What She Brings to the Team
Creative strategy development, clever wordplay, effective writing, dark humour, and a steadfast intensity.
Her Origin Story
Born and raised in the East end of Toronto to a Francophone family, Geneviève studied in French for most of her life. Later choosing to master the English language, she graduated from the University of Toronto as Editor in Chief of a literary journal. Following her graduation, she started a small business, Wordsmith, specializing in professional writing, brand management, and curation, while freelancing and creating community through artist-driven projects.
HOW SHE SPENDS HER WEEKENDS
When she’s not shooting independent films with her partner, she observes a practice of film photography, illustration, animation, and writing. Most often, Gen can be found prowling thrift shops and wardrobe sales, an Americano in hand.