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Strategic Objectives Named Public Relations Agency of Record for Kia Canada Inc.

Toronto-based PR agency celebrates official partnership with Canada’s automaker with the Power to Surprise


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Strategic Objectives, Canada’s most award-winning and top PR agency, is named Public Relations Agency of Record for Kia Canada Inc. The agency will provide strategy expertise while partnering with Kia’s public relations team on a variety of projects including media relations, influencer partnerships, special events, autoshows, and corporate social responsibility initiatives.

“We selected Strategic Objectives based on their dynamic strategic thinking, deep understanding of the Kia brand, and their proven ability to execute flawlessly,” says Susan Bernardo, National Public Relations Manager for Kia Canada. “They have the deep automotive experience, combined with the out-of-the-box creativity needed to help build the Kia brand in Canada. We are proud to solidify our relationship with them,” she says.

“We began our collaboration with Kia Canada on an ad hoc basis back in 2018, and have partnered on a variety of events, projects and activations since then,” says Deborah Weinstein, Strategic Objectives partner and co-founder. “We are delighted and grateful to make it official with Kia, and to build on the momentum we’ve created together,” she says.

In 2019 Kia Canada celebrated 20 years of business in Canada, and sold it’s 1 millionth vehicle in Sherbrooke, Quebec. The company’s latest full-size SUV, Telluride, dominated the 2020 automotive awards season, taking home seven wins including the “Triple Crown” of U.S. car awards: NACTOY’s North American Utility Vehicle of the Year, MotorTrend’s SUV of the Year, Car and Driver’s 10 Best Cars and Trucks for 2020. Most recently the Kia Telluride and Kia Soul EV were awarded World Car of the Year andWorld Urban Car, respectively; all-time firsts for the Kia brand.

About Strategic Objectives

Headquartered in Toronto and co-founded by partners Deborah Weinstein and Judy Lewis, Strategic Objectives is Canada’s most award-winning PR agency, regarded as one of the country’s most creative, innovative, passionate, and successful communications firms. Named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, as well as IABC/Toronto Agency of the Year 2019 for seven of the last 10 years, we create results-driven programs integrating PR, social media, digital, experiential and influencer marketing strategies that achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to ever receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Canada is our space. Our national, bilingual team includes an all-star roster of more than 30 top PR pros, strategists, storytellers, content creators, trend-spotters, trend-setters, designers, social media experts, video and graphic artists, digital developers and pop-culture junkies. We are obsessed with providing outstanding client service and doing things differently to deliver impactful, measurable results.

Visit www.strategicobjectives.com and follow us on Instagram and Twitter: @SO_pr.

About Kia Canada Inc.

Kia Canada Inc. (KCI), founded in 1999 and celebrating 20 years in Canada, is a subsidiary of the Kia Motors Corporation (KMC) based in Seoul, South Korea. The full line of award-winning Kia vehicles offers world-class quality and customer satisfaction through a network of 195 dealers across the country. The company employs 170 people at its headquarters in Mississauga, Ontario, as well as in locations across Canada and at its regional office in Montréal, Québec. Kia’s slogan "The Power to Surprise," symbolizes the company’s worldwide commitment to exceed customer expectations through sustained automotive innovation.

Whether it is a compact, crossover, or electric model which is among the best in the industry, each Kia vehicle offers a superior combination of precision engineering, exceptional performance, innovative features and advanced safety systems. Kia has sold a million vehicles, including popular models in Canada like the Soul, Forte, Sportage, Sorento, Stinger and has recently added the Seltos to its lineup. To learn more visit kia.ca or Facebook, LinkedIn, Twitter and Instagram.

We are SO proud to partner and collaborate with all of our amazing clients. Please contact us here to learn more about what we can do for your brand.

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