Unique Cashmere Collection for Breast Cancer Awareness to Celebrate Fifteen Fashionable Years
Fifteen leading Canadian designers envision a Future without Breast Cancer in original, one-of-a-kind Cashmere Bathroom Tissue (BT) Couture
A glittering vision of a future without breast cancer will be revealed at the 15th annual Cashmere CollectionTM in Toronto on September 25, 2018. To celebrate the collection’s milestone anniversary supporting Canadian fashion and raising awareness-and-funds for the breast cancer cause, this year’s collection is themed The Crystal Ball, symbolizing the traditional 15-year anniversary gift, and the eternal love and unwavering commitment crystal represents.
Produced by Kruger Products, maker of Cashmere Bathroom Tissue, Canada’s best-selling brand, #Cashmere18 will feature 15 leading-edge Canadian designers who are now hard at work creating one-of-a-kind Tissue CoutureTM, embellished with thousands of crystals generously provided by Toronto-based jeweller, Kimberfire.
More than 180 top Canadian fashion designers have participated in the collection to date and this year’s collection, curated by Mosha Lundström Halbert, will feature 15 entirely new contributors. An experienced fashion director, editor, writer and stylist, Mosha’s résumé includes Women’s Wear Daily (WWD), Vogue and regular appearances on Cityline.
The designers for the Cashmere CollectionTM 2018: Crystal Ball are:
Style with a cool, contemporary ease that’s executed via expert tailoring and refined fabrics is the essence of ANDREW COIMBRA’s namesake brand, launched in 2015. This Toronto-based designer’s impressive résumé includes studies at OCAD and George Brown as well as an internship at Proenza Schouler in NYC and work with Canada’s Pink Tartan and Phillip Sparks labels.
How do you know you have real aptitude for fashion? Winning the Notable Award for Breakout Fashion Designer, as SEBASTIAN GUARIN did last fall, is a good indicator. Since 2015, when he launched Atelier Guarin in Toronto, this Colombian-born talent has been attracting attention for his bold ready-to-wear creations from publications such as Vogue Italia and FLARE. The Atelier woman is strong, has an excellent sense of style, and is driven to find standout pieces.
In 2014, CANDACE DANIELA established her self-titled brand of tailored, contemporary outerwear with a commitment to using natural materials—wool, organic cottons, faux furs and vegan leathers. Her men’s and women’s coats and jackets have since been featured in VOGUE Italia, Dress to Kill and FLARE Magazine, just to name a few.
CLAIRE LEMAITRE-AUGER has taken a long and fascinatingly winding road—patternmaking studies at LaSalle, marriage to singer Mario Pelchat, a stint with Denis Gagnon, running a vineyard—to her 2017 return to fashion. This Montrealer’s women’s wear employs unique combinations of rustic and luxury fabrics and design idioms to express her conviction: “Every woman is a heroine (and needs a Hero) in her own story.”
Di Carlo Couture
Having learned how to hand stitch at the tender age of eight, ANTOINETTE DI CARLO was destined for a successful fashion career in one-of-a-kind bridal and eveningwear. Study at the International Academy of Design, travel to Europe to scope emerging trends and inspiration, and a keen eye for perfection and attention to detail preceded this Montreal native’s launch of Di Carlo Couture. Her timeliness silhouettes and elegant gowns are in demand for media personalities and discerning brides-to-be alike.
When designer MARITA MAMUCHASHVILI joined forces with artist KAKHA BERI (both of Georgian, Europe heritage), a unique fashion collaboration was born. Since 2014, their Vancouver-based Fesvedy label has produced intricately layered and seamed women’s wear that is often exquisitely patterned in motifs inspired by various cultures, from First Nations traditions to Georgia’s temples and monasteries.
House of Suri
In two short years, LEILA ZADEH has established the distinctive minimalist style that’s earned kudos for her House of Suri collection of contemporary women’s wear. Conceived and manufactured in Toronto, her pared-down, streamlined silhouettes—with surface interest provided via subtle pleats, panels, fringe and Suri accessories—impeccably achieve her stated goals of striving to challenge conventionality, and of creating clothes that give ultimate prominence to the wearer.
MANI JASSAL’s eponymous collection of red carpet-ready evening wear “combines her South Asian heritage with her Canadian upbringing.” The inescapable drama in every hand-sewn couture creation—be it via embellished silk, peek-a-boo lace, gilded brocade or swirling chiffon—is appreciated by stars such as Ashanti, Sereyah and Sonam Bajwa.
Estonia-born Torontonian MARET KENDRA of Maret’s Designs has developed a specialty in paper creations: from exuberant bridal bouquets to remarkable special event environments composed of gigantic blossoms or colorful paper “ribbons.” Self-taught, Kendra’s multi-platform career has been singularly design-focused, segueing fluidly through floral and landscape design, restaurant flower arranging and retail window display.
