• About
  • Services
  • Work
  • News
  • Contact

Lexa Newell

Account Consultant


Communications Superpower

Media Relations and Event Execution

Quote of the Day

“Just breathe.”

What She Brings to the Team

Lexa brings several years experience in public relations, social media and strategic communications to the SO team, working closely with food and beverage, lifestyle, tech and corporate brands. Lexa is an awesome event planner and media relations specialist and is highly active on social platforms. In addition to her skills, Lexa is a bright light who brings a smile to any room.

Her Origin Story

After graduating with an Honours degree in Management Studies from the University of Waterloo, Lexa completed her PR certification at Niagara College. Lexa kick-started her career in Communications at an IT Security company, where she managed internal communications and corporate events. She worked closely with the CEO (also known as one of the Sharks on Shark Tank!) to plan speaking engagements. She next dove into the PR agency world, which eventually brought her here, to her dream job at SO!

How She Spends Her Weekends

Self-proclaimed foodie, Lexa loves sharing her culinary adventures with friends. She believes in a healthy balanced lifestyle, so when she’s not sharing her good vibes over a cheesy pizza and glass of wine, she can be found kicking butt at Big Hit Kickboxing Studios in downtown Toronto. Above all else, Lexa strives to be the perfect working fur-mom for Zoey.