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Strategic Objectives named IABC/Toronto PR Agency of the Year 2023, is Canada’s most award winning agency, but let's lose the labels. We tell stories in a way that grabs attention, changes minds and drives sales.

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We Make News.

Innovative strategies built to engage your target audience. The result? Positive awareness, increased brand loyalty, reputation, sales and business success.

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Our Work Speaks for Itself

We launch products, enliven established brands, and make news with the industry’s most creative and effective campaigns.

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  • Featured

    Planting a #StickInTheGround for Women’s Hockey

    Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.

    View details
  • Featured

    Kia Canada: #KiaElectricSound

    A one-of-a-kind EV gets an electrifying one-of-a-kind launch

    View details
  • Featured

    Propel Change. Drive Action. Increase Calls. Change Lives.

    Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.

    View details

  • #TheScoopOnPoop – Ending Stigmas to Improve Health

    We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health

    View details
Featured

Planting a #StickInTheGround for Women’s Hockey

Here’s how Strategic Objectives helped the Professional Women’s Hockey Players Association (PWHPA) proclaim and gain momentum for its vision of a single, viable professional women’s hockey league in North America, with a unique, first-ever campaign.

View details
Featured

Kia Canada: #KiaElectricSound

A one-of-a-kind EV gets an electrifying one-of-a-kind launch

View details
Featured

Propel Change. Drive Action. Increase Calls. Change Lives.

Proving the Power of PR and Integrated Marketing to Help End Human Trafficking.

View details

#TheScoopOnPoop – Ending Stigmas to Improve Health

We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health

View details

Featured clients

We share a common vision with our clients: to bravely push past the ordinary to take brands to the next level.

PRaise

We build trusting, meaningful, long-lasting client partnerships through collaboration and shared vision.

  • Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.

    Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”

    Nancy Marcus, Chief Marketing Officer

    Kruger Products

  • Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.”

    Mark James, Corporate Communications Manager

    Kia Canada

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

    Kelly Sinatra, Director of Public Relations

    Benjamin Moore & Co.

  • We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.

    Cheers to you and all your team from duBreton!”

    Julie Lamontagne, Communications Advisor

    DuBreton

  • In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
     
    All in all, perhaps the best PR firm that you could choose.”

    Brian Gencher, Former Senior Brand Manager, Dark Spirits and Beer

    Diageo Canada

  • It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”

    Marc Anthony, President & CEO

    Marc Anthony Cosmetics Inc.

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Let's talk about your goals, your consumers, and how we'll connect the two.

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