Celebrate a Summer’s Afternoon (in the spring!) with
Somersby Apple Cider now Available at the LCBO

Stay Open-Minded with Carlsberg Canada’s new apple cider

Toronto, ON – April showers bring May cider – isn’t that how it goes? Somersby Apple Cider – the refreshing, easy-to-drink cider much-loved in Europe – is now available in 500mL cans in Ontario at the LCBO. This refreshing summer beverage – the perfect alternative to beer or wine – is made from real fermented apple juice and has a uniquely juicy flavour.

“Canadians are open-minded people – especially when it comes to drinks and cocktails – and Somersby Apple Cider, a refreshingly unusual, easy-to-drink cider, allows them to explore and satisfy their beverage curiosity,” says Nick Relph, Marketing Director Carlsberg Canada. “This is the perfect summer beverage that appeals to beer connoisseurs and non-beer drinkers alike and provides a new option for entertaining not only in the summer but throughout the year.”

Cider is Trending Right Now
Apple cider has been brewed and enjoyed in Europe for centuries and is starting to make a splash in Canada as beer and wine drinkers are starting to experiment more and more. A recent Canadian report found that growth of the cider category in Canada increased 15.4% from 2009 to 2010. Cider is distinctive from both beer and wine because of its naturally fruity taste and Somersby Apple Cider is no exception. Containing 15 per cent real apple juice, its uniquely juicy apple taste is best served with a contemporary twist – over ice!

The best of both worlds, Somersby Apple Cider is the perfect alternative to beer and wine for those looking for new drinks to enjoy and new ways to entertain. A versatile cider, Somersby can be combined with different alcohols to create uniquely refreshing cocktails. Mix up an Apple Jack by adding some Jack Daniels or a White Summer by adding some Kronenbourg 1664 Blanc. These one-of-a-kind cocktails are not only delicious, but sure to impress at summer gatherings.

“Somersby pairs easily with different alcohols; it also pairs well with many summer foods – like roasted pork or grilled salmon – for the ultimate summer experience,” says Relph. “Tasting really is believing – grab a Somersby Apple Cider, some friends and head to the nearest backyard to enjoy your own Somersby summer afternoon!”

Somersby was first launched in Denmark and Norway in 2008 and is now sold in over 20 countries around the world.

Poised to take Ontario taste buds by storm, Somersby Apple Cider has developed a reputation for spreading joy and sunny togetherness wherever it is served. Real refreshment and its unique apple taste are sure to impress even the most discerning of beverage connoisseurs.

Somersby Apple Cider is now available in Ontario at the LCBO in 500mL single serve cans for $2.95.

About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 41,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectoliters of beer, which is about 34 billion bottles of beer.

www.carlsberggroup.com

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For more information please contact:

Strategic Objectives
Tel: 416-366-7735
Email: so@strategicobjectives.com

Canadian Customers Say Koodo Mobile is
Canada’s Best Wireless Company

Company earns top ranking in J.D. Power and Associates Canadian Customer Satisfaction Study

Toronto, ON – Koodo Mobile, Canada’s decidedly different, yet fair and simple wireless company, has once again received a top ranking from Canadian consumers. Responding to the J.D Power and Associates 2012 Canadian Wireless Total Ownership Experience StudyTM Canadian consumers rated Koodo higher than any other stand-alone cell phone carrier, which ranked exceptionally well in cost of service and offerings and promotions.

“At Koodo Mobile we never lose sight of our number one priority—providing great value to our customers while being a cell phone carrier consumers want to stay with,” says Kevin Banderk, Chief Koodo Officer. “Because consumers aren’t contractually obligated to stick with us, we are motivated to always strive to do better. We are so thrilled that Canadians see the value in choosing Koodo Mobile as their wireless provider; it fuels our fire to provide even more value in the years to come.”

The J.D. Power and Associates’ study examines consumers’ satisfaction with their mobile service, phone and retail experience and was based on a survey of 14,000 mobile phone users.  Koodo Mobile received a customer satisfaction score of 752 out of a possible 1,000 to take the top spot. Koodo has recently introduced a number of new offerings, re-affirming its commitment to be always first to introduce great services and innovation to its customers. These include Koodo giving long distance the boot with their new Canada-wide plans – no more long distance and roaming charges for calls to and from anywhere in Canada – and a growing range of leading-edge smartphones that keep Canadians current and connected.

About Koodo
Koodo Mobile is Canada’s smart and simple mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a fair and transparent approach to cellular service, including plans that are clear and easy to understand. Koodo also introduced the world to the revolutionary Tab^TM. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $150 of a phone’s price on their Tab. Ten per cent of each monthly bill is then credited to the Tab, and existing customers who have paid part or all of their Tab can use it towards a new Koodo phone.

Koodo continues to up the ante on smart mobility, and now offers Canadians flexible data from only $5 / month. With Koodo, customers are never locked in and won’t be penalized for changing or cancelling their data plan. And since Koodo doesn’t have zones, there are never data roaming charges within Canada. In another industry-leading move, Koodo has also recently given long distance the boot with their new Canada-wide plans. No more long and roaming charges for calls to and from anywhere in Canada.

