Canadian Olympic Team Apparel by The Hudson’s Bay Company Celebrates the Canadian Spirit and Adventurer in All of Us. The London 2012 Team Canada Replica Apparel is Now Available! For more info:
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KoodonationTM =Canada’s First Online Microvolunteering Community: Social Change Through the Social Web – In 15 Minutes or Less! - Koodo® powers...
KoodonationTM =Canada’s First Online Microvolunteering Community: Social Change Through the Social Web – In 15 Minutes or Less! - Koodo® powers the launch of a first-of-kind grassroots community of microvolunteers, revolutionizes volunteerism in Canada. For more info:
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White Cashmere Collection 2011 Celebrates Fashion with Compassion™ with 15 Amazing Canadian Designers. Breathtaking Cashmere Bathroom Tissue Couture Fund- and Awareness-raiser...
White Cashmere Collection 2011 Celebrates Fashion with Compassion™ with 15 Amazing Canadian Designers. Breathtaking Cashmere Bathroom Tissue Couture Fund- and Awareness-raiser for Breast Cancer. For more info:



