We Make News!
Strategic Objectives is Canada’s most award-winning PR agency and a recognized leader in marketing and social public relations.
Headquartered in Toronto with a dedicated Quebec team and associates across Canada, we know that PR has the power to build, maintain and protect brands. Our brand builders strongly believe that every organization benefits from a healthy relationship with the media and influencers. Our mission is to make news, launch products, connect people, set trends, support causes, create effective social media strategies and stage memorable events.
Strategic Objectives’ high-performance team is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations for Outstanding Achievement in Public Relations and to be named IABC Toronto PR Agency of the Year 2017, 2015, 2014, 2012, 2011, and 2009.
We welcome new clients to join our roster. We have extensive experience in every sector and industry in Canada. We develop multi-channel, 360̊ marketing programs and are experts at fusing public relations with social media engagement, which we describe as Social PR.
SO. Meet the team that makes it all happen:
Adriana Lurz / Vice President
Michael Shipticki / Vice President
Victor Anastacio / CFO
Rebecca Crittenden / Account Director
Patti Diamond / Account Director
Sarah Leone / Account Director
Vanessa Powell / Account Manager
Taylor Mason / Account Manager
Shane McKenna / Account Manager