• About
  • Services
  • Work
  • News
  • Contact

Boundary-pushing, passionate Social PR strategists

We help brands reimagine what it means to connect with consumers in an authentic, credible way.

We create inventive communications strategies that deliver honest-to-goodness, real-world results.

Our Approach

Newsworthy, shareable stories don't just happen

They're the culmination of years of experience, targeted strategy, and outside-the-box thinking (unless you happen to own a really photogenic cat)!

We approach every project with ferocious curiosity. We ask questions. We research. We uncover your greatest strengths and opportunities. Then we assemble the right team, chosen from our deep bench of talented communications specialists.

Award1.jpg

We craft authentic stories and get them into the right hands

Gone are the days of pushing out one message on one channel. We develop creative strategies for telling multi-faceted, highly-targeted stories to your key audiences. From social media and influencer marketing to special events, experiential activations and mainstream media relations, we carefully choose the right mix to achieve your business objectives.

Learn more about our services

Our Team

Like kale salad in one hand and pizza in the other, we're all about balance

We're progressive and always accountable to the bottom line. Full of ideas, ready to listen, we're trend-spotters, trend-setters, pop culture geeks, envelope-pushers and Social PR world leaders – always ready for a challenge.
We roll up our sleeves and get things done.

Deborah Weinstein

Co-founder, Partner

Deborah Picture

Judy Lewis

Co-founder, Partner

Judy Picture

Adriana Lurz

Senior Vice President

Adriana Picture

Victor Anastacio

Chief Financial Officer

Victor Picture

Patti Diamond

Account Director

Patti Picture

Sarah Leone

Account Director

Sarah Picture

Vanessa Powell

Account Director

Vanessa Picture

Riya Dhaliwal

Senior Account Manager

Riya.jpg

Amanda Chouinard

Account Manager

Amanda Picture

Morgan Andrade

Senior Consultant

Morgan Picture

Jennifer Nagy

Senior Consultant

Option 06.jpg

Linda Schuck

Senior Consultant

Linda.jpg

Agathe Maillard

Bilingual Consultant

Agathe Maillard.jpg

Shannon Lehberg

Account Consultant

Shannon SO Headshot.jpg

Natalie Fasullo

Account Coordinator

Natalie 1.jpg

Zara Paris

Account Coordinator

Zara03.jpg

Brave clients + bold work = hardware

We're Canada's most award-winning Social PR agency for a reason: our clients trust us to push boundaries and create newsworthy, leading-edge campaigns that change minds and drive results.

Agency of the Year 2020, IABC/Toronto
Best Mid-Size PR Agency in the World, 2019 IABC Gold Quill
Best of the Best IABC Gold Quills
PR Campaign of the Year, CPRS ACE Awards
United Nations Grand Award for Outstanding Achievement in Public Relations
Creative Campaign of the Year, CPRS ACE Awards
International Public Relations Association Golden World Awards of Excellence
Digital Communications Campaign of the Year, CPRS ACE Awards

+ 150 more!

Some kind words from clients

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

Work we're proud of

  • Pringles 2014-09-14 11.30.58.jpg

    Pringles: DIPbate Newsjacking Extraordinaire

    How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate

    View details
  • PIM_6173.jpg

    The Cashmere Collection: Fashion With Compassion

    How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!

    View details
  • Oreo-Unveiling.jpg

    Oreo: 100th Birthday and Birthday Cake Cookies

    We wished Oreo a happy birthday with a multi award-winning, unforgettable event that made front-page news across Canada.

    View details
  • ADDITIONAL PHOTO 5.jpg

    Building Lifestyle Media Relationships for Kia with The Power to Surprise

    Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows

    View details
Pringles 2014-09-14 11.30.58.jpg

Pringles: DIPbate Newsjacking Extraordinaire

How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate

View details
PIM_6173.jpg

The Cashmere Collection: Fashion With Compassion

How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!

View details
Oreo-Unveiling.jpg

Oreo: 100th Birthday and Birthday Cake Cookies

We wished Oreo a happy birthday with a multi award-winning, unforgettable event that made front-page news across Canada.

View details
ADDITIONAL PHOTO 5.jpg

Building Lifestyle Media Relationships for Kia with The Power to Surprise

Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows

View details

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.