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To launch Lise Watier's new Teint Velours line of foundations featuring a shade for every skin tone, we curated a powerful and diverse team of Instagram influencers who successfully enhanced awareness of the new collection.
Background
As the brand's Agency of Record for Influencer Marketing, Canada's top Public Relations Agency, Strategic Objectives, is successfully advancing Lise Watier’s reputation as a premium cosmetic range. This influencer Instagram campaign increased Lise Watier’s online visibility; drove consumer attention, engagement, intent for purchase; and celebrated the diverse beauty of Canadian women.
The Challenge
Launch a New Collection and Engage Consumers
- Positively position Lise Watier as a prestigious cosmetics brand
- Support the launch of the Teint Velours collection and celebrate the diversity and beauty of Canadian women
- Establish credible, authentic and trusted third-party recommendations that propel the brand and its new collection
- Position Teint Velours as representing femininity, individuality, confidence, diversity, empowerment, and sensuality
The Solution
Multi-Faceted Social Engagement
To showcase different shades for every complexion, we partnered with a diverse group of Canadian Beauty and Fashion Influencers to:
- Raise awareness of Teint Velours among woman looking for the perfect shade of make-up
- Create a rally call to celebrate individual beauty, and confidence in all life’s moments
- Harness the power of social contesting to enhance engagement
- Advance authentic relationships within Canada’s diverse beauty and fashion community
+800%
engagement
2K+
new Instagram followers
400K+
social impressions
- Significantly increased Lise Watier’s online visibility, generating 300,000+ reach
- Total social media engagements surpassed the Industry Standard of Success by 192%
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