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We work on great campaigns

Unforgettable event activations, clever social campaigns, effective influencer marketing... Canada's top PR Agency, Strategic Objectives, does it all. Our award-winning campaigns push boundaries while delivering rock solid results for our clients.

Current Campaigns

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Maple Leaf Foods: “Little Changes, Big Impact”

This award-winning campaign highlights Maple Leaf Foods’ commitment to environmental sustainability and provides actionable tips to fight climate change and protect the planet for future generations.

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Kia Electric Education Paves the way for green vehicles

Here’s how Strategic Objectives partnered with Kia Canada to help Canadians learn all about electric vehicles (EVs).

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Planting a #StickInTheGround for Women’s Hockey

Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.

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The Cashmere Collection: Fashion With Compassion

The world’s first and only fashion collection entirely crafted in Bathroom Tissue

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Propel Change. Drive Action. Increase Calls. Change Lives.

Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.

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Kia Canada: #KiaElectricSound

A one-of-a-kind EV gets an electrifying one-of-a-kind launch

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Past Campaigns

#KiaSustainableStyle Event

This innovative event showcased Kia Canada’s bold, modern direction and its commitment to a more sustainable future.

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Trendspotting with Showcase

First to market with the hottest trends in entertainment, comfort, and joy – Showcase, Canada’s national retailer, scouts the world for the trendiest holiday gifts.

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#TurnItOnMosquitoesGone With Thermacell Repellents

How we stayed physically distanced from mosquitoes this summer with Thermacell!

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#RollingItForward with Kruger Products

Taking action for social good through the pandemic

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Kia Canada's #Power to Give

Helping Canadians Move Through the Pandemic with Confidence

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#TheScoopOnPoop – Ending Stigmas to Improve Health

We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health

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We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.