Find more information about Koodo at www.koodomobile.com

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For more information or to schedule an interview please contact:

Strategic Objectives – so@strategicobjectives.com

416-366-7735

Pour diffusion immédiate
Mai 2012

Un p’tit don, une bonne bouffe et un appui à la recherche lors du
Barbecue de bienfaisance annuel, le samedi 12 mai 2012 !

Les aliments M&M et la Fondation canadienne des maladies inflammatoires de l’intestin
visent à vaincre la maladie de Crohn et la colite ulcéreuse

Le samedi 12 mai 2012, les Québécois sont invités à joindre l’utile à l’agréable lors du 24^e Barbecue de bienfaisance annuel organisé par Les aliments M&M. Cette activité spéciale, qui aura lieu dans tous les magasins Les aliments M&M de la province, est en effet l’occasion de se régaler dans une ambiance festive tout en appuyant la recherche médicale subventionnée par la Fondation canadienne des maladies inflammatoires de l’intestin (FCMII).

Le 12 mai, entre 10 h et 16 h, le personnel et les franchisés de la chaîne Les aliments M&M, appuyés de centaines de bénévoles, feront griller des hamburgers et des hot dogs afin de recueillir 1,5 million de dollars et atteindre ainsi l’objectif de collecte de fonds du 24^e Barbecue de bienfaisance annuel Les aliments M&M pour 2012. Toutes les personnes faisant un don minimum de 3 $ recevront un hamburger ou un hot-dog ainsi qu’un jus et un sac de croustilles. Comme toute la nourriture et la main-d’œuvre sont offertes gratuitement et bénévolement, chaque dollar reçu sera directement versé à la recherche sur les maladies inflammatoires de l’intestin par la FCMII.

Les Québécois pourront également appuyer la Fondation tout en se régalant à l’achat de délicieuses Barres surprise aux fraises Les aliments M&M au prix de 2 $ – tout l’argent de la vente de ces produits ira à la FCMII.

Click here to view the embedded video.

C’est au Québec et au Canada qu’on observe la plus grande incidence de la maladie de Crohn et de la colite ulcéreuse au monde, deux maladies similaires mais distinctes mieux connues sous le nom de maladies inflammatoires de l’intestin (MII). Malgré leur prévalence, le silence et la honte entourent encore les MII. On dénombre plus de 200 000 personnes au pays souffrant de ces troubles douloureux et imprévisibles, dont on ignore toujours la cause et le traitement, et le nombre de cas ne cesse de croître. Au Québec, plus de 48 000 personnes sont atteintes de ces maladies.

Click here to view the embedded video.

Appui record pour la recherche

Le Barbecue de bienfaisance annuel organisé par Les aliments M&M a connu de modestes débuts, mais au fil des ans, son succès est devenu si grand qu’il occupe aujourd’hui le premier rang des activités annuelles de financement venant en aide à la FCMII. Au cours des 23 dernières années, la chaîne Les aliments M&M a contribué à amasser plus de 21,5 millions de dollars consacrés à la recherche d’un traitement pour la maladie de Crohn et la colite ulcéreuse.

Les fonds recueillis par l’entremise d’événements comme le Barbecue de bienfaisance annuel Les aliments M&M ont permis à la Fondation d’investir au-delà de 71 millions de dollars dans la recherche. Le premier barbecue de bienfaisance a eu lieu en 1989 lorsque Mac Voisin, cofondateur de la chaîne M&M, s’est rendu compte que le nombre de personnes souffrant de maladies inflammatoires de l’intestin au pays était exceptionnellement élevé. Sans tarder, il a saisi cette occasion unique de faire connaître ces maladies dont on parle peu et d’amasser des fonds pour un organisme venant en aide aux gens d’ici. Avec la naissance du Barbecue de bienfaisance annuel Les aliments M&M, la FCMII gagnait à la fois l’appui d’une société commanditaire et obtenait une bonne façon de faire connaître les maladies inflammatoires de l’intestin. Au cours des 23 dernières années, cette journée spéciale a connu une croissance rapide. L’an dernier, 1,5 million de dollars ont été recueillis. Cette année, l’objectif de collecte de fonds a été fixé à 1,5 millions de dollars.

« Cette initiative qui, en 1989, rassemblait quelques magasins à peine, s’est transformée en un événement national auquel participent plus de 450 établissements M&M au pays. Nous célébrons 23 ans de levées de fonds au profit de la FCMII. Le barbecue de bienfaisance est notre façon d’exprimer notre engagement envers la communauté », a déclaré Paul Lachance, président de Les aliments M&M au Québec. « Notre objectif ultime est d’aider à trouver un traitement afin que notre événement se transforme en célébration annuelle pour la recherche d’un traitement curatif des MII », a-t-il ajouté.

