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Great Canadian Retail Success Story: Showcase Surpasses $100M in Revenue Proving Success is Based on Trends


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Showcase is the home of the hottest trends and the world’s largest retailer of its kind; a Canadian success story that began in Edmonton, AB, in 1994 and has steadily grown into a 117-store international phenomenon. On the heels of what could be considered one of the worst-performing years in retail, the home-grown and well-loved chain of stores and online properties announced that it has achieved three-year profitable revenue growth of 33 per cent, surpassing $100 million in revenue; a true testament to its unique customer-centric business model that continues to reach the hearts and wallets of consumers through rapid retail supply chain.

Rapid COVID-19 Support

In a year where thousands of Canadian businesses were forced to close, Showcase pivoted to become a retailer of essential health supplies for the first time, securing and supplying more than 11 million units and $27 million worth of life-saving PPE to communities in need across Canada.

When news broke of the severity of the pandemic, the proudly Canadian company quickly registered with Health Canada for licenses to allow for the rapid manufacture, import and sale of Personal Protective Equipment (PPE), remaining open throughout the pandemic as an essential service. Showcase also established a wholesale division, serving countless government and healthcare agencies and became a premier PPE supplier to the Retail Council of Canada membership, which allowed the nation’s retailers and food service providers to open safely. With up-to-the-minute inventory and health information communicated to customers throughout the year, Showcase grew its online business by 300+ per cent, and making it one of Canada’s leading PPE retailers.

“Our business model of getting consumers what they want, when they want it, at affordable prices has proven to be successful through all retail climates; even a global pandemic,” says Samir Kulkarni, CEO of Showcase. “In achieving steady double-digit growth over many years, we need to continue to push the boundaries of leading-edge products and ensure continued consumer engagement. We can’t wait to see what the future brings.”

A Successful Business Model for the Future

Showcase is an award-winning product developer, marketer, and international retailer whose vision is to globalize a data-driven “rapid-retail” model that commercializes hot pop-culture trends in real time, covering various retail categories, including health, beauty, toys and social media trends.

The company’s success is built upon a three-part, customer-centric business model: i) uses big data technology to identify trends in real time; ii) brings the trend to market with a nimble supply chain; iii) and offers an interactive in-store and online experience with demonstrations, education, and entertainment.

Showcase’s responsiveness and purposeful execution keeps pace with evolving consumer tastes, fuelled by social media and more than 25 years of proprietary trend data. The company bypasses nearly obsolete retail business models by tracking 6 million potential trends daily, creating bespoke product launches through a flat organizational structure, and executing quickly at scale from coast to coast.

The result? A legacy of data-driven strategy development with a focus on consumer listening and feedback, resulting in the ability to bring first-to-market trends to Canadians.

For more information about Showcase and its products, please visit: https://ca.shopatshowcase.com/pages/about-us.

About Showcase

Showcase is the Home of the Hottest Trends, and the world's largest retailer of its kind. With 100+ permanent stores in North America's best shopping centres, Showcase offers the most fun, interactive, new, and unique products ever - all in a retail environment where you can "try it before you buy it." We call it retail-tainment! Founded in 1994 in Edmonton AB by Amin Jivraj, Showcase is a proudly Canadian owned and operated company. Following the opening of its flagship store at Sherway Gardens (Toronto, ON), Showcase has plans for expansion across North America, which will cement the company's position as a global leader in interactive retail and lifestyle trends. Showcase has begun its global expansion with the opening of its first 10 stores in the USA in 2019.

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