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184 Front Street East Suite 400
Toronto Ontario Canada
M5A 4N3

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We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.

Strategic Objectives is a Certified Women Business Enterprise in Canada.jpg

Women Business Enterprise in Canada

Strategic Objectives is a proud women-owned business and Certified by the Women Business Enterprise in Canada (WBE Canada), a Canadian non-profit organization committed to the advancement and opportunities for Canadian women-owned businesses. Female entrepreneurs and recipients of the 2021 CPRS Entrepreneurial Leadership Award, our co-founders and partners, Judy Lewis and Deborah Weinstein, are committed to working across a variety of markets and sectors, while supporting women in business and helping to advance the success of our clients. Our agency is a champion for diversity, equity and inclusion and offers opportunity and mentorship to our team members, colleagues and diverse members of the public relations profession.

Your decision to collaborate with us highlights your company’s commitment to doing business with an agency aligned in Values, Vision and providing opportunities for women in business.

High PRaise from our Clients and Community

  • The team listens really well, and they’re pretty good of finding the balance of when to push back. When I think of some of the negative agency experience, I have, some vendors are rigid and act like they know better than the client, which isn’t the case with Strategic Objectives. They’re organized and committed to process and deadlines, too. Overall, the team is collaborative, innovative, and nimble.”

  • We chose to work with them because they are very, very knowledgeable in the sector and they have huge credibility with the Canadian media landscape and social influencers. They are known because they're so professional and proactive. They really know how to build influence or how to grow authority. They're super, doggedly determined to get the results that you want...They are deep thinkers, and they understand what’s going on in the world, our sector, and the PR industry. They are not going to implement something unless it will resonate and get results...That’s why we’re with them, and that’s why we love working with them.”

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

  • Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.”

  • Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.

    Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”

  • Strategic Objectives is a disciplined, robust team that’s supported by strong leadership. They communicate well and always go above and beyond to deliver what they promise... Strategic Objectives is a top-notch PR agency, and I have the utmost respect for their entire team. They are invested in our business, executing with excellence on all levels: strategy, implementation, reporting, and more.”