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Media/Blogger Relations

Our Approach

Media relations is in our DNA

A positive endorsement from trusted journalists, bloggers, key influencers and stakeholders is a proven and powerful way to gain third-party credibility, change perceptions, and sway purchasing decisions.

Effective media and blogger campaigns are all about knowing who to contact, what makes them tick, and how to deliver a story they care about. Our proprietary SO Connected Database of national, regional, and local media, bloggers and influencers is unique in Canada. Every contact is coded to ensure a strategic approach. This, combined with our strong, long-term relationships ideally positions us to connect your brand with an engaged audience.

Impactful storytelling

We craft brand stories that are authentic and captivating, finding unique angles that resonate with your target market. There is nothing worse than a boring story.

Meaningful coverage

Now that we've crafted your story, it's time to get it into the right hands, with the right voice. We seek out social and mainstream media personalities and outlets that align with your values, and are trusted by your audience.

Proprietary media database

SO Connected, our constantly-evolving proprietary database, helps us maintain and form honest, human connections with Canada's top influencers and journalists/bloggers.

Media measurement & monitoring

We use a variety of industry-leading tools to analyze and evaluate results to ensure we exceed campaign goals.

Relevant Campaigns

  • E_COY_German_Cover_48374_11aw_SMALL.JPG
    Iconic

    Benjamin Moore: Colour of the Year is Hot!

    To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

    View details
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    Girl Guides of Canada: Mighty Minds make Mighty Girls

    We partnered with Girl Guides of Canada to launch and spread news about the innovative Mighty Minds mental health program for girls.

    View details
  • Body Shop - Cardin_20110830_5672.jpg

    The Body Shop: STOP Sex Trafficking

    The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.

    View details
E_COY_German_Cover_48374_11aw_SMALL.JPG
Iconic

Benjamin Moore: Colour of the Year is Hot!

To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

View details
thumb.jpg

Girl Guides of Canada: Mighty Minds make Mighty Girls

We partnered with Girl Guides of Canada to launch and spread news about the innovative Mighty Minds mental health program for girls.

View details
Body Shop - Cardin_20110830_5672.jpg

The Body Shop: STOP Sex Trafficking

The Body Shop and Strategic Objectives joined forces to fight against sex trafficking. Our awareness program inspired more than 550,000 to sign the petition of support.

View details

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.