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Adriana Lurz

President and Partner

Communications Superpower

Crisis Communications and Issues Management

Quote of the Day

"Commit. Succeed."

What She Brings to the Team

Adriana, or “AL” as she’s affectionately referred to by our team, has played an integral role in many of Strategic Objectives’ most groundbreaking and globally recognized campaigns.

Her commitment to creativity and innovation has fuelled programs in the lifestyle, not-for-profit, food, and beauty sectors.

Her Origin Story

With 17+ years experience in the communications industry, Adriana is a Social PR force to be reckoned with. She wears multiple hats at SO, including crisis communications and issues management; corporate communications; strategy and counsel; developing innovative, experiential activations; navigating the world of social media; and using her background in magazine journalism from Ryerson University to make news and protect brands.

How She Spends Her Weekends

When she’s not in the office, AL can be found snowboarding, hiking in the Swiss Alps, or windsurfing at the cottage. She loves cooking traditional Swiss dishes at home, but will never pass up a tray of cheesy nachos.