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Sadie Tory

Director, PR & People

Communications Superpower

Issues/crisis management, storytelling, event planning

Quote of the Day

“If opportunity doesn’t knock, build a door.”

What She Brings to the Team

An accomplished and passionate communications professional, Sadie brings a data-driven mindset and a strong set of PR skills including issues and crisis management, corporate spokesperson, media relations, influencer marketing, and event planning to Strategic Objectives. Her more than 6 years’ experience has equipped her to thrive and create under pressure, and to take great care in building and maintaining relationships.

Her Origin Story

Sadie graduated from Humber College with a Bachelor of Public Relations, and worked client-side on communication teams at Hudson’s Bay, Metro and most recently, foodora, before joining Strategic Objectives. Her work in a variety of industries including Canadian retail, food, fashion, and tech has well prepared her to support a wide range of SO clients. Sadie’s optimistic, can-do attitude is much appreciated.

How She Spends Her Weekends

In her spare time, you'll find Sadie exploring Toronto's best restaurants, sweating it out in group fitness classes, dancing the night away at concerts, or enjoying a horror movie. She also loves hitting the slopes at various ski destinations, taking up any chance to travel the world, and learning about and collecting fine wine to enjoy with friends and family.