Donner 3 $, ça change pas l’monde, sauf que…

« Nous sommes extrêmement reconnaissants à tous ceux et celles qui appuient le Barbecue de bienfaisance Les aliments M&M », affirme M. Kevin Glasgow, président de la FCMII. « Notre partenariat de 23 ans avec Les aliments M&M a fait une différence énorme en matière de recherche d’une cure pour les MII.  Les dons généreux du public, ainsi que le travail extraordinaire de milliers de bénévoles, permettent d’amasser une grande partie de nos fonds de recherche annuels en seulement une journée. »

Une grande partie des fonds recueillis lors du Barbecue de bienfaisance annuel sert à financer la recherche sur les MII, qui soutient de maintes façons :

• Le développement continuel de la recherche en MII mené par les chercheurs scientifiques et de services de santé les plus prometteurs au pays;
• La publication de rapports sur l’incidence et la prévalence des MII au Canada et l’impact économique et social de cette maladie sur les patients, leurs familles et le système de santé canadien;
• Financement de projets coopératifs réunissant divers chercheurs et établissements de recherche, dans le but de trouver un traitement curatif à la maladie de Crohn et à la colite ulcéreuse.

Décrochez votre étoile

Du vendredi 30 mars au dimanche 13 mai, les consommateurs peuvent aussi appuyer la recherche sur les maladies inflammatoires de l’intestin en achetant et en signant une étoile soit chez Les aliments M&M ou en ligne fcmii.ca/etoile. Il y a trois types d’étoiles à choisir en magasin :

• Pour 2 $, on reçoit une étoile et une chance de gagner une carte-cadeau Les aliments M&M de 500 $;
• Pour 3 $, on reçoit une étoile, une pâtisserie fine fleur et une double chance de gagner une carte-cadeau Les aliments M&M de 500 $;
• Pour 5 $, on reçoit une étoile, un livret de bons-rabais Les aliments M&M d’une valeur de plus de 50 $ et le triple des chances de gagner une carte-cadeau Les aliments M&M de 500 $.

Achetez une étoile en ligne :

Les supporters pourront personnaliser leurs étoiles, recevoir un bon rabais exclusif échangeable dans les magasins Les aliments M&M (tarte aux pommes gratuite avec tout achat de 30 $ ou plus), un reçu d’impôt, obtenir leur propre étoile imprimable et pour un don minimal de 15 $, ils verront leur étoile sur le site virtuel Walk of Stars.

Les amis et fans sur Facebook de Les aliments M&M et de la FCMll sont aussi encouragés à partager des photos de leur étoile, de raconter à qui leur étoile fait honneur, et à faire suivre leur étoile à leurs amis et aux membres de leur famille.

Partenaires d’une même grande cause

Au cours des 30 dernières années, les aliments M&M est devenue la plus grande chaîne de magasins d’aliments surgelés, avec plus de 450 succursales à l’échelle du pays, dont une soixantaine au Québec. En tant que détaillant, elle offre des centaines produits différents, allant d’une incroyable sélection de hors-d’œuvre appétissants, de savoureux plats principaux faciles et rapides à préparer, de mets d’accompagnement alléchants et de desserts sublimes, en passant par une variété de biftecks, de poitrines de poulet et de poissons. Pour obtenir de plus amples renseignements ou des centaines d’idées repas, visitez le site www.lesalimentsmm.com ou rendez-vous sur notre page Facebookwww.facebook.com/lesalimentsmm. Pour en savoir plus sur le barbecue de bienfaisance, visitez lewww.barbecuedebienfaisance.ca.

La Fondation canadienne des maladies inflammatoires de l’intestin (FCMII) est un organisme à base de bénévole sans but lucratif voué à la recherche d’un traitement curatif à la maladie de Crohn et à la colite ulcéreuse. Elle organise également des programmes d’éducation destinés aux professionnels de la santé, aux personnes atteintes d’une maladie inflammatoire de l’intestin et à leurs familles. Pour de plus amples renseignements sur FCMII, consultez lewww.fcmii.ca.

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Contact pour les médias : Strategic Objectives

Sans frais : 1 866 366‑7733. Courriel : so@strategicobjectives.com

La Baie annonce l’ouverture de deux nouvelles succursales
TOPSHOP TOPMAN à Vancouver et Toronto
et une capsule qui ouvrira bientôt à Montréal

La Baie est fière d’annoncer que l’expansion de la chaîne de succursales canadiennes TOPSHOP TOPMAN se poursuit avec l’arrivée de nouveaux magasins-en-magasins à Vancouver et Toronto, dont l’ouverture est prévue en octobre. Le magasin de Vancouver est prêt à épater les consommateurs de la côte Ouest en tant que plus grand magasin TOPSHOP TOPMAN à l’échelle mondiale avec sa superficie de 33 000 pieds carrés. Situé au 674, rue Granville, le magasin de Vancouver s’inspire du succès retentissant de la capsule de Granville lancée en août 2011. La deuxième succursale TOPSHOP TOPMAN torontoise sera quant à elle inaugurée dans le magasin La Baie phare de la rue Queen et s’étendra sur plus de 19 000 pieds carrés.

« Après un lancement hautement réussi à notre succursale du centre commercial Yorkdale à Toronto, nous avons bien hâte d’ouvrir un magasin TOPSHOP TOPMAN à Vancouver et au centre-ville de Toronto », affirme Bonnie Brooks, présidente de la Compagnie de la Baie d’Hudson.  « L’expansion de la chaîne TOPSHOP TOPMAN est une autre preuve concrète de notre engagement continu à faire de La Baie un grand magasin de classe mondiale qui offre le summum de la mode. »

Les deux succursales tiendront des collections TOPSHOP TOPMAN complètes, en plus d’autres collections de première qualité, incluant celles des boutiques Unique et TM Ltd, et de collections exclusives de designers.

