Our Approach
Your brand brought to life
Naturally newsworthy, a well-planned special event can effortlessly generate valuable media attention and positive exposure while creating in-person connections with your consumers, media, tastemakers and influencers.
Events are a strategic element of your Social PR mix. Whether you're launching a new product or unveiling a corporate social responsibility initiative, every event requires a smart strategic plan.
We've staged countless events through the years, from intimate gatherings and presentations to tradeshows, AGMs and large-scale celebrations. Some of our recent favourites include the White Cashmere Collection for Breast Cancer, Benjamin Moore Colour of the Year, the launch of Playbook Hub Canada and the launch of Volkswagen's Arteon at the Museum of Contemporary Art.
Event Strategy
We start by understanding your unique objectives and developing the creative concept for an effective and engaging event that is on-brand and backed by research and thoughtful strategy.
Event Management and Measurement
Our experienced team will manage suppliers, celebrities, book venues, and partner with you to develop a solid plan that achieves results.
Onsite Management
You can sit back and enjoy your event day. We'll be on-site, making sure everything is running like clockwork.
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Oreo: 100th Birthday and Birthday Cake Cookies
We wished Oreo a happy birthday with a multi award-winning, unforgettable event that made front-page news across Canada.
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The Guinness Party of Canada
A disruptive, fully-integrated marketing strategy, The Guinness Party of Canada (GPOC) proves the awesome power of Social PR to make news.
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The Body Shop: STOP Sex Trafficking
The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.
Oreo: 100th Birthday and Birthday Cake Cookies
We wished Oreo a happy birthday with a multi award-winning, unforgettable event that made front-page news across Canada.
The Guinness Party of Canada
A disruptive, fully-integrated marketing strategy, The Guinness Party of Canada (GPOC) proves the awesome power of Social PR to make news.
The Body Shop: STOP Sex Trafficking
The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.