Our Approach
Listen, consider, create
Did you know 74% of consumers say they turn to social media to inform their purchasing decisions? We believe in reaching your consumers everywhere they engage and play online. A strong social media plan is critical to building brand relationships.
We start with social listening to assess your current online brand perception. We study this within the context of the competitive landscape to inform our strategic recommendations for an attention-grabbing, engaging social strategy. Every decision we make is supported by insights, gathered from deep-dive analytics specific to your brand, and industry best practices.
From there, our team handles everything. We are your creative content makers, community managers, responding to comments and encouraging engagement in real-time. We work closely with you to create shareable content that makes news, changes minds, and drives sales.
Social Listening
We use industry leading technology to conduct online cross-platform monitoring to understand your share of voice, sentiment and existing perceptions. This helps build a SWAT analysis and identifies key opportunities.
Conversation Audits
We analyze the conversations you're already having with your consumers to understand their motivations and concerns. This helps us craft a targeted, informed and effective strategy.
Competitor Analysis
We analyze what your competitors are doing online to discover key insights and devise ways to help you stand out from the noise.
Content Creation
A picture is worth a thousand words. That age-old sentiment rings true now, more than ever before. The only way to be successful on social media is to create engaging content, including powerful copy and eye-catching visuals and videos to resonate with the target audience.
Community Engagement
We take pride in building loyal online brand communities by carefully developing a consistent voice, engaging in real-time, and bringing a human touch to all interactions.
Online Crisis Management
It happens. A small issue can ignite a dangerous firestorm on social media. Fast strategic action is required. Our experienced and empathetic experts can build and execute an effective damage control strategy to support your needs, and get you back on your feet.
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Lise Watier: Teint Velours and Beauty Diversity
To launch Lise Watier's new line of foundations for every skin tone, we engaged.a diverse team of Influencers.
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Pringles: DIPbate Newsjacking Extraordinaire
How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate
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Make-up Designory (MUD) Canadian Brand Launch
We launched Make-Up Designory (MUD) into Canada with a hyper-targeted, social influencer debut campaign.
Lise Watier: Teint Velours and Beauty Diversity
To launch Lise Watier's new line of foundations for every skin tone, we engaged.a diverse team of Influencers.
Pringles: DIPbate Newsjacking Extraordinaire
How do you launch Pringles' new tortilla chips? By creating the Best Digital Campaign of the Year and newsjacking an election, of course. #PringlesDIPbate
Make-up Designory (MUD) Canadian Brand Launch
We launched Make-Up Designory (MUD) into Canada with a hyper-targeted, social influencer debut campaign.