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Victim Services Toronto partners with Strategic Objectives

to profile cutting-edge programs that empower victims of crime and sudden tragedy

May 13 2024

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Strategic Objectives, Canada’s most award-winning public relations agency, is proud to announce its partnership with Victim Services Toronto, a leading organization committed to providing immediate crisis response, intervention and prevention services to individuals affected by crime and sudden tragedies. As the organization’s PR Agency of Record, Strategic Objectives will develop a year-long PR program to raise awareness of Victim Services Toronto and its roster of life-changing services that include everything from safety planning and emotional support to advocacy and referrals.

Promoting Safety, Support and Healing 

Victim Services Toronto is the only organization in the city that provides immediate support to victims of crime and sudden tragedy. The communications strategy will highlight specialized initiatives at Victim Services Toronto, including its Trauma Dog program which offers emotional support to victims; its newly revamped Reclaim program that helps human trafficking survivors across Canada remove fraudulent and coercive debt from their records; and its Victim Crisis Response Program that supports families and individuals in the immediate aftermath of a crime and/or sudden tragedy.

“Every year, our organization supports thousands of people across the city during the toughest moments of their lives, yet we remain Toronto’s best kept secret,” says Carly Kalish, Executive Director, Victim Services Toronto. “We want to increase our profile and know that Strategic Objectives is the right communications partner to help us. We have long admired their team for its smart approach to raising awareness for difficult and sensitive topics, especially its work to end human trafficking. We can’t wait to work together to help foster a thriving community where people feel safe, supported and empowered.”

Highlighting the Heroes 

The PR program will launch during National Victims and Survivors of Crime Week in May, with several campaigns slated throughout the year to spotlight key services. Communications will focus on the Toronto market except for a national campaign to relaunch Reclaim, the fraudulent and coercive debt elimination program which supports victims of human trafficking across Canada.

“Victim Services Toronto team members serve as superheroes for victims of crime, and we are honoured to bring attention to their essential work, says Laura Blott, Senior Account Director, Strategic Objectives. “Our impactful communication strategy aligns with SO's longstanding commitment to championing vital causes that empower individuals, families, and communities alike.”

Here to Help 

Anyone who has experienced crime or sudden tragedy can contact Victim Services Toronto at 416-808-7066 to access free, confidential support 24 hours a day, 365 days a year in more than 35 languages. Or visit www.victimservicestoronto.com to learn more.

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