It takes years for a brand to build a positive, trusted reputation, and only seconds for it to be destroyed.
Strategic Objectives’ PR planning integrates brand protection and issues management to minimize the adverse impact of events on a brand or organization. With extensive experience managing issues for many of Canada's and the world’s leading brands, our team of experts anticipate emerging problems through constant mainstream, digital and social media scanning and stakeholder engagement. Our proactive approach helps the brands we represent take control of the narrative, get back on message and minimize the short and long-term business impact.
Of course, there may be issues, situations and circumstances that are beyond a brand's control. Whether it’s a natural disaster, pandemic, tension among stakeholders, regulatory changes or labour disputes, Strategic Objectives communication experts have the skills, expertise and experience to manage and protect your brand in good times and bad.