Le magasin de Vancouver mettra en vedette une entrée par escalier mécanique qui donne directement sur l’historique rue Granville et qui conduira les clients à la plus grande succursale TOPSHOP TOPMAN à l’échelle internationale. Reliés par un escalier, les plus récents magasins TOPSHOP et TOPMAN de Toronto seront situés au 176 Yonge Street, au coin des rues Queen et Yonge, aux 2^e et 3^e étages de La Baie.

La Baie est également heureuse d’annoncer que des succursales capsules de TOPSHOP et TOPMAN d’une superficie totale de 6 000 pieds carrés ouvriront leurs portes à Montréal dès l’automne. Situées rue Sainte-Catherine, dans le magasin La Baie du centre-ville de Montréal, ces capsules offriront aux consommateurs une sélection soigneusement composée d’articles mode TOPSHOP et TOPMAN jusqu’à l’ouverture du magasin-en-magasin prévue pour 2013.

« Nous sommes emballés à l’idée d’ouvrir trois nouveaux TOPSHOP », affirme Mary Homer, directrice générale de TOPSHOP. « Notre premier magasin du centre commercial Yorkdale a connu un franc succès alors que les consommateurs ont adopté notre vision audacieuse et irrévérencieuse de la mode. Nous avons très hâte de faire connaître notre marque à un plus grand nombre de fervents de la mode grâce à nos nouvelles succursales de Vancouver, Toronto et Montréal. »

« Nous sommes très heureux de faire partie de ce partenariat avec La Baie et d’ouvrir trois autres magasins phares dans des marchés clés à l’échelle du pays », affirme David Shepherd, directeur général de TOPMAN. « Nous continuerons d’offrir toutes les dernières tendances TOPMAN et des articles mode dernier cri dont notre clientèle sera totalement ravie. »

À propos de la Baie d’Hudson
Fondée en 1670, la Compagnie de la Baie d’Hudson est la société qui compte le plus grand nombre d’années consécutives d’exploitation en Amérique du Nord. Elle exploite les grands magasins La Baie; les magasins de masse Zellers et les boutiques Déco Découverte, spécialisées en articles de cuisine, de salle de bains et de chambre à coucher. Avec près de 500 magasins et environ 50 000 associés au Canada, la Compagnie de la Baie d’Hudson offre à la clientèle d’ici style et qualité à prix abordable, ainsi qu’un service surpassant toutes ses attentes.

Sa bannière américaine, Hudson’s Bay Company, comprend Lord & Taylor, un détaillant spécialisé en articles haut de gamme qui possède 48 magasins répartis dans neuf états et qui a ouvert deux nouveaux magasins au printemps 2012. L’entreprise exploite également trois points de vente, Lordandtaylor.com et deux magasins Lord & Taylor Home.

À propos de TOPSHOP
Depuis son lancement en 1964, la marque TOPSHOP est devenue une autorité en matière de style et connaît l’une des plus belles histoires de réussite dans le monde de la mode. Elle a fait ses débuts sous le nom de Peter Robinson’s Top Shop, une jeune marque mode vendue dans le sous-sol de l’ancien grand magasin Peter Robinson Ltd. Le premier magasin TOPSHOP autonome a ouvert ses portes en 1974.

En 1994, le magasin phare TOPSHOP a vu le jour dans un espace de plus de 90 000 pieds carrés sur Oxford Circus, à Londres. Accueillant plus de 200 000 clients chaque semaine, il est encore aujourd’hui considéré comme le plus grand magasin de mode ayant pignon sur rue au monde. En avril 2009, le premier magasin TOPSHOP en Amérique a ouvert ses portes à New York.

En 2005, TOPSHOP a présenté sa propre collection de vêtements, Unique, dans le cadre officiel de la semaine de la mode de Londres. Seule gamme commerciale proposée à cette occasion, Unique a conquis les avant-gardistes grâce au flair dont témoignent ses créations. En 2012, TOPSHOP commanditera New Generation pour la 10^e année consécutive, une initiative ayant permis de soutenir un bassin impressionnant de talents britanniques au fil des nombreuses semaines de la mode de Londres.

À propos de TOPMAN
La marque TOPMAN a bâti sa solide réputation en utilisant une approche énergique et sans compromis en matière de fabrication de vêtements qui ont tout pour plaire à l’homme urbain. En poussant les tendances plus loin tout en changeant la façon dont les hommes magasinent, la marque est sans pareille pour créer des vêtements intelligents, abordables et hors du commun.

Née en 1978, la marque TOPMAN est l’équivalent masculin de sa compagne à succès TOPSHOP. Comptant plus de 210 magasins dans sa terre natale de Grande-Bretagne, TOPMAN se retrouve dans presque toutes les rues commerciales du pays. Chaque semaine, plus de 75 000 clients explorent avec intérêt les deux étages de son grand magasin phare de Londres, à Oxford Circus, qui constitue l’un des principaux magasins que la marque occupe dans les grandes villes du Royaume-Uni. Le reste du monde suit d’un bon pas, puisqu’on retrouve des magasins TOPMAN dans plus de 70 villes de 20 pays à l’échelle du globe et des boutiques en Amérique, en Chine, en Allemagne, en Belgique et au Japon offrent la marque.

