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BIC Soleil Escape Glides into Partnership with the Professional Women’s Hockey League

Apr 10 2024

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BIC is proud to announce its partnership with the Professional Women’s Hockey League (PWHL) in its inaugural season. BIC Soleil Escape becomes the official razor of the PWHL in Canada, including the teams in Toronto, Montréal and Ottawa, helping the athletes stay smooth on and off the ice.

“We’re thrilled to partner with the PWHL and support a historic movement in women’s hockey” said Brian Benison, Head of Marketing – Canada at BIC. “The inaugural PWHL season has inspired so many young hockey players and we’re proud to support women in sports through this partnership.”

The partnership reflects BIC’s commitment to gender equality and the empowerment of female athletes, emphasizing the importance of diversity, equity and inclusion in the sports community.

"We’re delighted to partner with BIC Soleil Escape as the official razor of the PWHL in Canada,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “Through partnerships like this, we are able to continue the growth of women's hockey and provide our fans with interactive in-game experiences that will keep them entertained even after the whistle.”

Inspired by an increase in the self-care trend, BIC Soleil Escape offers a relaxing sensory experience and enhanced glide, with scented rubber grip handles, a pivoting head for added comfort and control, and a lubra strip with 100% Almond Oil.

As part of the PWHL partnership, BIC will be hosting giveaways and contests at Canadian home games in Toronto, Montréal and Ottawa, and is looking forward to a playoff push full of exciting moments interacting with fans and celebrating the future of women’s hockey.

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