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Step Into Spring In Style: Grafton Apparel Unveils its Spring 2020 Collection

By STRATEGIC OBJECTIVES

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Say goodbye to stiff, boxy suits and say hello to on trend, modern Canadian menswear. Representing iconic brands Tip Top, George Richards Big and Tall, and Mr. Big & Tall; Grafton Apparel is turning the page on an exciting new chapter in the company’s evolution. Tip Top’s Spring 2020 collection embodies this transition, featuring slim fit suits and bold colours driven by the philosophy that every man deserves to look great and feel confident in the clothes they wear.

“We’re thrilled to unveil the latest looks for Spring 2020 from Grafton Apparel’s portfolio of brands,” says Tiffany Braund, Vice President of Merchandising for Tip Top. “Rich, vibrant colours continue to be a trend this season, and we’ve added more saturated tones to our assortment. The slim fit trend in menswear continues to be a go-to look and we are proud to offer all men the variety they need with suits in Ultra Slim, Slim, and Modern fits. As a company we continue to evolve and reinforce our commitment to the perfect fit, which is reflected in our top looks for Spring.”

As a result of Tip Top’s significant brand and retail evolution, finding the perfect fit and suit style is easier than ever with the launch of suit separates over traditional nested suits.

“For many men, buying a suit can be intimidating. Searching through hundreds of products in a range of colours, patterns, fits and prices can be overwhelming,” says Braund. “Most men just want to look their best and our new retail experience has made suit shopping so much easier. Now you can buy your ideal size for your shoulder and waist and wear it perfectly that very day.”

Tip Top provides total fit solutions to allow every man to feel confident in their style choices – whether you’re dressing up in a sharp, slim fit, salmon-pink suit for prom or dressing down in casual pants and a sweater to relax and unwind.

Tip Top’s Ultra Slim, Slim, and Modern Fit Suit Separates

For over a century, Tip Top has been a destination for high quality menswear. Fast forward to 2020, and while much has evolved, Tip Top remains the total fit solution for men from coast-to-coast. By introducing a “sold separately” model for suits and doing away with the historical “all-in-one” concept, Tip Top has embraced customization while enhancing the tailoring services that we all know and love.Cool meets elegant in this slim fit jacket. Look pulled together while feeling comfortable with a stretch lining that moves with you.

Tip Top’s Must-Have Looks for Prom

With Prom 2020 fast approaching, Tip Top is the one-stop-shop to nail your look without blowing your budget. From ultra slim fit suits with 4-way stretch that are fit for a (prom) King, to the ties and accessories that make the look your own, expressing your personal style has never been easier.Break away from the standard suit colours and stand out from the crowd in a deep pink suit guaranteed to give any man the confidence he deserves – plus it’s ‘party proof’ made with spill proof technology and even more stretch. Look great, feel even better.

Tip Top’s Enhanced Customer Experience

Grafton Apparel is increasing its focus on customer experience, as evidenced in their new Tip Top prototype stores which launched in Spring 2019 and have rolled out across 10 locations from coast-to-coast.The new stores offer an uncluttered and seamless shopping experience, with expertly curated merchandise and a dedicated “Fit Room” to celebrate Tip Top’s signature tailors. At the newly designed concept stores, shoppers will see a cleaner and brighter look, with light wood accents and an overall airier feel with added digital screens to showcase contest, promotions and campaign imagery. This streamlined approach allows customers to pick out new pieces and put them together to easily create coordinated head-to-toe looks.

Redefining Workplace Solutions at Tip Top

From polished and professional looks, to dressed down outfits for Casual Fridays, the versatility and adaptability of the perfect shirt cannot be understated. This outfit essential can bring every unique ensemble to life. Tip Top understands that staple clothing items create endless personalized looks.Grafton’s ultra-popular slim-fit dress shirt has stretch fabric for a perfect fit and is available in this season’s greatest colours, prints and patterns.

George Richards’ and Mr. Big & Tall Head to Toe Solutions for Men of Stature

Grafton Apparel’s George Richards and Mr. Big & Tall are unquestionable category leaders in big and tall men’s fashion and now these go-to brands are collaborating with designer names to bring unwavering quality and top trends for men of all sizes. With the introduction of designer labels like Jack and Jones, Projek Raw, and Point Zero at George Richards and Mr. Big & Tall stores, Grafton Apparel is turning the page on an exciting new chapter for its business and for Canadian menswear.Add some swagger to every step in these jeans from Projek Raw, made from two-way stretch material for ultimate comfort and movement.

About Grafton Apparel
As the leading Canadian seller of men’s apparel, Grafton Apparel Ltd. operates through its retail chains; Tip Top, George Richards, Mr. Big & Tall Menswear. Follow Grafton Apparel’s brands on Instagram: @TipTop, @GeorgeRichardsMenswear, and @MrBigAndTallMenswear.

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