Skip to content

About Us

Here's our story

We Make News!

Strategic Objectives is Canada’s most award-winning PR agency and a recognized leader in marketing and social public relations. 

Headquartered in Toronto with a dedicated Quebec team and associates across Canada, we know that PR has the power to build, maintain and protect brands. Our brand builders strongly believe that every organization benefits from a healthy relationship with the media and influencers. Our mission is to make news, launch products, connect people, set trends, support causes, create effective social media strategies and stage memorable events.

Strategic Objectives’ high-performance team is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations for Outstanding Achievement in Public Relations and to be named IABC Toronto PR Agency of the Year 2015, 2014, 2012, 2011, and 2009.

We welcome new clients to join our roster. We have extensive experience in every sector and industry in Canada. We develop multi-channel, 360ĚŠ marketing programs and are experts at fusing public relations with social media engagement, which we describe as Social PR.  

SO. Meet the team that makes it all happen: 

Adriana Headshot

Adriana Lurz / Vice President

Michael  Headshot

Michael Shipticki / Vice President

Victor  Headshot

Victor Anastacio / CFO

Rebecca Headshot

Rebecca Crittenden / Account Director

Patti Diamond Headshot

Patti Diamond / Account Director

Vanessa Headshot

Vanessa Powell / Account Manager

Taylor  Headshot

Taylor Mason / Account Manager

Sarah Headshot

Sarah Leone / Account Manager

Shane Headshot

Shane McKenna / Account Manager