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Strategic Objectives Named PR Agency of the Year

Strategic Objectives Named PR Agency of the Year 
WINS Record Number IABC/Toronto OVATION Awards

Toronto-based agency honoured with 20 Top Awards for PR Excellence.
Fourteen IABC/Toronto OVATION Awards. Five CPRS ACE Awards and an IABC Gold Quill Award.

Strategic Objectives celebrates a record-breaking, award-winning year.

 

WOW, what a year! Strategic Objectives, Canada’s most award-winning PR agency, was named PR Agency of the Year 2017 at the IABC/Toronto (International Association of Business Communicators) OVATION Awards Gala, Tuesday, May 30 in Toronto. 

This is the sixth time in nine years the mid-sized agency has achieved this awesome distinction.  The team won the most awards, 14, for its client campaigns, at the annual IABC competition honouring creativity and excellence in public relations. The tally includes eight Awards of Excellence and six Awards of Merit in categories ranging from Marketing Communications to Social Responsibility, Brand Communication, Media Relations, and Special Events.  This awards season, Strategic Objectives was also recognized with five CPRS ACE Awards and an IABC Gold Quill Award of Excellence.

“We are proud and honoured to be named IABC/Toronto Agency of the Year. It’s hard-earned recognition for our breakthrough work and the meaningful business results we achieve for our clients,” says Deborah Weinstein, president and co-founder, Strategic Objectives. “Our multi-faceted, integrated strategies are conceived to build, maintain and protect brands and these awards, which evaluate both our work and our proven results, are so valued  because they’re judged by our industry peers.”

“Our specialty is pushing beyond the predictable to develop highly effective and memorable marketing, social media, digital and influencer programs that prove the disruptive power of PR to build brand momentum, engage consumers and achieve brand objectives,” adds Judy Lewis, Strategic Objectives co-founder and executive vice president. “We are grateful to our clients for giving us the opportunity to apply our strategic thinking and ‘what-if’ creativity to their business.”

Strategic Objectives award-winning campaigns include:

 

Debbie Travis Home Collection Launch at Sears Canada
IABC/Toronto OVATION Award of Excellence, Media Relations
(inclusive of Influencer and Blogger Relations)
CPRS ACE Gold Award, New Product Launch Campaign of the Year
CPRS ACE Silver Award, Best Use of Media Relations

The Brand Reinvention of Sears Canada
IABC/Toronto OVATION Award of Excellence, Brand Communication
CPRS ACE Gold Award, Brand Development Campaign of the Year

The Launch of New Sears Canada
IABC/Toronto OVATION Award of Excellence, Marketing Communication
CPRS ACE Silver Award, Marketing Communications Campaign of the Year

Back to School with Sears Canada
IABC/Toronto OVATION Award of Merit, Marketing Communications
IABC/Toronto OVATION Award of Merit, Special Events
​CPRS ACE Gold Award, Marketing Communications Campaign of the Year

The 2016 White Cashmere Collection
IABC Gold Quill Award of Excellence, Invitation
IABC/Toronto OVATION Award of Excellence, Photography
IABC/Toronto OVATION Award of Merit, Invitation

Second Cup Coffee Co. “Welcome to Canada” Skating Party
IABC/Toronto OVATION Award of Excellence, Media Relations
(inclusive of Influencer and Blogger Relations)

Kellogg Canada Breakfast for Better Days 2016
IABC/Toronto OVATION Award of Excellence, Media Relations
(inclusive of Influencer and Blogger Relations)

Amopé Pedi Party Media Tour with Coco Rocha
IABC/Toronto OVATION Award of Excellence, Media Relations
(inclusive of Influencer and Blogger Relations)

Green & Black’s Celebrates Valentine’s Day
IABC/Toronto OVATION Award of Excellence, Media Relations
(inclusive of Influencer and Blogger Relations)

Girl Guides of Canada – Mighty Minds
IABC/Toronto OVATION Award of Merit, Media Relations
(inclusive of Influencer and Blogger Relations)
IABC/Toronto OVATION Award of Merit, Social Responsibility

A&W Introduces French’s Ketchup to its Restaurants
IABC/Toronto OVATION Award of Merit, Media Relations
(inclusive of Influencer and Blogger Relations)

Please click here to read more about the stories behind our awards!

SO. Here’s Our Story

Headquartered in Toronto, Ontario, Strategic Objectives is recognized as one of Canada’s most creative, innovative, passionate and successful agencies. It is Canada's most award-winning PR firm, and named IABC/Toronto PR Agency of the Year 2017, 2015, 2014, 2012, 2011, and 2009.  Strategic Objectives is a leader in creating integrated and results-oriented PR, social media, digital, experiential and influencer marketing strategies that achieve outstanding measurable results. Experts in social responsibility and cause-related marketing,  we are the only Canadian communications company to  receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Strategic Objectives is also the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Canada is our space. Our national, bilingual agency includes an all-star team of more than 40 top PR pros, strategists, storytellers, content creators, trend-spotters, trend-setters, designers, social media experts, video and graphic artists, digital developers, and pop-culture junkies obsessed with providing outstanding client service and doing it differently to deliver impactful, measurable results.  SO. please visit at www.strategicobjectives.com and follow us on Instagram and Twitter @SO_pr

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