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dynamic

fearless

engaging

innovative

passionate

We craft

campaigns

Have you heard?

Strategic Objectives named 2019 Agency of the Year Toronto and Best Mid-Size Agency in the World 2019 by IABC!

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Strategic Objectives is Canada's most award-winning public relations agency, but let's lose the labels. We tell your stories in a way that grabs attention, changes minds and drives sales.

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We Make News.

Innovative strategies built to engage your target audience. The result? Positive awareness, increased brand loyalty, reputation, sales and business success.

Our Work Speaks for Itself

We launch products, enliven established brands, and make news with the industry’s most creative and effective campaigns.

  • ADDITIONAL PHOTO 5.jpg

    Building Lifestyle Media Relationships for Kia with The Power to Surprise

    Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows

    View details
  • HSSL Red - long.jpg

    (Durex™)RED #HaveSexSaveLives

    To support this important cause, Durex Canada partnered with (RED) to launch their own (Durex™)RED limited-time product, an international fund – and awareness-raiser, encouraging Canadians to join the fight against HIV/AIDS in Africa and #HaveSexSaveLives.

    View details
  • VW Arteon Life in Smart Luxury Installation 3.jpg
    Iconic

    PR Innovation Introduces the Art of Smart Luxury

    We collaborated with Volkswagen Canada to launch the Arteon by fusing art, travel, food and fashion

    View details
  • Playbook_Launch-006.jpg

    Playbook Hub Canada

    Strategic Objectives set the stage for the North American launch of Playbook Hub, Canada’s first online talent booking platform

    View details
ADDITIONAL PHOTO 5.jpg

Building Lifestyle Media Relationships for Kia with The Power to Surprise

Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows

View details
HSSL Red - long.jpg

(Durex™)RED #HaveSexSaveLives

To support this important cause, Durex Canada partnered with (RED) to launch their own (Durex™)RED limited-time product, an international fund – and awareness-raiser, encouraging Canadians to join the fight against HIV/AIDS in Africa and #HaveSexSaveLives.

View details
VW Arteon Life in Smart Luxury Installation 3.jpg
Iconic

PR Innovation Introduces the Art of Smart Luxury

We collaborated with Volkswagen Canada to launch the Arteon by fusing art, travel, food and fashion

View details
Playbook_Launch-006.jpg

Playbook Hub Canada

Strategic Objectives set the stage for the North American launch of Playbook Hub, Canada’s first online talent booking platform

View details

Featured clients

We share a common vision with our clients: to bravely push past the ordinary to take brands to the next level.

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AirHelp.png
AirWick.png
Amopé.png
Annabelle.png
Aurora.png
Benjamin_Moore.png
BIC_Flex5.png
BIC_Stationary.png
Cashmere.png
duBreton.png
Durex.png
Hanstone.png
KIA.png
Lise_Watier.png
EDC.png
Green&Blacks.png
Hankook.png
Marcelle.png
Saputo.png
Sponge_Towels.png
Volkswagen.png
Womens_Deliver.png

PRaise

We build trusting, meaningful, long-lasting client partnerships through collaboration and shared vision.

  • Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.

    Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”

  • Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.”

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

  • We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.

    Cheers to you and all your team from duBreton!”

  • In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
     
    All in all, perhaps the best PR firm that you could choose.”

  • It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”

Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.

Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”

Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.”

Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.

Cheers to you and all your team from duBreton!”

In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
 
All in all, perhaps the best PR firm that you could choose.”

It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.