Strategic Objectives was proud to put its PR power to work for long-standing client Koodo, and make big news for their fight against hunger in Canada. Last Fall, Koodo sold adorable four-inch figurines featuring Koodo’s star spokescharacter, El Tabador online at www.koodomobile.com/minimuchacho and at Koodo Shops all across Canada for just $8.00 with net proceeds going to Food Banks Canada. Canadians jumped at the chance to get in the ring and help El Tabador put hunger issues down for the count. We're thrilled to announce this simple yet significant program was a massive success, raising $75,000 for Food Banks Canada! Congratulations to all the El Tabador fans for getting involved and making a difference for the 900,000 Canadians assisted by a food bank each month. For more information please click here.

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Double Down: Can you Take it Down? In one of the most buzzed about new menu launches of the year, Strategic Objectives proudly joined with our client KFC Canada to celebrate the Canadian launch of the famed bun-less sandwich – the KFC Double Down. facebook.com/KFCCanada

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Our Strategic Objectives team invites you to Vote Couture for the Cure. Visit our White Cashmere Collection Facebook page and vote for your favourite design. Cashmere will donate $1 for every vote to breast cancer research. Learn more here.

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Fashion lovers of Canada have spoken Famed Toronto wedding gown designer, Ines Di Santo, famous for wardrobing ET Canada’s Cheryl Hickey and Toronto socialite Suzanne Rogers for their big day, is the winner of Vote Couture for the Cure™, Cashmere Bathroom Tissue’s unique, online fundraising program for the Canadian Breast Cancer Foundation. To learn more please click here.

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Strategic Objectives PR Pros have a passion for fashion with compassion. Watch our acclaimed White Cashmere BT Couture Collection Fashion Show, winner of the IPRA Golden World Award for Best Media Relations and the Canadian Marketing Association Award for Best Public Relations Program.

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Strategic Objectives teamed up with Jill and Jewels Elmore, Jennifer Aniston’s personal chefs, to share their tasty culinary secrets with Canadians. Jill and Jewels created delicious, fibre-full dishes with their secret ingredient – Kellogg’s All-Bran. Lovely salmon cakes; satisfying crispy-coated stuffed chicken and yummy fruit crumble dazzled taste buds from coast to coast. Perfect for fibre-deficient Canadians – which account for at least 90 per cent of us!

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Strategic Objectives and Canada's favourite bachelorette Jillian Harris encouraged Canadians to reinvigorate their salads with fresh PR. Jillian helped launch restaurant-inspired Kraft's Sizzling Salads. See Jillian sizzlin' in the kitchen and learn more about ways to dress up your salad here.

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Strategic Objectives PR pros helped celebrate the Canadian launch of Fair Trade Certified Cadbury Dairy Milk with a coast-to-coast awareness building campaign. We teamed up with James Anane Mensah, a cocoa farmer from Ghana who supplies Cadbury with Fair Trade cocoa, and travelled across Canada enlisting support for Fair Trade. James shared his heartwarming stories about the positive impact Fair Trade is having on his life and his community, with the media and the public. Thousands of Canadians pledged their support by signing the Fair Trade Banner. It's amazing how a small indulgence in Canada can make a big difference in lives half-way around the world!

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