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Rolling it Forward Through the Pandemic:A Virtual Trend Safari


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Every year more than a thousand leading-edge marketers, brand builders, and innovators from around the world make the pilgrimage to Toronto to attend TrendHunter's Future Festival World Summit.

Their mission, to discover emerging trends and future-forward insights that will spark trend-setting strategies to disrupt and dominate their industry categories, and grow share. But COVID-19 changed everything in 2020, and TrendHunter — the global leader in trend mapping, reporting, and analytics — had to pivot, like all of us, to create an equally intriguing, but virtual event last November.

The first-ever Future Fest Virtual World Summit featured experts from across the globe sharing revolutionary campaigns that generate jaw-dropping results; and our Strategic Objectives co-founder Deborah Weinstein, Account Manager Amanda Chouinard, and our client Susan Irving CMO Kruger Products, were delighted to present.

Kruger Products, maker of Cashmere and Purex Bathroom Tissue, Scotties facial tissue, and SpongeTowels paper towels, is Canada’s best-selling and largest paper maker, and as you will no doubt remember, COVID-19 sparked worldwide shortages of household paper products in 2020.

The following TrendHunter #RollingItForward video details how we turned a potentially negative spotlight into a story of resilience, creativity, and generosity. It is a compelling tale of strategy, determination, and a little bit of kismet. Our team is SO grateful to TrendHunter President Shelby Walsh for the gracious intro. We hope it inspires you. Please have a look and feedback.

Please contact us here to learn more about how we can help you craft meaningful campaigns that amplify your brand awareness and boost consumer loyalty.

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