For Immediate Release
**MEDIA ALERT**
Transat Celebrates 25 Years of Memorable Vacations
25 Canadians will enjoy a memorable vacation for only $25 in 2012!
TORONTO, ON – January 5 – In 2012, Transat – the leader in Canada’s holiday travel industry – is celebrating its 25th Anniversary with a silver lining, giving travelers a reason to celebrate!
To kick-off the New Year, Transat Holidays is unveiling exciting promotions that salute the number 25! Canadians who book their vacation from January 6 – 31, 2012 will automatically have the chance to pay only $25 for their booked vacation! Every day during this time period, the company will randomly draw one reservation booked that day. The promotion applies to new bookings of roundtrip flights, packages, cruises or tours to Sun destinations or Europe for travel between January 9 – October 31, 2012*. The company will also feature other incredible offers at great prices for vacation destinations booked from January 6 – 31, 2012.
“Transat is celebrating its 25th Anniversary with its customers by offering exciting promotions and lower fares in 2012 and we couldn’t think of a better way to surprise and delight out customers than with a chance to vacation for only $25!” says Joseph Adamo, National Vice President of Marketing, Transat Holidays. “Holidays are essential and our team of vacation experts is committed to providing the kind of attention to detail that makes every vacation exceptional.”
About Transat
Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, destination services and distribution. (TSX: TRZ.B, TRZ.A)
About Transat Holidays
Year-round, Transat Holidays provides its customers across Canada with a full range of holiday products. It offers sun vacations, with a choice of more than 140 hotels, mainly in the Caribbean, Mexico and Florida, along with an impressive array of flights, packages and tours to some 30 European destinations. Transat Holidays also offers more than 100 cruises all around the world.
-30-
Source: Transat Holidays
Information: Ive Balins or Adriana Lurz
Tel: (416) 366-7735
Email: ibalins@strategicobjectives.com
* Transat Holidays will deduct $25 from the booking and reimburse up to a maximum of $4,000. Travelers are automatically eligible when they book their vacation from January 6 – 31, 2012 for travel between January 9 – October 31, 2012.