Our Approach
Media relations is in our DNA
A positive endorsement from trusted journalists, bloggers, key influencers and stakeholders is a proven and powerful way to gain third-party credibility, change perceptions, and sway purchasing decisions.
Effective media and blogger campaigns are all about knowing who to contact, what makes them tick, and how to deliver a story they care about. Our proprietary SO Connected Database of national, regional, and local media, bloggers and influencers is unique in Canada. Every contact is coded to ensure a strategic approach. This, combined with our strong, long-term relationships ideally positions us to connect your brand with an engaged audience.
Impactful storytelling
We craft brand stories that are authentic and captivating, finding unique angles that resonate with your target market. There is nothing worse than a boring story.
Meaningful coverage
Now that we've crafted your story, it's time to get it into the right hands, with the right voice. We seek out social and mainstream media personalities and outlets that align with your values, and are trusted by your audience.
Proprietary media database
SO Connected, our constantly-evolving proprietary database, helps us maintain and form honest, human connections with Canada's top influencers and journalists/bloggers.
Media measurement & monitoring
We use a variety of industry-leading tools to analyze and evaluate results to ensure we exceed campaign goals.
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Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
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The Cashmere Collection: Fashion With Compassion
How do you keep Cashmere’s annual CSR program fresh for more than 17 years? Be original, creative and caring, that’s how!
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The Body Shop: STOP Sex Trafficking
The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.
Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
The Cashmere Collection: Fashion With Compassion
How do you keep Cashmere’s annual CSR program fresh for more than 17 years? Be original, creative and caring, that’s how!
The Body Shop: STOP Sex Trafficking
The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.