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Boundary-pushing, passionate PR strategists

We help brands reimagine what it means to connect with consumers in an authentic, credible way.

We create inventive communications strategies that deliver honest-to-goodness, real-world results.

Our Culture is Our Values

Please click below to learn more about about our company values, culture, and current opportunities

View Strategic Objectives' Values

What Creates Enduring Brands?

A Strategic Approach to Building Them

Read on for more

Where We Stand on Diversity, Equity, and Inclusion

They say if you’re not the lead dog, the view never changes

Click here to read on

Women Hold Up Half the Sky

We’re a women-owned business certified by Women Business Enterprises Canada that advances opportunities for women-owned businesses

Click here to learn more

Our Approach

Newsworthy, shareable stories don't just happen

They're the culmination of years of experience, targeted strategy, and outside-the-box thinking (unless you happen to own a really photogenic cat)!

We approach every project with ferocious curiosity. We ask questions. We research. We uncover your greatest strengths and opportunities. Then we assemble the right team, chosen from our deep bench of talented communications specialists.

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We craft authentic stories and get them into the right hands

Gone are the days of pushing out one message on one channel. We develop creative strategies for telling multi-faceted, highly-targeted stories to your key audiences. From social media and influencer marketing to special events, experiential activations and mainstream media relations, we carefully choose the right mix to achieve your business objectives.

Learn more about our services

Our Team

Like kale salad in one hand and pizza in the other, we're all about balance

We're progressive and always accountable to the bottom line. Full of ideas, ready to listen, we're trend-spotters, trend-setters, pop culture geeks, envelope-pushers and Social PR world leaders – always ready for a challenge.
We roll up our sleeves and get things done.

Deborah Weinstein

Co-founder, Partner

Judy Lewis

Co-founder, Partner

Adriana Lurz

President and Partner

Victor Anastacio

Chief Financial Officer and Partner

Claire Gatti

Vice President

Laura Blott

Senior Account Director

Katie Allen

Senior Account Director

Sadie Tory

Director, PR & People

Saul Lewis

Director, PR & Agency Development

Jordan Blumberg

Account Director

Patti Diamond

Associate Director

Katie Good

Associate Director

Jyoti Minhas

Senior Account Manager

Erin O’Driscoll

Account Manager

Taffin Sekulin

Account Manager

Terina Ram

Account Manager

Emily Wilchesky

Account Manager

Brave clients + bold work = hardware

We're Canada's most award-winning Social PR agency for a reason: our clients trust us to push boundaries and create newsworthy, leading-edge campaigns that change minds and drive results.

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United Nations Grand Award

Outstanding Achievement in Public Relations

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Clutch Global Leaders Award

Ranked 1st in the World 2020

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IABC Gold Quill

Best Mid-Size PR Agency in the World 2023, 19

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IABC/Toronto

Toronto Agency of the Year 2023, 21, 20, 19, 17, 15, 14, 12, 11, 09

Agency of the Year - PR Agency Communications - PR and Digital Marketing Agency - PR Agency Influencer Relations - PR Agency Media Relations - PR Agency New Product Launch - PR in Canada - Best PR Agency Canada - Best PR Agency Toronto
IABC/Toronto

Best of the Best Campaign of the Year 2023, 21

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IABC Gold Quill

Best of the Best Campaign

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PR News Top 10

CSR Agency A-List

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CPRS Toronto ACE Awards

4 x Agency of the Year

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IPRA Golden World Awards

Best Marketing, and Most Creative Campaigns

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Canadian Public Relations Society National

2021 Entrepreneurial Leadership Award

51 IABC Gold Quill Awards

Best Agency in the World and Best of the Best

163 IABC/Toronto OVATION Awards

10 time Toronto Agency of the Year

21 IPRA Golden World Awards

Most Creative, and Best Integrated Marketing, and Awards of Excellence in Media Relations, New Product Launch, and Corporate Social Responsibility (CSR)

18 IABC Canada Silver Leaf Awards

Excellence in Marketing, Community and Investor Relations, and Photography

85 CPRS Toronto ACE Awards

4 time Agency of the Year, 28 Campaigns of the Year, and two Best of Shows

We are #SOgrateful for these amazing honours!

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View our page HERE

High PRaise from our Clients and Community

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

  • Strategic Objectives is a disciplined, robust team that’s supported by strong leadership. They communicate well and always go above and beyond to deliver what they promise... Strategic Objectives is a top-notch PR agency, and I have the utmost respect for their entire team. They are invested in our business, executing with excellence on all levels: strategy, implementation, reporting, and more.”

  • The team listens really well, and they’re pretty good of finding the balance of when to push back. When I think of some of the negative agency experience, I have, some vendors are rigid and act like they know better than the client, which isn’t the case with Strategic Objectives. They’re organized and committed to process and deadlines, too. Overall, the team is collaborative, innovative, and nimble.”

  • We chose to work with them because they are very, very knowledgeable in the sector and they have huge credibility with the Canadian media landscape and social influencers. They are known because they're so professional and proactive. They really know how to build influence or how to grow authority. They're super, doggedly determined to get the results that you want...They are deep thinkers, and they understand what’s going on in the world, our sector, and the PR industry. They are not going to implement something unless it will resonate and get results...That’s why we’re with them, and that’s why we love working with them.”

Work we're proud of

  • Featured

    Propel Change. Drive Action. Increase Calls. Change Lives.

    Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.

    View details
  • Featured

    Planting a #StickInTheGround for Women’s Hockey

    Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.

    View details
  • Featured

    Kia Canada: #KiaElectricSound

    A one-of-a-kind EV gets an electrifying one-of-a-kind launch

    View details
  • Featured

    Maple Leaf Foods: “Little Changes, Big Impact”

    This award-winning campaign highlights Maple Leaf Foods’ commitment to environmental sustainability and provides actionable tips to fight climate change and protect the planet for future generations.

    View details
Featured

Propel Change. Drive Action. Increase Calls. Change Lives.

Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.

View details
Featured

Planting a #StickInTheGround for Women’s Hockey

Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.

View details
Featured

Kia Canada: #KiaElectricSound

A one-of-a-kind EV gets an electrifying one-of-a-kind launch

View details
Featured

Maple Leaf Foods: “Little Changes, Big Impact”

This award-winning campaign highlights Maple Leaf Foods’ commitment to environmental sustainability and provides actionable tips to fight climate change and protect the planet for future generations.

View details

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.