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Strategic Objectives named IABC/Toronto PR Agency of the Year 2021 and Best Mid-Size Agency in the World 2019, is Canada’s most award winning agency, but let's lose the labels. We tell stories in a way that grabs attention, changes minds and drives sales.

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We Make News.

Innovative strategies built to engage your target audience. The result? Positive awareness, increased brand loyalty, reputation, sales and business success.

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Our Work Speaks for Itself

We launch products, enliven established brands, and make news with the industry’s most creative and effective campaigns.

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  • Featured

    The Cashmere Collection: Fashion With Compassion

    How do you keep Cashmere’s annual CSR program fresh for more than 17 years? Be original, creative and caring, that’s how!

    View details

  • Building Lifestyle Media Relationships for Kia with The Power to Surprise

    Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows

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  • Kia Canada's #Power to Give

    Helping Canadians Move Through the Pandemic with Confidence

    View details

  • #TheScoopOnPoop – Ending Stigmas to Improve Health

    We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health

    View details
Featured

The Cashmere Collection: Fashion With Compassion

How do you keep Cashmere’s annual CSR program fresh for more than 17 years? Be original, creative and caring, that’s how!

View details

Building Lifestyle Media Relationships for Kia with The Power to Surprise

Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows

View details

Kia Canada's #Power to Give

Helping Canadians Move Through the Pandemic with Confidence

View details

#TheScoopOnPoop – Ending Stigmas to Improve Health

We got real about regularity with SENOKOT® Natural Laxative to promote Canadians’ digestive health

View details

Featured clients

We share a common vision with our clients: to bravely push past the ordinary to take brands to the next level.

PRaise

We build trusting, meaningful, long-lasting client partnerships through collaboration and shared vision.

  • Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.

    Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”

    Nancy Marcus, Chief Marketing Officer

    Kruger Products

  • Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.”

    Mark James, Corporate Communications Manager

    Kia Canada

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

    Kelly Sinatra, Director of Public Relations

    Benjamin Moore & Co.

  • We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.

    Cheers to you and all your team from duBreton!”

    Julie Lamontagne, Communications Advisor

    DuBreton

  • In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
     
    All in all, perhaps the best PR firm that you could choose.”

    Brian Gencher, Former Senior Brand Manager, Dark Spirits and Beer

    Diageo Canada

  • It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”

    Marc Anthony, President & CEO

    Marc Anthony Cosmetics Inc.

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Let's talk about your goals, your consumers, and how we'll connect the two.

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Toronto Ontario Canada
M5A 4N3

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