Featured Campaigns
PR Innovation Introduces the Art of Smart Luxury
We collaborated with Volkswagen Canada to launch the Arteon by fusing art, travel, food and fashion
White Cashmere Collection: Fashion Meets Compassion
How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!
Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
Past Campaigns
A&W: Burgers to Beat MS
A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.
Amopé: Love Your Feet. Love Yourself
Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.
The Body Shop: STOP Sex Trafficking
The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.
Make-up Designory (MUD) Canadian Brand Launch
We launched Make-Up Designory (MUD) into Canada with a hyper-targeted, social influencer debut campaign.
Girl Guides of Canada: Mighty Minds make Mighty Girls
We partnered with Girl Guides of Canada to launch and spread news about the innovative Mighty Minds mental health program for girls.
Pringles: DIPbate Newsjacking Extraordinaire
How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate
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