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Lexa Newell

Senior Consultant

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Communications Superpower

Media relations and brings positive energy to stressful situations

Quote of the Day

“Success is a collection of well-curated failures.”

What She Brings to the Team

Lexa brings 6+ years’ experience in Public Relations, Community Management and Strategic Communications to our SO team. Her expertise includes helping food and beverage, lifestyle, non-profit, and corporate brands with impactful media and public relations campaigns, securing media coverage, producing events, and growing social media platforms. Her positive attitude brings a smile to every room.

Her Origin Story

Lexa completed her BA in Management Studies at the University of Waterloo, and a Certificate in PR at Niagara College, and kick-started her career at an IT Security company, where she managed corporate events and internal communications with the CEO, a Shark on Shark Tank. She next dove into the PR agency world, which led her here to her dream job at SO!

How She Spends Her Weekends

A self-proclaimed foodie, Lexa loves trying out the latest Toronto restaurants and believes in a healthy, balanced lifestyle. SO when she’s not swooning over chicken wings and a slice of cheesy pizza paired with a glass of wine, she can be found kickboxing, or practising downward dog at a hot yoga class. An advocate for mental health with a passion for helping youth, Lexa recently joined the Board at StepStones for Youth. She also strives to be the perfect mom, and always puts her fur-baby, Zoey, first.