Czech-born MARIE COPPS is an accomplished fashion designer, accessory designer and milliner extraordinaire. Though Marie settled in Canada nearly 20 years ago, her elaborate neck pieces, dazzling jewelry and phenomenal fashions have made international appearances, having been featured in Las Vegas, Dallas, Singapore, Melbourne and Rome to name just a few.
Lebanon-born, Toronto-based designer MAYA CHARBIN’s early creative outlet was as a make-up artist for MAC Cosmetics. She then studied at ESMOD in Paris and Beirut to fulfill her childhood dream of becoming a fashion designer. Her namesake collection, launched in 2015, revolves around her “versatile silhouettes” concept, wherein flowing, feminine dresses, tops, pants and skirts can be folded, wrapped, tucked or re-configured depending on the wearer’s whim.
“Challenging, and I like that,” says AUNEYA MUNIR about adding Cashmere bathroom tissue to her usual design vocabulary of liquid metal silks, rich-colored chiffons and shimmery satins ornamented with lace, crystals, jewels and embroidery. No doubt, the largely self-taught, Toronto-based talent behind Neya Couture brings a signature southeast Asia mystique to her elegant gowns.
A Canadian-Mexican who arrived here in 2002, OSCAR MENDOZA augmented his visual arts and sound design background with patternmaking studies at Lasalle and an apprenticeship with Montreal designer Joseph Helmer before launching his eponymous couture collection in 2013. Carrie Underwood and Caroline Néron are among those he’s enticed with his luxurious, often sensually seamed, body-conscious silhouettes and fanciful lace, tassle or ruffle embellishments.
SHELLI OH has long since cracked the code for delectably feminine women’s wear. Since her debut in 1997, this Ryerson alum has successfully expanded into accessories, men’s and baby wear collections, garnering countless accolades along the way. Her passion for design is matched by her commitment to giving back, making her a perfect fit for the Cashmere Collection’s breast cancer initiatives.
Couture glamour is the hallmark of Mississauga native MICHAEL ZOFFRANIERI’S bridal and eveningwear designs. With his recently launched ZOFF collection, this Ryerson grad and former David Dixon protégé, won the 2017 Toronto Fashion Incubator New Labels competition. As for his participation in the 2018 Cashmere Collection, he believes in supporting the women and men who are currently battling breast cancer. He would like to dedicate his creation to the people in his life that are his Crystal Figures: stronger than ever, and shine so brightly.
About the Cashmere Collection
The world’s first and only fashion collection crafted in luxuriously soft Cashmere Bathroom Tissue (BT), the annual Cashmere CollectionTM unites the softness of Cashmere Bathroom Tissue with Canadian fashion designers and their one-of-a-kind Bathroom Tissue FashionTM. Now celebrating its 15th year as a national and international platform to discover and promote Canada’s brightest fashion stars, the Cashmere CollectionTM has featured many notable Canadian fashion designers to date, including Marie Saint Pierre, Denis Gagnon, David Dixon, Sunny Fong, UNTTLD, Stephan Caras, Joseph Helmer, and Lesley Hampton.
The annual kick-off to October Breast Cancer Awareness Month, The Cashmere CollectionTM heralds the return of limited-edition Cashmere in support of breast cancer efforts. Twenty-five cents from the sale of every specially marked package goes directly to the cause throughout the month.
About Cashmere and Kruger Products LP
Cashmere, Canada’s best-selling bathroom tissue, reflects Kruger Products’ commitment to providing the finest quality tissue products to Canadian consumers. Kruger Products is one of Canada’s leading tissue manufacturers and serves the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels and Scotties, as well as away-from-home products for industrial and commercial use across Canada and the U.S.
A longstanding and committed contributor to the breast cancer cause, Kruger Products L.P. has supported the Canadian Breast Cancer Foundation (CBCF), now known as the Canadian Cancer Society (CCS) since the collection’s debut in 2004, and today is one of the top 5 partners supporting the breast cancer cause at CCS.
About Breast Cancer and the Canadian Cancer Society
It was estimated in 2017 that 26,300 Canadian women were diagnosed with breast cancer and on average, 14 Canadian women died from the disease each day.
The Canadian Cancer Society (CCS) is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer.
CCS has invested more than $100 million in breast cancer research. These research investments combined with early detection, increased screening rates and better treatment therapies for breast cancer have resulted in a 44% decrease in the breast cancer death rate since the late 1980s. More work needs to be done as breast cancer is still the most commonly diagnosed cancer and the second leading cause of death among women in Canada. Money raised through this partnership will fund breast cancer research, education and awareness activities. For more information, please visit cancer.ca/breastcancer.
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