Public relations pros at Strategic Objectives won a ridiculously long list of awards for our PR program to help launch Stride gum. An IABC Gold Quill Award of Excellence winner and named Best of the Best by Communications World Magazine, this wild PR program featured ping pong games from coast-to-coast!

Strategic Objectives PR pros are thrilled to share news that Meaghan Waller, winner of Canada's Next Top Model, has signed on as the face of the seventh annual White Cashmere Collection 2010.  The collection, all crafted in pure, soft and luxurious Cashmere bathroom tissue, stars 15 top Canadian designers and their couture vision of a future without breast cancer.  It's won numerous top awards for photography since its debut in 2004.

To learn more about Meaghan Waller and the WCC photo shoot, please click here

Strategic Objectives and Canada's favourite bachelorette Jillian Harris encouraged Canadians to reinvigorate their salads with fresh PR.  Jillian helped launch restaurant-inspired Kraft's Sizzling Salads. See Jillian sizzlin' in the kitchen and learn more about ways to dress up your salad here.  

How sweet is it!  Strategic Objectives celebrated Spring with the launch of The Body Shop's new Sweet Lemon Bath & Body range - a bright new line-up of fresh, citrus-scented products.

Strategic Objectives PR pros helped Kruger launch EnviroCare, Canada's first complete family of premium-quality recycled paper products for the home. The new EnviroCare family offers 100% recycled Cashmere and Purex Bathroom Tissue, SpongeTowels and Scotties that have no compromise on softness or feel, and bear the EcoLogo symbol for easy identification as a sustainable choice.

For more info click here.

Strategic Objectives PR specialists spotlight holiday’s top gifting ideas – like the Tassimo single cup coffee brewer – at our annual Christmas in July™ Media Showcase in Toronto and Montreal.

Strategic Objectives took to the streets with The Geek, Koodo Mobile’s tasty, faux gingerbread holiday mascot. Our PR message? Enjoy a ‘tab-ulous taste of the good life’… delicious savings on talk and text, just in time for holiday gift-giving.

Strategic Objectives PR pros are hard at work creating the 7th Annual White Cashmere Collection 2010, which is set to debut on the Toronto runway on Wednesday, September 22 at the Art Gallery of Ontario.  Produced for Cashmere Bathroom Tissue, Canada's best-selling brand, the collection stars 15 established and emerging Canadian designers, including Toronto's Zoran Dobric, whose sketch is pictured here.  A fund- and awareness-raiser for the Canadian Breast Cancer Foundation, the collection is crafted in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue.

To learn more about our star-studded line-up, please click here.

Cadbury celebrates the 35^th Anniversary of the infamous, gooey Creme Egg in Canada with the biggest de-goo ever seen in the country! MTV Live VJ Sheena Snively released the goo with one giant sumo smash!  Check out our cool video!

Diamond or square? Our SO public relations team helped stir up national debate with high profile PR support for Post’s celebrated Diamond Shreddies campaign.

Strategic Objectives is on a roll, PRing our 7th Annual White Cashmere Collection 2010.  Crafted in 100 per cent pure, soft and luxurious Cashmere Bathroom Tissue, Canada's best-selling brand, and starring 15 leading Canadian fashion designers, the collection will hit the runway in Toronto this September. Please click here for more info http://bit.ly/dzDRed.

Using social media to help celebrate the art of the wing, Strategic Objectives teamed up with Pizza Hut on a spirited and successful ‘Wingman’ public relations launch to support the introduction of new, Wingstreet wings.

The Cadbury Bicycle Factory PR program has won a 2010 Canadian Public Relations Society ACE Award and a 2010 IABC Ovation Award of Excellence.  The PR program helped propel Canadians‘ participation in Cadbury's innovative promotion which delivered 5,000 bicycles to help communities in Ghana.

The media relations program featured a launch event at The Spoke Club in Toronto and coast-to-coast media and blogger relations.  We arranged for Canadian Living Magazine writer, Kathryn Dorrell to be in Ghana when the bikes were delivered.  Watch for her heartfelt feature story in the May issue of the magazine and check out her story on fair trade chocolate. 

"A single bike can carry up to five times the weight, go four times as fast and travel four times as far as a person walking and it can change a person's life and a community's future."

- Michael Linke, Founder, Bicycling Empowerment Network

Strategic Objectives PR team skillfully blended speed, style and CSR to raise positive awareness for Johnnie Walker’s sponsorship of the McLaren Mercedes Formula 1 race team at the Montreal Grand Prix. NHL superstar Vincent Lecavalier even signed our petition to support the safe and responsible use of alcohol! Winner: IABC Ovation Award of Excellence and CPRS Ace Award for Media Relations in 2009; and the IABC Ovation Award of Excellence in Marketing Communications, 2007.

The Emperor 1510 – a redonkulous gaming chair – stops by a Taco Bell drive-thru. Strategic Objectives helped Taco Bell spread news about its Fill Up on Game Gear Tour and promotion.

Strategic Objectives staged a spectacular fashion show with a major twist … all designs were made with real chocolate!! Multi-award-winning PR in action! Sweet!

Family togetherness is on the menu when thousands of Canadians participate in M&M Meat Shop’s annual, acclaimed Family Dinner Night social media and PR events. This innovative PR program has been recognized world-wide.

Community investment and PR experts at Strategic Objectives helped Maxwell House Brew Some Good with random acts of kindness, celebrity buskers (that’s Chantal Kreviazuk) and free transit stunts… all in support of Habitat for Humanity.

Health and wellness PR experts at Strategic Objectives add excitement and flair to Canada’s favourite salad toppers: Renées Wellness Dressings.

