For Immediate Release
July 28, 2011
Blue Jays Home Run King, Jose Bautista, to Give Canadians a “Boost” – First-ever Canadian Endorsement with Booster Juice to Encourage Canadians to Live Active and Live Healthy
Booster Juice, Canada’s premium juice and smoothie bar, and Jose Bautista are teaming up for the home run leader’s first-ever Canadian endorsement partnership. He’ll be stepping up to bat to help Canadians make healthy lifestyle choices as the new Booster Juice ambassador starting this August.
“I’m very happy to work with the amazing team at Booster Juice,” says Jose. “I can’t wait to help inspire Canadians to live an active and healthy lifestyle – something that Booster Juice tries to promote every day. Booster Juice helps me stay energized throughout the baseball season, and I am really looking forward to educating Canadians about the positive choices they can make to lead a healthy life.”
Over the next year Jose will be the face of Booster Juice throughout Canada and other international markets through a highly integrated marketing communications program. The company is developing 15 and 30 second TV commercials featuring Jose that will also run in stores equipped with video; a national outdoor campaign will launch in August; significant POP in-store collateral will be created including life-sized Bautista cut-outs which will appear in all 265 Booster Juice stores across Canada; as well as various personal appearances by Jose; and charitable donations throughout the year.
A Winning Team
“We couldn’t be more thrilled to have drafted Jose to our great team,” says Dale Wishewan, Booster Juice President and CEO. “As a high-achiever who clearly leads a healthy lifestyle and is also active in the community, Jose Bautista is the perfect embodiment of our brand. This partnership is definitely a home run as we continue our quest to offer Canadians great food choices.”
“I chose Booster Juice as my first endorsement partner because of what they stand for,” adds Jose. “They are committed to helping Canadians live well with a focus on fun, fitness and great tasting, healthy products. I’m proud to wear the Booster Juice Jersey!”
Being a professional baseball player requires stamina, strength, agility and energy to withstand the gruelling 162 game season. They need to fuel themselves with super foods to stay on top of their game and recover from countless swings, whipping baseballs, bone rattling dives and daring sprints to home plate. And, everyday life is just as much of a grind! The natural and healthy ingredients used in Booster Juice beverages are the upper deck of super foods that provide vitamins and nutrients unmatched by any other brand.
Booster Juice – Perfect for Today’s Active Lifestyles
“Booster Juice’s product is a definite winner, especially these days when people are so health conscious,” says Dale. “Staying fuelled is key to keeping fit and focused, and we’re proud to play a part in an overall balanced lifestyle.”
Booster Juice is dedicated to providing a premium, healthy juice and smoothie experience. The stores and products are energetic, fun, natural and downright addictive – perfect for today’s active lifestyles.
Super foods are one of Booster Juice’s most successful product lines that include the Açai Brazilian Power Berry and Matcha Green Tea available in smoothies or as energizing shots. There’s also ten herbal supplements or ‘boosters’ available to customize your smoothie depending on what type of boost you’re looking for.
Booster Juice and Bautista Booming!
Both Jose and Booster Juice have enjoyed great success in recent years. In 2010, Jose set a Blue Jays single-season team record hitting 54 home runs; was the American league and Major League home run champion; and set the all-time MLB record for the most all-star votes ever received by a single player with 7,454,753 this past year.
Founded in 1999 in Sherwood Park, Alberta, Booster Juice has grown to 265 locations in Canada, five in the United States, five in Mexico, two in Saudi Arabia, 19 in India and two in the Netherlands. Further global expansion is planned for 2011 and 2012.
Booster Juice President and CEO Dale Wishewan has racked up almost as many honours as Jose, earning Canada’s prestigious Top 40 Under 40 ranking for his work in five key criteria including vision and leadership, innovation and achievement, community involvement, and strategy for growth; Ernst and Young’s Entrepreneur of the Year; and Food Service and Hospitality Entrepreneur of the Year.
About Booster Juice
Booster Juice, a pioneer in the Canadian juice and smoothie bar industry, provides customers with a great tasting, healthy alternative to fast food. Convenient and nutritious, their addictive smoothies are made with 100 percent pure juices, real fruit, sorbet, and non-fat, fresh made yogurt, along with scientifically advanced herbal additives. With nearly 70 percent of the Canadian market, Booster Juice is one of the most successful franchises in Canada.
For more information on Booster Juice, please visit www.boosterjuice.com; check them out on Facebook at www.facebook.com/boosterjuice; or follow them on Twitter @boosterjuice.
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For more information, please contact:
Strategic Objectives
416-366-7735