Strategic Objectives is Canada's most award-winning public relations agency, but let's lose the labels. We tell your stories in a way that grabs attention, changes minds and drives sales.
We Make News.
Innovative strategies built to engage your target audience. The result? Positive awareness, increased brand loyalty, reputation, sales and business success.
Our Work Speaks for Itself
We launch products, enliven established brands, and make news with the industry’s most creative and effective campaigns.
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IconicWhite Cashmere Collection: Fashion Meets Compassion
How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!
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A&W: Burgers to Beat MS
A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.
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IconicBenjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
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Amopé: Love Your Feet. Love Yourself
Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.
White Cashmere Collection: Fashion Meets Compassion
How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!
A&W: Burgers to Beat MS
A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.
Benjamin Moore: Colour of the Year is Hot!
To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration which is one of the Canadian design community’s biggest events of the year.
Amopé: Love Your Feet. Love Yourself
Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.
PRaise
We build trusting, meaningful, long-lasting client partnerships through collaboration and shared vision.
Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.
Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”
Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”
We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.
Cheers to you and all your team from duBreton!”
In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
All in all, perhaps the best PR firm that you could choose.”
It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”