Comme on peut l’imaginer, l’audace de la marque circule également dans le cyberespace. Le site Web transactionnel TOPMAN.com reçoit plus de 450 000 visites par semaine et la livraison est effectuée dans plus de 100 pays à l’échelle mondiale.

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MÉDIAS :

Strategic Objectives.

Courriel : so@strategicobjectives.com

Sans frais : 1 866 366-7733

The Bay Announces Two New High-Profile TOPSHOP TOPMAN Locations for Vancouver and Toronto; Capsule to Open in Montreal

The Bay is proud to announce the continuation of the Canadian TOPSHOP TOPMAN expansion with two new store-within-a-store locations scheduled to open in Vancouver and Toronto this coming October.  The Vancouver store is set to wow west coast consumers with the largest International TOPSHOP TOPMAN store at more than 33,000 square feet.  Located at 674 Granville Street, the Vancouver store builds on the highly successful Granville capsule launched in August 2011. Toronto’s second TOPSHOP TOPMAN location comes with no surprise – opening in The Bay’s downtown Flagship store on Queen Street and measures in at more than 19,000 square feet.

“After a wildly successful launch at our Yorkdale Mall location in Toronto, we can’t wait to open TOPSHOP TOPMAN in Vancouver and downtown Toronto,” says Bonnie Brooks, President, The Hudson’s Bay Company.  “The TOPSHOP TOPMAN expansion is another step in our continued commitment to making The Bay a world-class department store that delivers the ultimate in fashion and accessories.”

Both locations will carry complete TOPSHOP TOPMAN collections, in addition to premium collections including Boutique Unique and TM Ltd., and exclusive designer collections.

The Vancouver store will feature an escalator entrance directly from historic Granville Street, taking shoppers into the largest International venue in the TOPSHOP TOPMAN portfolio.  The newest TOPSHOP and TOPMAN Toronto stores will be located at 176 Yonge St. at the corner of Queen and Yonge streets on the 2^nd and 3^rd levels of The Bay with stairway access between shops.

The Bay is also pleased to announce that TOPSHOP and TOPMAN capsule shops totalling 6,000 square feet will open this fall in Montreal.  Located in the downtown Ste. Catherine Street store, the capsules will offer shoppers a curated selection of TOPSHOP and TOPMAN fashions to prime Montrealers for the full store-within-a-store scheduled to open in 2013.

“We are absolutely thrilled to open TOPSHOP in three new fantastic locations,” says Mary Homer, Managing Director for TOPSHOP.  “Our first space in Yorkdale Mall has been a great success, with Canadians embracing our brave and irreverent approach to fashion.  We are very excited to expand our brand to a wider audience with new locations in Vancouver, Toronto and Montreal.”

“We are very happy to be part of this partnership with The Bay and to open three more flagship stores in key locations throughout Canada,” says David Shepherd, TOPMAN Managing Director.  “We will continue to offer all the latest TOPMAN trends and up to the minute fashion to delight our Canadian customers.”

About Hudson’s Bay Company
Hudson’s Bay Company, founded in 1670, is North America’s longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, and Home Outfitters, a kitchen, bed and bath specialty store. With nearly 500 retail outlets and approximately 50,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson’s Bay Company’s US banner operations include Lord & Taylor, an upscale specialty retailer with 48 stores across nine states, with two new stores opened in Spring 2012.  The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.

About TOPSHOP

Since it launched in 1964, TOPSHOP has become a major style authority and one of fashion’s biggest success stories. TOPSHOP began as Peter Robinson’s Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd.  The first standalone TOPSHOP store was opened in 1974.

In 1994, the TOPSHOP flagship store was born, as the brand took over a 90,000 sq ft space at London Oxford Circus. It remains there today, and is considered the world’s largest fashion store on the high street, attracting over 200,000 shoppers each week. In April 2009, the first American TOPSHOP store opened its doors in New York.

In 2005, TOPSHOP showed its own in-house designed collection, Unique, as part of the official London Fashion Week schedule. The only high-street brand to show on schedule, Unique’s witty approach to style has made it a first choice for those who like to stay ahead. 2012 will see the tenth anniversary of TOPSHOP’s sponsorship of New Generation, which has nurtured an impressive roster of British talent over many seasons of London Fashion Week.

About TOPMAN

TOPMAN has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men’s fashion.  Driving trends forward while shifting the way men approach shopping, the Brand’s attitude to creating brilliant, affordable and authoritative menswear is second to none.

Born in 1978, TOPMAN is the male equivalent of successful stable-mate; TOPSHOP.  With over 210 stores in its native Britain, almost every high street in the country boasts its very own slice of TOPMAN.  London’s mega Oxford Circus flagship – one of several chief stores in the major cities throughout the UK – sees over 75,000 pairs of feet storm its two floors every week.  The rest of the globe is catching up too.  Here’s the math:  there are TOPMAN stores in over 70 cities worldwide, stretching across 20 countries while boutiques in America, China, Germany, Belgium and Japan stock the Brand.

As one might suspect, its fashion forwardness continues into cyberspace with transactional website topman.com seeing over 450,000 unique visits per week and current shipping to over 100 countries across the globe.

