Strategic Objectives is Canada's most award-winning public relations agency, but let's lose the labels. We tell your stories in a way that grabs attention, changes minds and drives sales.
We Make News.
Innovative strategies built to engage your target audience. The result? Positive awareness, increased brand loyalty, reputation, sales and business success.
Our Work Speaks for Itself
We launch products, enliven established brands, and make news with the industry’s most creative and effective campaigns.
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(Durex™)RED #HaveSexSaveLives
To support this important cause, Durex Canada partnered with (RED) to launch their own (Durex™)RED limited-time product, an international fund – and awareness-raiser, encouraging Canadians to join the fight against HIV/AIDS in Africa and #HaveSexSaveLives.
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IconicPR Innovation Introduces the Art of Smart Luxury
We collaborated with Volkswagen Canada to launch the Arteon by fusing art, travel, food and fashion
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Playbook Hub Canada
Strategic Objectives set the stage for the North American launch of Playbook Hub, Canada’s first online talent booking platform
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SpongeTowels Spring Cleans Toronto
How do you make national news for paper towels? That was the challenge we faced with SpongeTowels in Spring 2018. Our solution was to take the brand’s larger-than-life, attention-absorbing Sponge Pocket mascots to the streets of Toronto with ambush activations.
(Durex™)RED #HaveSexSaveLives
To support this important cause, Durex Canada partnered with (RED) to launch their own (Durex™)RED limited-time product, an international fund – and awareness-raiser, encouraging Canadians to join the fight against HIV/AIDS in Africa and #HaveSexSaveLives.
PR Innovation Introduces the Art of Smart Luxury
We collaborated with Volkswagen Canada to launch the Arteon by fusing art, travel, food and fashion
Playbook Hub Canada
Strategic Objectives set the stage for the North American launch of Playbook Hub, Canada’s first online talent booking platform
SpongeTowels Spring Cleans Toronto
How do you make national news for paper towels? That was the challenge we faced with SpongeTowels in Spring 2018. Our solution was to take the brand’s larger-than-life, attention-absorbing Sponge Pocket mascots to the streets of Toronto with ambush activations.
PRaise
We build trusting, meaningful, long-lasting client partnerships through collaboration and shared vision.
Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.
Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”
Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.”
Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”
We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.
Cheers to you and all your team from duBreton!”
In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
All in all, perhaps the best PR firm that you could choose.”
It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”