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Reputation Management

Our Approach

Protect your most valuable asset

It can take years to build a positive brand reputation and seconds to destroy it. Reputation management is at the core of all our programs. We take a proactive approach, developing strategies that reinforce positive perceptions and gently correct negative ones.

When crisis hits, we're ready. Our timely and diplomatic responses successfully protect our clients' brands during even the most volatile situations. We've carefully moderated and responded to countless issues including product recalls and tampering, supply chain issues, boycotts, protests, and more.

  • As a franchisor, the reputation of your brand is everything. There are times you promote your brand through marketing, advertising and charitable alliances to maximize its positive attributes. There are other times, times of challenge and crisis, that you work diligently to protect the valuable reputation your brand has earned. There is no one that understands this better than the amazing team at Strategic Objectives.”

As a franchisor, the reputation of your brand is everything. There are times you promote your brand through marketing, advertising and charitable alliances to maximize its positive attributes. There are other times, times of challenge and crisis, that you work diligently to protect the valuable reputation your brand has earned. There is no one that understands this better than the amazing team at Strategic Objectives.”

Crisis Management

Crisis happens. What matters most is how you respond. We'll partner with you to turn your crisis into an opportunity, and protect the brand.

  • Canada's top PR Firm, Social PR campaign, Social PR activation, Facebook Campaign

    Second Cup: Welcome to Canada

    For specialty coffee retailer Second Cup we created a "Welcome to Canada" party, greeting new Canadians with hot chocolate and skating.

    View details
  • Top Canadian PR Agency, CSR campaign, Social PR campaign, Special Events, Winner of IABC/Toronto OVATION Award

    A&W: Burgers to Beat MS

    A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.

    View details
  • Canada's top PR Agency, Canadian PR Agency of Record, differentiated the brand and reinforced its premium positioning
    Iconic

    Benjamin Moore: Colour of the Year is Hot!

    To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

    View details
Canada's top PR Firm, Social PR campaign, Social PR activation, Facebook Campaign

Second Cup: Welcome to Canada

For specialty coffee retailer Second Cup we created a "Welcome to Canada" party, greeting new Canadians with hot chocolate and skating.

View details
Top Canadian PR Agency, CSR campaign, Social PR campaign, Special Events, Winner of IABC/Toronto OVATION Award

A&W: Burgers to Beat MS

A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.

View details
Canada's top PR Agency, Canadian PR Agency of Record, differentiated the brand and reinforced its premium positioning
Iconic

Benjamin Moore: Colour of the Year is Hot!

To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

View details

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.