A beauty essential in Canadian make-up bags for more than 20 years, the Lise Watier Portfolio Professional Corrector has been reformulated and is now 100% vegan. To share the news with make-up lovers from coast to coast, Strategic Objectives launched a brand-building, sales-driving Influencer Marketing program that generated beautiful results.
The Portfolio Professional Corrector, with its improved formulation, is a waterproof, five-way concealer colour spectrum that allows Canadians to curate their customized approach to correct, conceal, highlight, and sculpt to perfection. It is enriched with natural ingredients including Magnolia Bark Extract to soothe and reduce redness and imperfections, and its vegan formula offers a creamier, blended texture. Available in three shades, this revamped beauty bag essential is a must-try!
To support the launch of Lise Watier’s Portfolio Professional Corrector, encourage product trial and establish third-party recommendations, Strategic Objectives coordinated an authentic Lise Watier brand ambassador program we call the #LWSociety to celebrate the revamped product. Working together with key influencers in the beauty space, representing the diversity of Canada, we brought to life a highly curated Instagram campaign featuring multi-image Instagram Carousels and accompanying Instagram Stories with Influencers who shared their “secret portfolio hack” to demonstrate the true versatility and extended shade range of the Portfolio Professional Corrector.
Along with sharing this engaging content, all #LWSociety Influencers encouraged their followers to try the Portfolio Professional Corrector themselves by integrating a "Swipe up" link to the LiseWatier.com website, and sharing unique #LWSociety promo codes offering 15% + free shipping on all LiseWatier.com orders. The promo codes have resulted in strong traffic and sales on LiseWatier.com, proving the power of Influencer Marketing to not only build brand awareness and preference but also to drive sales and positive reputation.
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