What She Brings to the Team
Karina’s background in strategy development, influencer marketing, and SEO, functions her innovative, forward-thinking approach to conceiving PR programs that not only exceed expectations and industry standards but help build meaningful brand loyalty. Beyond her core skill set, which includes media relations, content development, and social media, Karina also has an intuitive ability to anticipate and meet the needs of her clients, and lead her team with a proactive and positive approach.
Her Origin Story
Prior to joining Strategic Objectives, Karina started her career working in the education and health and wellness space, before diving headfirst into agency life, where she managed a team to execute award-winning programs. An expert communicator with a multitude of outstanding communications skills, Karina works on tech, food, CPG, and everything in between. Her diverse background nurtured a unique set of skills leveraging her passion for relationship building. If you’re looking to launch a new product, or gain strategic direction about the latest consumer trends, she’s your go-to expert.
How She Spends Her Weekends
An avid foodie, Karina spends most of her free time manifesting her next meal at home or exploring the Toronto food scene. After enjoying her favourite foods, she works up a sweat through live Pilates classes and at-home workouts. A passionate traveler, Karina loves exploring the world by visiting countries like Nicaragua, Singapore, Spain, and Indonesia. She’s currently busy dreaming-up and planning her next big adventure.