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Strategic Objectives Hires Two Top PR Pros

Canada’s most award-winning public relations agency welcomes Katie Allen, Director, and Jyoti Minhas, Senior Account Manager

By Strategic Objectives | Apr 21 2023

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Strategic Objectives welcomes Katie Allen and Jyoti Minhas

Strategic Objectives (SO), one of Canada’s best public relations agencies, is delighted to announce the addition of Katie Allen, Director, and Jyoti Minhas, Senior Account Manager, to its mighty team. The two accomplished practitioners will lead multiple accounts, mentor talent in the agency, pursue new business opportunities, and support with the agency’s strategic development as members of SO’s Management Team.

Driven and creative, Katie Allen is a PR leader with a passion for brand storytelling. Her international experience includes successfully promoting global brands in the retail, leisure, travel and fashion sectors, both in Canada and in the UK.

Jyoti Minhas, who thrives on building strong media and influencer relationships, and leading teams, brings 10+ years experience in marketing communications, public relations and creative production to the team. Her comprehensive knowledge of finance, hospitality and CPG drives her ability to help clients achieve outstanding mainstream and social media results.

“The strength of our agency continues as we expand our brilliant team of innovative PR pros,” says Adriana Lurz, president and partner, Strategic Objectives. “We are thrilled to welcome Katie and Jyoti and eager to tap their incredible experience to bring fresh, new ideas to clients, and to strengthen mentorship for our talent.”

About Strategic Objectives

Headquartered in Toronto and co-founded by partners Deborah Weinstein and Judy Lewis, Strategic Objectives is Canada’s most award-winning PR agency, and one of the country’s most creative, innovative, passionate and successful marketing communications firms. Recipient of the Clutch 2021 Global Leaders Award and named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, Strategic Objectives is IABC/Toronto Agency of the Year 2021 and has been for nine of the last 12 years.

SO creates results-driven strategies integrating digital, social, and mainstream media, virtual, and experiential events, and influencer marketing programs to achieve measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency listed on the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Canada is our space. Our national, bilingual team includes an all-star roster of more than 40 top PR pros, strategists, storytellers, content creators, trend-spotters, trend-setters, social media experts, video and graphic designers and digital developers. We are obsessed with providing outstanding client service and doing things differently to deliver impactful, measurable results.

Strategic Objectives is a proud women-owned business and Certified by the Women Business Enterprise in Canada (WBE Canada), a Canadian non-profit organization committed to the advancement and opportunities for Canadian women-owned businesses.

Visit www.strategicobjectives.com and follow us on Instagram @so_pr.ca and Twitter @SO_pr.

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We are one of Canada's Best Public Relations and Marketing Communications Agencies. Please contact us here to learn how Strategic Objectives can help you craft creative, news-making influencer marketing campaigns that amplify your brand message and boost consumer loyalty.

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