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Canada’s Strategic Objectives TOPS Clutch Global Ranking of PR Firms 2020


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It’s another first for Canada, and recognition on a global scale for Strategic Objectives, Canada’s most award-winning PR and Marketing Communications Agency. Strategic Objectives is proud to be rated the Number One Public Relations Agency in the World, and recipient of the Clutch Global Leaders Award 2020. Headquartered in Washington, D.C., Clutch, is the leading ratings and reviews portal for marketing communications, IT, and business service providers. The online portal, which sees a 50% increase in user growth year-over-year, offers a seamless platform for brands and organizations to find firms offering marketing communications, digital advertising, and SEO services. Recommendations are based on authentic third-party interviews with actual clients, as well as competitor comparisons. There is no application or submission fee for the Clutch Global Leaders Award, and no sponsorship payment is involved.

This new Clutch accolade rounds out an amazing year for the Toronto-based Strategic Objectives Team, which in addition to winning 17 OVATION Awards in a multitude of categories, was named IABC/Toronto Mid-Size Agency of the Year 2020, for the eighth time in the last 11 years.

“We take great pride in building strong and successful long-term partnerships with our clients,” says Strategic Objectives co-founder and partner Deborah Weinstein. “Their trust and confidence allow us the opportunity to produce the innovative, results-driven strategies needed to grow and protect their brands.

“Our clients’ real-time, no holds barred feedback on Clutch provides a clear, objective window into our agency, and we are SO grateful to our clients for their continued support and positive reviews,” she says.

“Positive reviews are precious currency in the digital world, and we are honoured and thankful to Clutch for recognizing our achievements in PR and Marketing Communications,” adds Strategic Objectives co-founder and partner Judy Lewis. “Our client relationships are built on a solid foundation of collaboration, and we are SO proud of our long-standing partnerships.”

To create its annual ranking Clutch conducts comprehensive, independent telephone interviews with agency clients.

Some verbatim client testimonials supporting Strategic Objectives include:

“Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.” – Benjamin Moore & Co

“Strategic Objectives is a top-notch PR agency, and I have the utmost respect for their entire team. They are invested in our business, executing with excellence on all levels: strategy, implementation, reporting, and more.” – Kruger Products

“Strategic Objectives has overachieved the KPIs and generated substantial media coverage. They go above and beyond to meet all goals, while their positive attitude, exceptional organizational skills, and ability to develop successful strategies makes them a go-to partner...They're very easy to work with. They're accommodating, strategic, and very creative. They have great ideas and a positive attitude.” – Kia Canada

“They’re very creative and innovative. They’re always able to find really creative ways to raise our brand voice. They're always coming up with new ways of doing things.” – International Non-Profit

“They’re known for being one of the best in their industry–they win best agency awards, year over year. That puts a lot of confidence in anybody who’s looking to select an agency.” – Trendhunter

About Strategic Objectives

Headquartered in Toronto and co-founded by partners Deborah Weinstein and Judy Lewis, Strategic Objectives is Canada’s most award-winning PR agency, and one of the country’s most creative, innovative, passionate, and successful marketing communications firms. Recipient of the Clutch 2020 Global Leaders Award and named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, Strategic Objectives is IABC/Toronto Agency of the Year 2020 and has been for eight of the last 11 years.

We create results-driven strategies integrating digital, social, and mainstream media, virtual, and experiential events, and influencer marketing programs to achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to ever receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Canada is our space. Our national, bilingual team includes an all-star roster of more than 30 top PR pros, strategists, storytellers, content creators, trend-spotters, trend-setters, designers, social media experts, video and graphic artists, digital developers, and pop-culture junkies. We are obsessed with providing outstanding client service and doing things differently to deliver impactful, measurable results.

Visit www.strategicobjectives.com and follow us on Instagram and Twitter: @SO_pr.

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