Current Campaigns
Planting a #StickInTheGround for Women’s Hockey
Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.
Propel Change. Drive Action. Increase Calls. Change Lives.
Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.
Kia Canada: #KiaElectricSound
A one-of-a-kind EV gets an electrifying one-of-a-kind launch
The Cashmere Collection: Fashion With Compassion
How do you keep Cashmere’s annual CSR program fresh for more than 17 years? Be original, creative and caring, that’s how!
The Body Shop: STOP Sex Trafficking
The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.
Past Campaigns
Trendspotting with Showcase
First to market with the hottest trends in entertainment, comfort, and joy – Showcase, Canada’s national retailer, scouts the world for the trendiest holiday gifts.
#TurnItOnMosquitoesGone With Thermacell Repellents
How we stayed physically distanced from mosquitoes this summer with Thermacell!
#RollingItForward with Kruger Products
Taking action for social good through the pandemic
Kia Canada's #Power to Give
Helping Canadians Move Through the Pandemic with Confidence
#TheScoopOnPoop – Ending Stigmas to Improve Health
We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health
Hitting the Road with Kia Canada
We teamed-up with Kia Canada to innovate a national lifestyle-focused influencer program to boost Kia beyond the automotive news pages and into Canadians’ everyday lives
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