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Sadie Tory

Senior Manager, Accounts and Culture

Communications Superpower

Issues/crisis management, storytelling, event planning

Quote of the Day

“If opportunity doesn’t knock, build a door.”

What She Brings to the Team

An accomplished and passionate communications professional, Sadie brings a data-driven mindset and a strong set of PR skills including issues and crisis management, corporate spokesperson, media relations, influencer marketing, and event planning to Strategic Objectives. Her more than 6 years’ experience has equipped her to thrive and create under pressure, and to take great care in building and maintaining relationships.

Her Origin Story

Sadie graduated from Humber College with a Bachelor of Public Relations, and worked client-side on communication teams at Hudson’s Bay, Metro and most recently, foodora, before joining Strategic Objectives. Her work in a variety of industries including Canadian retail, food, fashion, and tech has well prepared her to support a wide range of SO clients. Sadie’s optimistic, can-do attitude is much appreciated.

How She Spends Her Weekends

In her spare time, you’ll find Sadie practicing yoga and meditation, working out remotely in a spin class, ordering in from her fave local restos or enjoying a relaxing, lengthy Netflix binge. She also loves hitting the slopes at various ski destinations, attending live concerts (when possible!), and learning about and collecting fine wine. .