Current Campaigns
Maple Leaf Foods: “Little Changes, Big Impact”
This award-winning campaign highlights Maple Leaf Foods’ commitment to environmental sustainability and provides actionable tips to fight climate change and protect the planet for future generations.
Kia Electric Education Paves the way for green vehicles
Here’s how Strategic Objectives partnered with Kia Canada to help Canadians learn all about electric vehicles (EVs).
Planting a #StickInTheGround for Women’s Hockey
Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.
The Cashmere Collection: Fashion With Compassion
The world’s first and only fashion collection entirely crafted in Bathroom Tissue
Propel Change. Drive Action. Increase Calls. Change Lives.
Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.
Kia Canada: #KiaElectricSound
A one-of-a-kind EV gets an electrifying one-of-a-kind launch
Past Campaigns
#KiaSustainableStyle Event
This innovative event showcased Kia Canada’s bold, modern direction and its commitment to a more sustainable future.
Trendspotting with Showcase
First to market with the hottest trends in entertainment, comfort, and joy – Showcase, Canada’s national retailer, scouts the world for the trendiest holiday gifts.
#TurnItOnMosquitoesGone With Thermacell Repellents
How we stayed physically distanced from mosquitoes this summer with Thermacell!
#RollingItForward with Kruger Products
Taking action for social good through the pandemic
Kia Canada's #Power to Give
Helping Canadians Move Through the Pandemic with Confidence
#TheScoopOnPoop – Ending Stigmas to Improve Health
We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health
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