Strategic Objectives PR helped Pfizer create and share a little e-book about big dreams. Support our Paralympic athletes and check it out at morethanmedication.ca

The Body Shop and international celebrity make-up artist – Chase Aston – rely on our award-winning Strategic Objectives PR team to create a beautiful palette of public relations that drives brand equity, store traffic and sales in Canada. Our client for 25 years!

Twisted PR at its best! The legendary Rubik’s Cube tapped Strategic Objectives to PR its first World Championship event in 25 years in Toronto.

Event specialists at Strategic Objectives helped the Ministry of Health and Long-Term Care celebrate Ontario’s best innovations of the year at the Metro Toronto Convention Centre.

Think pink! SO helped Cashmere Bathroom Tissue take centre stage in The Bay’s Montreal and Toronto flagship store windows, for the entire month of October 2008 and 2009. Winner IABC Gold Quill 2009 and many more.

Winner of the Canadian Living Best New Product Award 2010, our Strategic Objectives wellness PR experts were thrilled to launch one hundred per cent pure and natural antioxidant-rich Tetley Red tea.

At SO, we know social media is a powerful agent for change. Strategic Objectives helped our client Pfizer Canada raise money for a Canadian children’s charity through innovative PR support.

Do you know the secret? The Caramilk secret? Strategic Objectives series of digital PR and social media stunts were recognized as a Marketing Magazine Editor’s Pick.

Yummy mummies everywhere took note when Strategic Objectives helped Reitman’s publicize its real fashions for real women.

Orange was the colour of the season when Strategic Objectives PR took Orangina to Toronto Fashion Week.

Do you know the signs of a gambling problem? Public relations experts at Strategic Objectives help Ontario’s Responsible Gambling Council raise awareness about the risks of gambling through community-based events and campaigns.

SO PR signed Canadian supermodel Monika Schnarre to promote the re-launch of Sea Queen swimwear and won a 2009 CPRS ACE Award.

Retail PR specialists at Strategic Objectives launched Build-A-Bear Workshop into Canada in 2003 and have helped the beloved brand make paw-some, positive news ever since!

Proactive PR was the secret to our launch of Kraft Liv-Active probiotic cheddar.

Strategic Objectives has helped VIAGRA score positive PR in Canada for more than a decade. Visit www.viagra.ca.

Strategic Objectives PR fashionistas helped make denim retailer Bluenotes a destination for Canadians searching for the perfect pair of jeans.

Our SO team is famous for pushing the boundaries of public relations as we proved with our innovative program to ban stretch marks with BioOil in Canada.

Strategic Objectives cleaned-up with positive PR headlines when we promoted Clorox’s line of green cleaning products.

Always ready to rock, Strategic Objectives channelled Smirnoff’s cult following in Canada’s clubs with a first-of-its-kind online search for Canada’s Hottest DJ, all driven by innovative PR and social media programming.

Yippee! It’s Chocolate Day! Strategic Objectives public relations teams conducted innovative PR sampling to celebrate 100 years of chocolate-making in Toronto.

Strategic Objectives earned honours around the world for our quirky, out-of-the-box Join the Guinness Party of Canada! Make St. Patrick’s Day a National Holiday campaign, including an IPRA Golden World Award for Best Integrated Program and Most Creative Program.

Strategic Objectives helped LG launch and accelerate its brand awareness in Canada through a 5-year wave of stellar PR.

Always on the cutting edge of style and design, our Strategic Objectives team was thrilled to partner with Scotties, Canada’s best-selling premium facial tissue, to PR the winner of the brand’s first-ever Design Challenge. Five-year-old Lily Campbell of Charlottetown, PEI, seen here with her Mom, shows off her design, now in homes across the country.

Our Strategic Objectives team created the SpongeTowels Germologist, starring research scientist Dr. George Szatmari, Professor of Microbiology and Immunology at the Université de Montréal, for the PR launch of SpongeTowels in Canada. Our mission was to spread news that paper towels are the cleanest, safest, most effective way to suck-up dangerous bacteria and germs. Did you know the average Canadian kitchen sink is 6,000 times dirtier than the average home toilet?

Our Strategic Objectives PR team congratulates Canada’s Koodo Mobile for tagging wrestling legend Bret “The Hit Man” Hart to tell the story of El Tabador – an animated character designed to get Canadians ‘in the ring’ with an exciting, new, interactive YouTube VIDEO.  Put your wrestling skills to the test, click here http://bit.ly/czKWdH.

Bye bye 'yo-yo' dieting! Strategic Objectives PR was delighted to introduce Canada to Mirafit - the hottest, breakthrough innovation in weight maintenance.  A solution for Canadians struggling with their diet program, Mirafit contains FBCx, a soluble dietary fibre that prevents the body from absorbing fat.  Mirafit, a natural health product invented by renowned Canadian clinical chemist, Dr. Joe Artiss and Dr. Cathy Jen, both of Wayne State University, is also sold in the US, Asia and the Middle East. 

Dr. Jen is seen with OMNI TV. 

For more info please click here.

Our Strategic Objectives PR team was thrilled to escort Hollywood make-up artist, Lise Kuhr, on a three-city Media Tour of Toronto, Calgary and Vancouver to reveal her Beauty First Aid Kit from the Film Set.

Hot off the set of Twilight: Eclipse, which is set for launch this summer, Lise was delighted to spotlight Bio-Oil, Canada's best-selling skin-care product, as the perfect solve for uneven skin tone and scars; and an essential component in your everyday beauty routine.

Lise is seen here on set at Canada AM with anchor, Bev Thomson, right.

For Lise's Tinseltown Skin tips, click here.