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dynamic

fearless

engaging

innovative

passionate

We craft

campaigns

Strategic Objectives is Canada's most award-winning public relations agency, but let's lose the labels. We tell your stories in a way that grabs attention, changes minds and drives sales.

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We Make News.

Innovative strategies built to engage your target audience. The result? Positive awareness, increased brand loyalty, reputation, sales and business success.

Our Work Speaks for Itself

We launch products, enliven established brands, and make news with the industry’s most creative and effective campaigns.

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    White Cashmere Collection: Fashion Meets Compassion

    How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!

    View details
  • A&W BTBMS_Christine Sinclair Toronto Event.jpg

    A&W: Burgers to Beat MS

    A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.

    View details
  • E_COY_German_Cover_48374_11aw_SMALL.JPG
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    Benjamin Moore: Colour of the Year is Hot!

    To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

    View details
  • Amope SS2_1204.jpg

    Amopé: Love Your Feet. Love Yourself

    Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.

    View details
PIM_6173.jpg
Iconic

White Cashmere Collection: Fashion Meets Compassion

How do you keep Cashmere’s annual CSR program fresh for more than 15 years? Be original, creative and caring, that’s how!

View details
A&W BTBMS_Christine Sinclair Toronto Event.jpg

A&W: Burgers to Beat MS

A high-profile ambassador and dynamic experiential activation gave this tried-and-true CSR campaign new life.

View details
E_COY_German_Cover_48374_11aw_SMALL.JPG
Iconic

Benjamin Moore: Colour of the Year is Hot!

To celebrate Benjamin Moore's Colour of the Year, we host an exclusive annual presentation and celebration​ which is one of the Canadian design community’s biggest events of the year.

View details
Amope SS2_1204.jpg

Amopé: Love Your Feet. Love Yourself

Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.

View details

Featured clients

We share a common vision with our clients: to bravely push past the ordinary to take brands to the next level.

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BIC_Stationary.png
Cashmere.png
duBreton.png
Durex.png
Hanstone.png
KIA.png
Lise_Watier.png
EDC.png
Green&Blacks.png
Hankook.png
Marcelle.png
Saputo.png
Sponge_Towels.png
Volkswagen.png
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PRaise

We build trusting, meaningful, long-lasting client partnerships through collaboration and shared vision.

  • Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.

    Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”

  • Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

  • We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.

    Cheers to you and all your team from duBreton!”

  • In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
     
    All in all, perhaps the best PR firm that you could choose.”

  • It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”

Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results.

Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business.”

Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.”

We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor.

Cheers to you and all your team from duBreton!”

In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging.
 
All in all, perhaps the best PR firm that you could choose.”

It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.”

We’re great listeners

Let's talk about your goals, your consumers, and how we'll connect the two.