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For more information, please contact at Strategic Objectives Inc.

Email: so@strategicobjectives.com

Tel: (416) 366-7735

For Immediate Release

May 9, 2012

Pay a little, eat a lot, to raise money for research on Charity BBQ Day – Saturday, May 12, 2012!

Join M&M Meat Shops and CCFC to help find the cure for
Crohn’s disease and ulcerative colitis

On Saturday, May 12, 2012, between 10:00 a.m. and 4:00 p.m., visit any of the more than 450 M&M Meat Shops locations across Canada to support the 24^th Annual M&M Meat Shops Charity BBQ Day benefiting Crohn’s and Colitis Foundation of Canada (CCFC).

M&M Meat Shops’ franchisees, staff and thousands of volunteers from coast-to-coast will be manning their grills to meet the 24^th Anniversary Charity BBQ Day fundraising goal of $1.5 million. Supporters will receive a hamburger or hot dog, a drink and a bag of chips for a minimum donation of $3.  All food and time is donated, so every penny raised goes directly to CCFC Crohn’s and colitis research.

For an additional $2, supporters can cool down by purchasing a delicious M&M Meat Shops Strawberry Shortcake Bar with proceeds donated to CCFC.

Click here to view the embedded video.

A message from Mr. Mac Voisin, Founder and Chairman M&M Meat Shops Ltd.

Canada has among the highest incidence of Crohn’s disease and ulcerative colitis – two similar yet distinct conditions also known as inflammatory bowel disease (IBD) – in the world. Despite this high incidence, IBD is still veiled in silence and shame.  There are more than 200,000 Canadians suffering from IBD. It is a painful and unpredictable disorder. There is no known cause or cure and the number of cases continues to grow.

This year, M&M Meat Shops Charity BBQ Day is pleased to have 12-year-old Landon Lafond as a CCFC representative for the event. Landon understands all too well what it’s like to live with IBD: “I was diagnosed with Crohn’s disease three years ago,” says Landon. “I love to volunteer and have been proud to help raise money for Crohn’s and colitis research by helping out at M&M Meat Shops Charity BBQ Day, as well as participating in CCFC’s Gutsy Walk. M&M Meat Shops Charity BBQ Day is an important way to raise money and awareness for Crohn’s disease and ulcerative colitis, and hopefully, help kids like me feel better.”

Click here to view the embedded video.

12-year-old Landon Lafond, who was diagnosed with Crohn’s disease three years ago, joins the 24^th Annual M&M Meat Shops Charity BBQ Day as a CCFC representative

Breaking Records for a Cure

From humble beginnings, M&M Meat Shops Charity BBQ Day has grown into CCFC’s largest annual fundraising activity by any single supporter. Over the past 23 years, M&M Meat Shops has raised more than $21.5 million for medical research dedicated to finding a cure for IBD.

The money raised through events such as Charity BBQ Day has allowed CCFC to fund more than $71 million in medical research projects. Charity BBQ Day began in 1989, when Mac Voisin, Founder of M&M Meat Shops learned that Canadians suffer from IBD at an unusually high rate.  He quickly realized that he had the unique opportunity to help raise awareness and funds for a little known, and even less spoken-about condition and Canadian charity.  Charity BBQ Day was born and CCFC gained both a corporate sponsor and a public voice.  Over the past 23 years, Charity BBQ Day has grown rapidly.  Last year, $1.5 million was raised and this year the goal is also set at $1.5 million.

“What began in 1989 with just a handful of stores has evolved into a national event at more than 450 M&M Meat Shops locations across Canada.  We are celebrating 23 years of fundraising for CCFC and Charity BBQ Day has definitely become an expression of who we are as a company. The commitment of our franchisees and volunteers in communities from coast-to-coast is phenomenal and we thank everyone for their dedication,” says Mac Voisin.  “Our goal is to help find a cure so that our event can become an annual celebration of the cure for IBD.”

The money raised through Charity BBQ Day is invested into IBD research, which includes:

• Investing in the most talented IBD disease researchers in Canada;
• Reporting on the incidence and prevalence of IBD in Canada and the economic and social impact of this disease on patients, their families and the Canadian health care system;
• Funding collaborations involving various researchers and research centres to find the cure for Crohn’s disease and ulcerative colitis.

Be a Star, Buy a Star!

From Friday, March 30 until Sunday, May 13, Canadians can also support IBD research by purchasing and signing a Star either in-store at any M&M Meat Shops or online at ccfc.ca/star.

There are three great ways to be a SUPERstar for CCFC:

• For $2, supporters will receive a Star and a chance to win a $500 M&M Meat Shops gift card;
• For $3, supporters will receive a Star, an M&M Meat Shops Blossom Pastry and double their chance to win a $500 M&M Meat Shops gift card;
• For $5, supporters will receive a Star, a coupon book worth more than $50 in M&M Meat Shops savings and triple their chance to win a $500 M&M Meat Shops gift card.

Canadians can also buy a Star online:

• Supporters will be able to personalize their Star, receive an exclusive coupon offer redeemable at M&M Meat Shops stores (Free apple pie with a $30 minimum purchase – see coupon or store for details), a tax receipt, their own printable Star, as well as see their Star on the site’s virtual Walk of Stars for a minimum $15 online donation.

