Our Approach
Make your first impression count
Whether you're introducing a new brand or a new product, your strategic plan is the opportunity to set a solid foundation. Together, we'll make sure your launch grabs the attention it deserves and marks the beginning of a positive relationship with your target market.
We produce launches of all sizes, from start-ups looking to get noticed to multi-national corporations introducing new offerings. No matter the size, our objective is the same: build awareness, create brand advocates, and drive sales.
We'll partner with you to ensure your launch strategy meets your needs, budget, and brand personality. Our recommendations are conceived to create the strongest impact and deliver the best ROI.
Competitor landscape
We'll identify your competitors and analyze their landscape, looking for strategic opportunities to elevate and differentiate your brand.
360° strategy
Our most effective brand strategies employ multi-stage activities to re-enforce the story and brand Call to Action across multiple consumer touchpoints, combining the best of social media, media relations, experiential and influencer marketing, and more.
Media relations
We expertly position your brand story and leverage our deep relationships nation-wide, in both official languages, to make relevant news with key influencers, bloggers, and media.
Product launch events
Build anticipation and excitement for your new offering with a breakthrough event that naturally attracts positive media coverage, exposure and consumer attention.
Experiential activations
Get out there. We'll develop a creative, impactful and immersive experience that will foster memorable positive emotions with your brand and potential customers.
Digital and Social Media Strategy
We'll build integrated social media launch strategies that connect and amplify brand communication to foster a cohesive and powerful message, while quickly growing an engaged and excited community of followers.
Influencer Marketing
Engage in powerful partnerships with impactful influencers. Build genuine third-party endorsements for your brand and their loyal audiences.
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Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
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Amopé: Love Your Feet. Love Yourself
Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.
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Girl Guides of Canada: Mighty Minds make Mighty Girls
We partnered with Girl Guides of Canada to launch and spread news about the innovative Mighty Minds mental health program for girls.
Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
Amopé: Love Your Feet. Love Yourself
Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.
Girl Guides of Canada: Mighty Minds make Mighty Girls
We partnered with Girl Guides of Canada to launch and spread news about the innovative Mighty Minds mental health program for girls.