We help brands reimagine what it means to connect with consumers in an authentic, credible way.
We create inventive communications strategies that deliver honest-to-goodness, real-world results.
Our Approach
Newsworthy, shareable stories don't just happen
They're the culmination of years of experience, targeted strategy, and outside-the-box thinking (unless you happen to own a really photogenic cat)!
We approach every project with ferocious curiosity. We ask questions. We research. We uncover your greatest strengths and opportunities. Then we assemble the right team, chosen from our deep bench of talented communications specialists.

We craft authentic stories and get them into the right hands
Gone are the days of pushing out one message on one channel. We develop creative strategies for telling multi-faceted, highly-targeted stories to your key audiences. From social media and influencer marketing to special events, experiential activations and mainstream media relations, we carefully choose the right mix to achieve your business objectives.
Our Team
Like kale salad in one hand and pizza in the other, we're all about balance
We're progressive and always accountable to the bottom line. Full of ideas, ready to listen, we're trend-spotters, trend-setters, pop culture geeks, envelope-pushers and Social PR world leaders – always ready for a challenge.
We roll up our sleeves and get things done.
Deborah Weinstein
Co-founder, Partner

Judy Lewis
Co-founder, Partner

Adriana Lurz
President and Partner

Victor Anastacio
Chief Financial Officer and Partner

Claire Gatti
Senior Account Director

Jordan Blumberg
Account Director

Laura Blott
Account Director

Patti Diamond
Associate Director

Katie Good
Associate Director

Trevor Campbell
Associate Director

Saul Lewis
Senior Manager, Accounts and Marketing

Sadie Tory
Senior Manager, Accounts and Culture

Karina Moskvitin
Senior Account Manager

Emma Ninham
Senior Account Manager

Erin O’Driscoll
Account Manager

Terina Ram
Accounts Manager

Emily Wilchesky
Account Manager

Brave clients + bold work = hardware
We're Canada's most award-winning Social PR agency for a reason: our clients trust us to push boundaries and create newsworthy, leading-edge campaigns that change minds and drive results.

Outstanding Achievement in Public Relations

Ranked 1st in the World 2020

Best Mid-Size PR Agency in the World 2019

Toronto Agency of the Year 2023, 21, 20, 19, 17, 15, 14, 12, 11, 09

Best of the Best Campaign of the Year 2023, 21

Best of the Best Campaign

CSR Agency A-List

4 x Agency of the Year

Best Marketing, and Most Creative Campaigns

2021 Entrepreneurial Leadership Award
Best Agency in the World and Best of the Best
10 time Toronto Agency of the Year
Most Creative, and Best Integrated Marketing, and Awards of Excellence in Media Relations, New Product Launch, and Corporate Social Responsibility (CSR)
Excellence in Marketing, Community and Investor Relations, and Photography
4 time Agency of the Year, 28 Campaigns of the Year, and two Best of Shows

We are #SOgrateful for these amazing honours!
- Ranked #1 PR Agency in the World by Clutch.co
- Ranked #1 Top PR Firms in Canada by Clutch.co
- Ranked #1 Top 20 PR Consultants in Toronto by The Manifest
- Ranked #1 Top 30 PR Consultants in Canada by The Manifest
- Ranked #1 Top PR Agencies Toronto by Prowly

View our page HERE

Pringles: DIPbate Newsjacking Extraordinaire
How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate

The Cashmere Collection: Fashion With Compassion
How do you keep Cashmere’s annual CSR program fresh for more than 17 years? Be original, creative and caring, that’s how!

Oreo: 100th Birthday and Birthday Cake Cookies
We wished Oreo a happy birthday with a multi award-winning, unforgettable event that made front-page news across Canada.

Building Lifestyle Media Relationships for Kia with The Power to Surprise
Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows