What She Brings to the Team
Zara brings her work ethic, can-do attitude and eagerness to learn to the office every day, and uses her passion for writing and engaging storytelling to secure strong media wins for her clients.
Her Origin Story
While completing her Bachelor of Science degree at the University of Toronto in Psychology, Environmental Studies and Political Science, Zara worked at an environmental charity for two years. There, she quickly learned that you could be doing amazing things to save the world, but no one is interested if they don’t know the story. She then joined the SO team to learn from the best, deciding shortly after that a career in PR was the path for her. To become a better storyteller, she enrolled in Humber College’s postgraduate PR program, which brought her back to her roots at SO.
HOW SHE SPENDS HER WEEKENDS
A treehugger and thrill-seeker at heart, Zara received her PADI certification and fulfilled a lifelong dream of diving in the Great Barrier Reef. When she’s not planning her next great adventure (on land or underwater!), she can be found collecting yellow cards on the soccer field or enjoying the great outdoors.