Senior Consultant Overview
Strategic Objectives is seeking a dedicated and skilled Senior Consultant to lead day-to-day account activities for some of Canada’s well-known consumer lifestyle brands. The ideal candidate will have a passion for lifestyle, fashion and beauty, food and CPG and previous experience working in these sectors.
The Senior Consultant successfully builds positive relationships with clients and team members and becomes a part of strategic planning. The role multitasks multiple client assignments at any given time and mentors team members with a results-driven attitude and in-the-moment, strategic thinking to get the job done right.
The successful candidate has 3+ years of agency experience.
Primary Duties and Responsibilities
- Leads day-to-day account business, in collaboration with management team
- Writes effective news releases, social media posts and marketing communications
- Leads media relations and influencer campaigns: develops media, blogger and influencer lists. Instructs team on strategy
- Pitches/negotiates with tier-A media/influencers to generate strong results
- Develops strong client relationships
- Grows new and existing vendor, media and influencer relationships
- Leads brainstorms to generate ideas and positive discussion
- Acts as key part of presentation teams. Writes business plans and day-to-day business correspondence
- Works with Management team to map out campaign plans, milestones and work for business success
- Builds budgets. Accountable for budget management and tracking on programs. Mentors staff on budgets
- Shares ideas to move agency forward
- Mentors team members
- Contributes to agency brand building initiatives
- Info, research and news junkie
- Proactively looks to advance skills and responsibilities
- Exhibits a collected composure to fine-tune existing skills as well as learning stretch skills
- Consistently displays confidence in offering ideas
- Proactively recommends creative ideas, relevant to campaigns
- Builds a reputation with teammates as respectful mentor and colleague
- Supports management team on account deliverables
- Works in the best interest of the agency, team and clients
- Consistently makes in-the-moment decisions
- Thinks strategically at every account and business touchpoint
- Collaborates with clients to achieve the best outcome for all involved
- Demonstrates ability to "pitch in" continuously and with confidence, to help team
- Displays positive attitude
- Not afraid to ask for help/to ask questions.
Is a Champion for Diversity, Equity and Inclusion
- Respects others
- Motivated to advance diversity, equity and inclusion within SO and its work
- Aware of unconscious bias and sensitive to Diversity, Inclusivity and Equity issues
- Looks to uplift, bring joy to others, and have a positive outlook.
- Takes part in company recognitions/celebrations and lets their personality shine through
- University degree. PR, social media or digital marketing certificate an asset
- 3+ years agency experience
- Strong command and understanding of written and verbal English language
Digital Applications Knowledge
- Microsoft Office: Word, PowerPoint, Excel
- Social media channels and functionality (Facebook, Twitter, Instagram, Tik Tok, LinkedIn)
SO’s Commitment to Diversity and Inclusion
SO is committed to equality, diversity and inclusion and fighting against racism of any kind. We are committed to creating and sustaining a workplace where differences are valued, and everyone can be themselves. We do not tolerate discrimination. We believe that individuals should be treated with respect and encourage our teammates to speak up when they see behaviors that do not live up to our values.
We are committed to learning and improving every day, educating ourselves to be part of the solution, and being an ally in positive social change. Doing the right thing is in our DNA. Embracing and promoting diversity and inclusion are fundamental to doing what is right for our team, our community, our country, and our world.
A diverse, inclusive, and connected agency team, operating with respect and understanding, is vital to our relevance and success. At Strategic Objectives we want to improve our ability to attract, develop, and nurture talent, as diverse and brilliant as possible. We passionately believe in our agency culture where we treat each other with integrity and respect because when we are united in good. We can lead the future of public relations and truly make a difference.
Strategic Objectives is a UN award-winning leader, recognized for helping brands and organizations raise awareness and support for important societal issues and concerns. We are experts at activating Canadians and giving voice to issues and opportunities that need the support of our larger society. Racism has gone on for far too long. We are an agency known for effective social responsibility programs. Together we are striving to open dialogue and activate change for the better. The time to act is now.
We’re great listeners
Let's talk about your goals, your consumers, and how we'll connect the two.