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Brand and Product Launches

Our Approach

Make your first impression count

Whether you're introducing a new brand or a new product, your strategic plan is the opportunity to set a solid foundation. Together, we'll make sure your launch grabs the attention it deserves and marks the beginning of a positive relationship with your target market.

We produce launches of all sizes, from start-ups looking to get noticed to multi-national corporations introducing new offerings. No matter the size, our objective is the same: build awareness, create brand advocates, and drive sales.

We'll partner with you to ensure your launch strategy meets your needs, budget, and brand personality. Our recommendations are conceived to create the strongest impact and deliver the best ROI.

Competitor landscape

We'll identify your competitors and analyze their landscape, looking for strategic opportunities to elevate and differentiate your brand.

360° strategy

Our most effective brand strategies employ multi-stage activities to re-enforce the story and brand Call to Action across multiple consumer touchpoints, combining the best of social media, media relations, experiential and influencer marketing, and more.

Media relations

We expertly position your brand story and leverage our deep relationships nation-wide, in both official languages, to make relevant news with key influencers, bloggers, and media.

Product launch events

Build anticipation and excitement for your new offering with a breakthrough event that naturally attracts positive media coverage, exposure and consumer attention.

Experiential activations

Get out there. We'll develop a creative, impactful and immersive experience that will foster memorable positive emotions with your brand and potential customers.

Digital and Social Media Strategy

We'll build integrated social media launch strategies that connect and amplify brand communication to foster a cohesive and powerful message, while quickly growing an engaged and excited community of followers.

Influencer Marketing

Engage in powerful partnerships with impactful influencers. Build genuine third-party endorsements for your brand and their loyal audiences.

  • E_COY_German_Cover_48374_11aw_SMALL.JPG
    Iconic

    Benjamin Moore: Colour of the Year is Hot!

    To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

    View details
  • Second Cup - Event2

    Second Cup: Welcome to Canada

    For specialty coffee retailer Second Cup we created a "Welcome to Canada" party, greeting new Canadians with hot chocolate and skating.

    View details
  • thumb.jpg

    Girl Guides of Canada: Mighty Minds make Mighty Girls

    We partnered with Girl Guides of Canada to launch and spread news about the innovative Mighty Minds mental health program for girls.

    View details
E_COY_German_Cover_48374_11aw_SMALL.JPG
Iconic

Benjamin Moore: Colour of the Year is Hot!

To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

View details
Second Cup - Event2

Second Cup: Welcome to Canada

For specialty coffee retailer Second Cup we created a "Welcome to Canada" party, greeting new Canadians with hot chocolate and skating.

View details
thumb.jpg

Girl Guides of Canada: Mighty Minds make Mighty Girls

We partnered with Girl Guides of Canada to launch and spread news about the innovative Mighty Minds mental health program for girls.

View details

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.