|
TETLEY, CANADA’S TEA LEADER INTRODUCES NEW TETLEY PERK – A GREAT NEW WAY TO START YOUR DAY
|
|
Canada’s first and only Tea with the caffeine of coffee, steeped in the goodness of tea!
|
| As the cold weather sets in, the mornings may be getting darker, but Tetley gives Canadians an all new way to rise and shine with Tetley Perk. Starting in November, as the kettle whistle blows, Canadians will be the first in the world to wake-up to the only tea in Canada that contains the same amount of caffeine as coffee. Steeped in Tetley’s 170 year old tea-making tradition, Tetley Perk quenches Canadian tea lovers’ thirst for a delicious cup of orange pekoe tea that tastes just like their beloved Tetley orange pekoe but has all the perk power of a coffee!
|
 “Tetley is as committed to innovation as it is to producing the finest quality teas,” says Kathy Grant-Munoz, Senior VP- Marketing and Sales “We know that our consumers love to enjoy a delicious cup of Tetley tea throughout the day and that they appreciate all the health benefits tea has to offer. Our research shows that many Canadians also like the caffeine they get from coffee and now they can get both with our new Tetley Perk. It’s an innovation sparked by a consumer need and for the moment – it’s only available here in Canada.” |
| Putting the Perk into Tetley Perk |
| Tetley Perk’s tasty Orange Pekoe blend is enhanced with naturally sourced caffeine extract. The total amount of caffeine in each 175 ml cup is 100 mg – the same as a cu p of coffee. This compares to the original Tetley Orange Pekoe that contains a modest 34 mg of caffeine. If you enjoy a Tetley Perk at breakfast, you could easily consume an additional eight cups of original Tetley Orange Pekoe and still stay under Health Canada’s recommended daily intake of caffeine, which is 400 mg of caffeine a day. |
| “Tea is the most consumed beverage in the world after water,” says Kathy. “It’s hugely popular and experts agreed that it has many benefits such as containing healthy antioxidants and being great for hydration. Tetley Perk offers the best of both worlds – all the benefits of tea with a greater caffeine boost when you need it. Tea has been consumed for centuries and as far as we know this is the first time it’s been perked-up!” |
Coming in November to a Grocer Near You Tetley Perk is packed in a 72 count box ($4.99) and will reach full distribution from coast-to-coast in November – just when Canadians need it most! |
| Tetley: Canada’s Tea Leader Naturally!
Tetley, Canada’s best selling tea, offers more than 50 different flavours and formats, including: new Tetley Perk as well a wide variety of pure and natural green teas, herbal teas, specialty flavoured black teas, red teas as well as their original orange pekoe tea. For more information on Tetley please find us on facebook at Tetley.canada or visit our website at www.tetley.ca -30-
|
For further information:
Please contact Shelley Owen – sowen@strategicobjectives.com – 416-366-7735