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Speducci Retains Strategic Objectives to Launch NEW Bottega by Speducci — Premium Online Italian Grocery Delivery Service for GTA


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Speducci, Toronto’s destination resto, caterer, purveyor of farm-to-table artisan meats, exclusive imports, and fresh grocery has engaged Strategic Objectives, Canada’s most award-winning PR agency, to launch Bottega by Speducci, its NEW premium, Online Grocery Delivery Service for the GTA.

The agency will provide strategic branding expertise while working closely with Speducci and its partners on various projects. Services will range from strategy to tactics, including news release distribution, media relations, influencer partnerships, and unique broadcast-quality cooking segments.

“COVID pushed us to pivot our business, and we quickly adopted online order service immediately after the pandemic hit in March, eventually soft-launching Bottega by Speducci about eight weeks ago,” shares Speducci VP of Business Development, Rob Velenik. “Strategic Objectives saw where we started and has worked closely with us to develop and execute a strategy to spread awareness about Bottega by Speducci,” he explains.

“We have many exciting projects underway and conducted an extensive search to find a trustworthy, leading-edge marketing partner to help us take our Speducci brand to the next level,” says company founder Rosie Scavuzzo. “We chose Strategic Objectives based on their passion for our short and long-term vision, carefully crafted strategy, and extensive, multifaceted experience,” she shares.

As COVID-19 progressed, the Strategic Objectives and Speducci teams worked collaboratively to develop a communications plan and sophisticated product offering to address the needs of Torontonians – great meals, premium ingredients and all the comfort of home. This process included several socially distanced site visits and product education sessions to fully integrate the Strategic Objectives team into Speducci’s business.

“We are the perfect fit,” says Strategic Objectives partner and co-founder Deborah Weinstein. “We launch products in every aisle of the grocery store and have supported QSR through fine dining restaurants across Canada for years. Now with the launch of Bottega by Speducci, we get to deliver the very best Italian fine dining experience, both order-in and DIY, across the GTA in the comfort of your own home,” she shares.

GTA residents within 30 kilometres of Speducci Mercatto at 46 Milford Avenue, North York, can place an order for delivery at Speducci.com.

About Speducci

Speducci is Toronto’s premier destination for elevated Italian dining and authentic Italian grocery delivery. A hidden gem located in the Castlefield Design District at 46 Milford Avenue, North York, ON, Speducci has been serving Torontonians passionate about fine Italian cuisine for more than five years. Open seven days a week, guests are encouraged to visit the team at Speducci to learn more about Italian cuisine and enjoy a selection of locally sourced and imported artisanal produce, meats, cheeses, pasta, wine and beer for dine-in at Speducci Mercatto, take-out, or grocery delivery through Bottega by Speducci. Founded by Rosie Scavuzzo, and helmed by Chef Gabriele Paganelli, the company is renowned for award-winning Italian gastronomy, hospitality and a full-service offering ranging from catering to event design and health and nutrition consultations. For more information, visit Speducci.com.

About Strategic Objectives

Headquartered in Toronto and co-founded by partners Deborah Weinstein and Judy Lewis, Strategic Objectives is Canada’s most award-winning PR agency, regarded as one of the country’s most creative, innovative, passionate, and successful communications firms. Named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, in addition to IABC/Toronto Agency of the Year 2020 for eight of the last 11 years, we create results-driven programs integrating PR, social media, digital, experiential and influencer marketing strategies that achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to ever receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Canada is our space. Our national, bilingual team includes an all-star roster of more than 30 top PR pros, strategists, storytellers, content creators, trend-spotters, trend-setters, designers, social media experts, video and graphic artists, digital developers and pop-culture junkies. We are obsessed with providing outstanding client service and doing things differently to deliver impactful, measurable results.

Visit www.strategicobjectives.com and follow us on Instagram and Twitter: @SO_pr.

We love making good news for our clients! Please contact us here to learn more about how we can help you craft meaningful product launches that drive sales, consumer loyalty and elevate your brand awareness.

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