Our Approach
Leverage the power of established trust and influence
Critical conversation is happening online at an unprecedented rate. Consumers are looking for a voice to trust. Many find this in the form of powerful influencers. Consumers trust the opinions and recommendations of influencers, transforming a brand endorsement into positive perception, credibility and sales.
When we bring influencer marketing into your Social PR mix, we do it with an understanding of your objectives, goals and demographics to craft the right approach for your needs.
We carefully cast the right influencers to ensure a meaningful and authentic relationship for both the influencer and the brand. Then we arm our influencers with carefully crafted messages and guidelines to guarantee engaging content, and conversation with their loyal audiences.
We track our influencer programs closely, with clearly outlined key performance indicators to determine and track success. Every decision we make throughout the course of our influencer programs is aimed at moving the needle.
Influencer Research and Casting
Leveraging our connections across multiple sectors, we help you partner with influencers that have sway in your target markets and enjoy real, meaningful relationships with their followings.
Brand Ambassador Guidelines
We create strategic guidelines and briefing documents so influencers can accurately represent your brand, without losing the authentic voice their followers love and trust.
Relationship Contracts and Management
Let us handle the details. We negotiate and create rock-solid contracts with influencers so your brand is always protected and results are achieved.
Content Amplification Strategy
We will help you leverage new influencer relationships and assets by suggesting and executing smart strategies and techniques to ensure maximum exposure.
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Building Lifestyle Media Relationships for Kia with The Power to Surprise
Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows
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Amopé: Love Your Feet. Love Yourself
Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.
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Lise Watier: Teint Velours and Beauty Diversity
To launch Lise Watier's new line of foundations for every skin tone, we engaged.a diverse team of Influencers.
Building Lifestyle Media Relationships for Kia with The Power to Surprise
Here's how we partnered with Kia Canada to stage unique and exclusive media previews prior to the Canadian Auto Shows
Amopé: Love Your Feet. Love Yourself
Our multi-faceted campaign inspired Canadian women to love their feet during the crucial summer sales season.
Lise Watier: Teint Velours and Beauty Diversity
To launch Lise Watier's new line of foundations for every skin tone, we engaged.a diverse team of Influencers.