We help brands reimagine what it means to connect with consumers in an authentic, credible way.
We create inventive communications strategies that deliver honest-to-goodness, real-world results.
Our Approach
Newsworthy, shareable stories don't just happen
They're the culmination of years of experience, targeted strategy, and outside-the-box thinking (unless you happen to own a really photogenic cat)!
We approach every project with ferocious curiosity. We ask questions. We research. We uncover your greatest strengths and opportunities. Then we assemble the right team, chosen from our deep bench of talented communications specialists.
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We craft authentic stories and get them into the right hands
Gone are the days of pushing out one message on one channel. We develop creative strategies for telling multi-faceted, highly-targeted stories to your key audiences. From social media and influencer marketing to special events, experiential activations and mainstream media relations, we carefully choose the right mix to achieve your business objectives.
Our Team
Like kale salad in one hand and pizza in the other, we're all about balance
We're progressive and always accountable to the bottom line. Full of ideas, ready to listen, we're trend-spotters, trend-setters, pop culture geeks, envelope-pushers and Social PR world leaders – always ready for a challenge.
We roll up our sleeves and get things done.
Deborah Weinstein
Co-founder, Partner
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Judy Lewis
Co-founder, Partner
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Adriana Lurz
President and Partner
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Victor Anastacio
Chief Financial Officer and Partner
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Claire Gatti
Vice President
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Laura Blott
Senior Account Director
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Katie Allen
Senior Account Director
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Sadie Tory
Director, PR & People
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Saul Lewis
Director, PR & Agency Development
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Jordan Blumberg
Account Director
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Patti Diamond
Associate Director
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Erin O’Driscoll
Account Manager
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Terina Ram
Account Manager
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Emily Wilchesky
Account Manager
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Brave clients + bold work = hardware
We're Canada's most award-winning Social PR agency for a reason: our clients trust us to push boundaries and create newsworthy, leading-edge campaigns that change minds and drive results.
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Outstanding Achievement in Public Relations
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Ranked 1st in the World 2020
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Best Mid-Size PR Agency in the World 2023, 19
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Toronto Agency of the Year 2023, 21, 20, 19, 17, 15, 14, 12, 11, 09
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Best of the Best Campaign of the Year 2023, 21
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Best of the Best Campaign
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CSR Agency A-List
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4 x Agency of the Year
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Best Marketing, and Most Creative Campaigns
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2021 Entrepreneurial Leadership Award
Best Agency in the World and Best of the Best
10 time Toronto Agency of the Year
Most Creative, and Best Integrated Marketing, and Awards of Excellence in Media Relations, New Product Launch, and Corporate Social Responsibility (CSR)
Excellence in Marketing, Community and Investor Relations, and Photography
4 time Agency of the Year, 28 Campaigns of the Year, and two Best of Shows
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We are #SOgrateful for these amazing honours!
- Ranked #1 PR Agency in the World by Clutch.co
- Ranked #1 Top PR Firms in Canada by Clutch.co
- Ranked #1 Top 20 PR Consultants in Toronto by The Manifest
- Ranked #1 Top 30 PR Consultants in Canada by The Manifest
- Ranked #1 Top PR Agencies Toronto by Prowly
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View our page HERE
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Propel Change. Drive Action. Increase Calls. Change Lives.
Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.
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Planting a #StickInTheGround for Women’s Hockey
Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.
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Kia Canada: #KiaElectricSound
A one-of-a-kind EV gets an electrifying one-of-a-kind launch
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Maple Leaf Foods: “Little Changes, Big Impact”
This award-winning campaign highlights Maple Leaf Foods’ commitment to environmental sustainability and provides actionable tips to fight climate change and protect the planet for future generations.