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We work on great campaigns

Unforgettable event activations, clever social campaigns, effective influencer marketing... Canada's top PR Agency, Strategic Objectives, does it all. Our award-winning campaigns push boundaries while delivering rock solid results for our clients.

Current Campaigns

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Propel Change. Drive Action. Increase Calls. Change Lives.

Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.

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Kia Canada: #KiaElectricSound

A one-of-a-kind EV gets an electrifying one-of-a-kind launch

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The Cashmere Collection: Fashion With Compassion

How do you keep Cashmere’s annual CSR program fresh for more than 17 years? Be original, creative and caring, that’s how!

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Trendspotting with Showcase

First to market with the hottest trends in entertainment, comfort, and joy – Showcase, Canada’s national retailer, scouts the world for the trendiest holiday gifts.

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The Body Shop: STOP Sex Trafficking

The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.

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Past Campaigns

#TurnItOnMosquitoesGone With Thermacell Repellents

How we stayed physically distanced from mosquitoes this summer with Thermacell!

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#RollingItForward with Kruger Products

Taking action for social good through the pandemic

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Kia Canada's #Power to Give

Helping Canadians Move Through the Pandemic with Confidence

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#TheScoopOnPoop – Ending Stigmas to Improve Health

We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health

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Hitting the Road with Kia Canada

We teamed-up with Kia Canada to innovate a national lifestyle-focused influencer program to boost Kia beyond the automotive news pages and into Canadians’ everyday lives

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Making Menswear Sizzle for Spring/Summer 2020

Here’s how we partnered with Grafton Apparel and its three hero brands: Tip Top, George Richards and Mr. Big & Tall to get Canadian men suited up in style

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We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.