What She Brings to the Team
An experienced PR professional with a zest for storytelling and the ability to pinpoint what sets her clients above the competition, Erin prides herself in helping brands stay relevant in the 24-hour news cycle. Her experience managing projects, building trusted media relationships, and propelling brand voice brings original perspective and creativity to her work. Passionate about telling stories that matter, Erin has deep experience promoting hospitality and tourism; music, film and entertainment; lifestyle; fashion and consumer packaged goods.
Her Origin Story
A graduate of Trent University with a BA in Communications & French, and a Post-Graduate Certificate in Public Relations from Humber College, Erin worked with some of Toronto’s best PR firms, then client-side in hotel PR, before joining Strategic Objectives.
HOW SHE SPENDS HER WEEKENDS
Erin’s positive energy and attitude happily flow into her weekends sweating it out at a spin class; cuddling with her puppy, some wine and a Netflix binge; or re-watching every episode of Sex and the City and FRIENDS while she cooks (or tries to).