Online Facebook fans and friends of both M&M Meat Shops and CCFC are also encouraged to share pictures of the Star they have purchased, tell the story of who their Star is honouring and forward their Star to their friends and family.

Proud Partners

A Kitchener-based business, M&M Meat Shops opened its first store in 1980. Over the past 30 years, the chain has grown to more than 450 locations across Canada.  M&M Meat Shops offers hundreds of meal ideas for today’s busy families in just one aisle, with products ranging from succulent steaks to delicious desserts and convenient meal ideas.  For more information on M&M Meat Shops or for tips on hundreds of meal ideas visit www.mmmeatshops.com.

Crohn’s and Colitis Foundation of Canada (CCFC) is a volunteer-based, registered national charity dedicated to finding the cure for Crohn’s disease and ulcerative colitis.  The Foundation is also committed to educating IBD patients, their families, health professionals and the general public about the diseases.  For more information about CCFC, please visit www.ccfc.ca.

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For more information or to find the store nearest you, please contact Strategic Objectives.

Tel: (416) 366-7735; Fax: (416) 366-2295;

Email: so@strategicobjectives.com

La Collection Blanc Cashmere présente les designers de l’édition 2012 et un aperçu de leurs créations remarquables

Un hommage novateur sur le thème Mode et compassion^MC

Des créations haute couture en papier hygiénique Cashmere pour sensibiliser les gens au cancer du sein et recueillir des fonds pour cette cause

Unique en son genre, voici une collection à couper le souffle qui s’inspire du courage et de la force des femmes atteintes du cancer du sein et qui célèbre les meilleurs talents en design de mode au pays. La Collection Blanc Cashmere 2012 : Mode et compassion, un événement annuel présenté pour la neuvième fois et mettant en vedette 15 des créateurs de mode les plus avant-gardistes de l’heure, est fière de présenter ses nouveautés automnales pour 2012.

Lancée en 2004, la Collection Blanc Cashmere a proposé depuis ses débuts les créations de 87 grands designers québécois et canadiens. Le défilé 2012 donne lieu au retour annuel de l’édition limitée du papier Cashmere rose. En effet, tout au long du mois d’octobre, baptisé Mois de sensibilisation au cancer du sein, pour chaque paquet vendu, un montant de 0,25 $ sera directement versé à la cause.

Une création de Christopher Paunil pour la Collection Blanc Cashmere 2011.

La collection de cette année sera présentée à la cour Arcadian du magasin phare de La Baie à Toronto le mercredi 19 septembre devant un public qui s’y rendra sur invitation seulement. Des créations fabuleuses en papier Cashmere y défileront : robes de mariée, tenues de soirée, bijoux ainsi que, pour la toute première fois, chaussures et vêtements pour enfants.

Voici les designers de la Collection Blanc Cashmere 2012 :

Arborant cuir et dentelle, les créations de la Montréalaise Sonia Leclair s’adressent aux femmes contemporaines élégantes des plus exigeantes. Depuis l’obtention de son diplôme de l’École internationale de mode du Collège LaSalle et le lancement de sa collection Anomal Couture en 2005, Sonia Leclair a su se démarquer par ses vestes structurées, ses robes moulantes, ses bustiers aguichants et ses combinaisons d’une farouche féminité. La collection Anomal Couture de Leclair, de fabrication exclusivement canadienne, est vendue en ligne à anomalcouture.com et Etsy.com

De Vancouver, l’expatrié britannique David Jack imagine un monde où une tenue chic peut combiner tissus synthétiques, épaisseurs de plumes, cristaux et collants en filet très fins. Ayant employé sa prodigieuse créativité à créer des styles uniques, notamment une veste en cuir garnie de pointes de métal et de clous pour le rockeur alternatif Steve Bays, ce styliste de 27 ans a par la suite concentré son talent sur de magnifiques tenues de soirée pour femmes dans sa toute première collection de printemps 2012. La ligne de vêtements de Jack et ses créations faites sur mesure sont vendues dans son studio à Vancouver.

L’agente provocatrice Izzy Camilleri ne se contente pas de produire saison après saison des vêtements chic qui se font remarquer des célébrités (Fergie, David Bowie, Jennifer Lopez et Jeanne Beker). Cette créatrice a lancé sa collection IZ unique de vêtements élégants pour hommes et femmes dans des fauteuils roulants en 2009, et l’année suivante, en collaboration avec l’ex-chroniqueur de mode Adrian Mainella, elle a révélé l’aspect luxueux des fourrures d’animaux sauvages du Canada comme matière durable dans sa collection IZMA. Innovatrice en série, Izzy concevra le tout premier vêtement pour enfant de la Collection Blanc Cashmere. Cette Torontoise formée au collège Sheridan ne cesse d’étonner et d’impressionner.

Véritable phénomène de la mode, Adrian Wu de Toronto n’avait que 18 ans lorsqu’il a fait son entrée remarquée sur la scène canadienne de la mode en 2010. Ses créations pour femmes – d’exubérantes explorations de textures et de volumes – lui valent des éloges fébriles et retiennent depuis l’attention des médias. Un habitué de FLARE et de CTV, cet autodidacte singulier a aussi collaboré avec des célébrités comme Keshia Chanté, gagnante d’un prix Juno. Les magnifiques pièces iconoclastes de Wu sont vendues à son studio au centre-ville de Toronto.

