Our Approach
Protect your most valuable asset
It can take years to build a positive brand reputation and seconds to destroy it. Reputation management is at the core of all our programs. We take a proactive approach, developing strategies that reinforce positive perceptions and gently correct negative ones.
When crisis hits, we're ready. Our timely and diplomatic responses successfully protect our clients' brands during even the most volatile situations. We've carefully moderated and responded to countless issues including product recalls and tampering, supply chain issues, boycotts, protests, and more.
Crisis Management
Crisis happens. What matters most is how you respond. We'll partner with you to turn your crisis into an opportunity, and protect the brand.
-
Second Cup: Welcome to Canada
For specialty coffee retailer Second Cup we created a "Welcome to Canada" party, greeting new Canadians with hot chocolate and skating.
-
A&W: Burgers to Beat MS
A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.
-
Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
Second Cup: Welcome to Canada
For specialty coffee retailer Second Cup we created a "Welcome to Canada" party, greeting new Canadians with hot chocolate and skating.
A&W: Burgers to Beat MS
A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.
Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.