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Strategic Objectives Announces Four New Client Wins

Toronto-based PR agency grows hospitality, fashion, and non-profit portfolios

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Strategic Objectives, Canada’s most award-winning PR agency, carries forward its winning ways with several exciting new client wins to kick off the new year. The firm, which was named Gold Quill Mid-Size Agency of the Year at the IABC World Conference, and IABC/Toronto Mid-Size Agency of the Year (for the seventh time in the last 10 years) in 2019, is thrilled to announce four new clients spanning multiple sectors. The agency’s new clients include: Halibut House, Unbun Foods, Grafton Apparel, and the Canadian Cancer Society.

“We are thrilled to start 2020 with exciting, new opportunities following a remarkable year of growth,” says Judy Lewis, agency partner and co-founder. “This diverse mix of new client relationships showcases our momentum and our holistic approach to Social PR. We look forward to delivering awesome, measurable results in the year ahead.”

Two of Strategic Objectives’ new clients represent an expansion of the agency’s extensive food and beverage expertise, including:

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Quick serve restaurant, Halibut House, one of the fastest growing restaurant franchises in Canada has partnered with Strategic Objectives to promote the brand in Ontario. Additional details will be announced in the coming months.

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Unbun Foods is a Toronto based, certified keto, paleo, grain-free and gluten-free bakery company. Founded in 2017, the brand’s products are available in more than 1,500 locations, including Loblaws, Metro, Whole Foods, The Burger’s Priest, Mr. Sub, and more. The annual partnership includes Strategic Objectives’ support of key initiatives including the recent launch of Unbun’s “Keto Uncrust” with Pizza Pizza.

Additional new business wins build on the agency’s established fashion and non-profit expertise:

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Grafton Apparel Ltd, is a leading Canadian menswear company, representing iconic retailers Tip Top, George Richards Big and Tall, and Mr. Big & Tall. Grafton Apparel is partnering with Strategic Objectives to promote its portfolio of brands. This includes an intimate Spring 2020 Preview Event in Toronto and a robust media relations program to profile priority brands and products throughout the year.

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Strategic Objectives is excited to announce a new, meaningful engagement with long-time non-profit partner, the Canadian Cancer Society. The agency will support the national launch of the Canadian Cancer Society’s Dry Feb fundraising initiative, with extensive media relations in key markets across Canada to drive awareness, participation, and fundraising.

About Strategic Objectives

Headquartered in Toronto and co-founded by partners Deborah Weinstein and Judy Lewis, Strategic Objectives is Canada’s most award-winning PR agency, and regarded as one of the country’s most creative, innovative, passionate, and successful communications firms. Named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, as well as IABC/Toronto Agency of the Year 2019 for seven of the last 10 years, we create results-driven programs integrating PR, social media, digital, experiential and influencer marketing strategies that achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to ever receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Canada is our space. Our national, bilingual team includes an all-star roster of more than 30 top PR pros, strategists, storytellers, content creators, trend-spotters, trend-setters, designers, social media experts, video and graphic artists, digital developers and pop-culture junkies. We are obsessed with providing outstanding client service and doing things differently to deliver impactful, measurable results.

Visit www.strategicobjectives.com and follow us on Instagram and Twitter: @SO_pr.

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