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Kabir Singh Shergill

Account Consultant

Communications Superpower

Mainstream, Digital and Social Media Relations, Influencer and Community Partnerships

Quote of the Day

“We need, in every community, a group of angelic troublemakers.” – Bayard Rustin

What He Brings to the Team

Kabir (He/Him) brings unparalleled enthusiasm to every project and interaction he’s part of. His background in musical theatre and media relations quickly opened doors for him at SO, where he’s right at home bringing life to imaginative strategies on some of our largest accounts. A co-founder of Strategic Objectives Queer Ambassador Program, Kabir is a staunch advocate for social equity, diversity, and inclusion, and a proud member of the Strategic Objectives Alliance for Representation (SOAR).

His Origin Story

A graduate of the Humber College Public Relations Postgraduate program, Kabir has a passion for telling important Canadian stories, following his work as Media Relations Coordinator for Destination Toronto. His BFA in Musical Theatre from Sheridan Institute’s prestigious Musical Theatre program confirms his flair for enthusiastic communication and constant creative drive. Kabir is a racialized queer person who passionately advocates for issues and topics related to his community.


When Kabir isn’t belting out showtunes in the shower, you’ll find him at the gym, at a friend’s place, or out for a night on the town! A self-described extrovert, Kabir has surrounded himself with an amazing community of unique individuals, whether they be coworkers, queer folks, or his theatre comrades. Kabir is a lover of the arts, reality TV, female pop stars, drag queens, concerts, and DJ’s – he embodies living life to the fullest!