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Boundary-pushing, passionate Social PR strategists

We help brands reimagine what it means to connect with consumers in an authentic, credible way.

We create inventive communications strategies that deliver honest-to-goodness, real-world results.

Our Approach

Newsworthy, shareable stories don't just happen

They're the culmination of years of experience, targeted strategy, and outside-the-box thinking (unless you happen to own a really photogenic cat)!

We approach every project with ferocious curiosity. We ask questions. We research. We uncover your greatest strengths and opportunities. Then we assemble the right team, chosen from our deep bench of talented communications specialists.

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We craft authentic stories and get them into the right hands

Gone are the days of pushing out one message on one channel. We develop creative strategies for telling multi-faceted, highly-targeted stories to your key audiences. From social media and influencer marketing to events, activations and mainstream media relations, we carefully choose the right mix to achieve your business objectives.

Learn more about our services

Our Team

Like kale salad in one hand and pizza in the other, we're all about balance

We're progressive and always accountable to the bottom line. Full of ideas, ready to listen, we're trend-spotters, trend-setters, pop culture geeks, envelope-pushers and Social PR world leaders – always ready for a challenge.
We roll up our sleeves and get things done.

Deborah Weinstein

Co-founder, Partner

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Judy Lewis

Co-founder, Partner

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Adriana Lurz

Senior Vice President

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Victor Anastacio

Chief Financial Officer

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Patti Diamond

Account Director

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Sarah Leone

Account Director

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Vanessa Powell

Senior Account Manager

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Shane McKenna

Senior Account Manager

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Sybil Eastman

Senior Account Manager

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Sara Beckford

Account Manager

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Jessica Cooney

Account Manager

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Taylor Mason

Account Manager

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Cassandra Zanetti

Senior Consultant

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Morgan Andrade

Senior Consultant

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Amanda Chouinard

Account Consultant

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Victoria Malisani

Account Consultant

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Christina Miller

Account Consultant

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Victoria Mattacchione

Account Consultant

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Lexa Newell

Account Consultant

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Laura Andrejicka

Bilingual Coordinator

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Linda Schuck

Account Consultant

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Emily Balogh

Account Coordinator

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Paulynne Ebron

Account Coordinator

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Michelle Morris

Graphic Design Specialist

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Brave clients + bold work = hardware

We're Canada's most award-winning Social PR agency for a reason: our clients trust us to push boundaries and create newsworthy, leading-edge campaigns that change minds and drive results.

6 PR Agency of the Year IABC Toronto
United Nations Grand Award for Outstanding Achievement in Public Relations
5 PR Campaign of the Year - CPRS
4 Creative Campaign of the Year - CPRS Toronto ACE Awards
39 IABC Gold Quills
Best Digital Communications Campaign of the Year 2015 - CPRS ACE
10 International Public Relations Association Golden World Awards of Excellence

+ 150 more!

Some kind words from clients

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

Work we're proud of

  • Pringles 2014-09-14 11.30.58.jpg

    Pringles: DIPbate Newsjacking Extraordinaire

    How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate

    View details
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    White Cashmere Collection: Fashion Meets Compassion

    How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!

    View details
  • Oreo-Unveiling.jpg

    Oreo: 100th Birthday and Birthday Cake Cookies

    We wished Oreo a happy birthday with a multi award-winning, unforgettable event that made front-page news across Canada.

    View details
Pringles 2014-09-14 11.30.58.jpg

Pringles: DIPbate Newsjacking Extraordinaire

How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate

View details
PIM_6173.jpg
Iconic

White Cashmere Collection: Fashion Meets Compassion

How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!

View details
Oreo-Unveiling.jpg

Oreo: 100th Birthday and Birthday Cake Cookies

We wished Oreo a happy birthday with a multi award-winning, unforgettable event that made front-page news across Canada.

View details

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.