Boundary-pushing, passionate PR strategists

Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

Strategic Objectives is a disciplined, robust team that’s supported by strong leadership. They communicate well and always go above and beyond to deliver what they promise... Strategic Objectives is a top-notch PR agency, and I have the utmost respect for their entire team. They are invested in our business, executing with excellence on all levels: strategy, implementation, reporting, and more.”

The team listens really well, and they’re pretty good of finding the balance of when to push back. When I think of some of the negative agency experience, I have, some vendors are rigid and act like they know better than the client, which isn’t the case with Strategic Objectives. They’re organized and committed to process and deadlines, too. Overall, the team is collaborative, innovative, and nimble.”

We chose to work with them because they are very, very knowledgeable in the sector and they have huge credibility with the Canadian media landscape and social influencers. They are known because they're so professional and proactive. They really know how to build influence or how to grow authority. They're super, doggedly determined to get the results that you want...They are deep thinkers, and they understand what’s going on in the world, our sector, and the PR industry. They are not going to implement something unless it will resonate and get results...That’s why we’re with them, and that’s why we love working with them.”