Golnaz Ashtiani a remporté le prix New Label du Toronto Fashion Incubator 2011. Il s’agit d’une nouvelle venue remplie de promesses sur la scène de la mode canadienne. Avant de lancer sa collection de vêtements pour femmes Ashtiani à Toronto en avril dernier, cette jeune femme de 28 ans a étudié au London College of Fashion et été apprentie dans plusieurs maisons de mode au Royaume-Uni. On s’intéresse actuellement à ses vêtements à coupes précises résolument modernes et à multicouches sensuelles dans une palette de couleurs tout à fait originale.

Que soit pour le tapis rouge des Grammy Awards, le défilé de Miss America Pageant, la piste de La fièvre de la danse ou la marche de la mariée vers l’autel, chaque fois que l’occasion exige une robe unique et à couper le souffle, le Terre-Neuvien Rod Philpott se montre à la hauteur. Il crée des modèles extravagants haute couture mémorables à partir de son magasin SHKANK INC. de la rue Yonge à Toronto depuis plus de 15 ans.

Que se passe-t-il lorsqu’un styliste de vêtements du Nord de l’Ontario et une diplômée de l’Université Ryerson et modèle de Toronto joignent leurs forces? S’il s’agit de Shawna Robinson et de Natalie Sydoruk, le résultat est une collection intitulée LABEL, prônant des essentiels saisonniers originaux, la plupart faits de matières organiques ou renouvelables. Les robes, jupes et hauts sensuels mais décontractés de ce duo dynamique sont vendus sur leur site Web au seenolabel.com et dans des boutiques partout au pays, ainsi que chez Eva à New York et Turtle à Boston.

C’est en 1952 que l’entrepreneur canadien Leonard Simpson ouvrait son premier magasin Town Shoes à Toronto et c’est depuis ce temps qu’il fait la promotion de son amour des chaussures. Cette année, pour la toute première fois dans la Collection Blanc Cashmere, Town Shoes collabore avec Yvonne Lin, une jeune Chinoise établie à Toronto, pour concevoir de fabuleuses chaussures pour chacune des créations Blanc Cashmere. Le travail d’Yvonne Lin sur le plan de la précision technique et son talent artistique architectural ont été reconnus lors de la présentation de sa collection au défilé de mode Mass Exodus de l’Université Ryerson en avril 2012.

En 2011, Lucci Rojas a fait le choix de créer sa propre collection de vêtements pour femmes après avoir obtenu son diplôme de l’École des métiers des Faubourgs de Montréal, travaillé quatre ans comme créateur de costumes pour le Cirque du Soleil, occupé la fonction de maître-tailleur à Holt Renfrew et baigné dans l’influence d’une mère couturière. Sa collection LuShyne de calibre haute couture préconisant des silhouettes sensuelles, confectionnée à partir de tissus de première qualité, est en vente à l’atelier de Rojas à Montréal.

Personne n’exprime mieux l’esprit de l’époque dans la mode que Laura Siegel. Née à Toronto, installée à New York, elle a étudié à Parsons The New School for Design à New York et au Central Saint Martins College à Londres. En 2010, Vogue Italia l’a reconnue comme talent émergent et elle a remporté le prix Rising Star à la Semaine de la mode de Vancouver en 2012. Pourquoi tout ce tapage médiatique? Les vêtements de style éthéré, drapé, multicouches et respectueux de l’environnement de cette créatrice de 24 ans sont conçus en collaboration avec des artisans de régions rurales en Inde et en Bolivie.

Indubitablement, cette Michelle Merizzi de Mississauga ne peut passer inaperçue. Après avoir lancé sa première entreprise de bijoux il a quelque 29 ans, elle est subtilement passée à une deuxième carrière comme maquilleuse pour revenir ensuite à son premier amour et fonder MMCrystal il y a six ans. Depuis, ses créations cristallines hors de l’ordinaire – boucles d’oreille allant jusqu’aux épaules, bracelets peu communs et pendentifs de gemmes Liz Tayloresque – ont été portées aux Oscars, aux Grammys, aux Junos et aux Geminis. Ses fabuleux bijoux de fausses pierres précieuses se retrouvent dans plusieurs boutiques à la mode un peu partout en Ontario.

Vingt ans dans le secteur de la mode, incluant des épisodes comme acheteuse pour Ogilvy et assistante d’achats personnels chez Holt Renfrew, ont enhardi Suhaila Niazi de Montréal à lancer sa propre marque de vêtements l’an dernier. Ses créations en édition limitée pour Al Shakour (qui signifie « reconnaissant ») allient silhouettes flottantes – la plupart de soies luxueuses – et ornements uniques, allant de motifs floraux à motifs abstraits exotiques, le tout dans une superbe palette de couleurs. Suhaila Niazi possède non seulement une âme d’artiste mais aussi un cœur très généreux, puisqu’elle verse annuellement une partie de ses revenus de vente à un organisme de bienfaisance, qui varie chaque année.

Une carrière de plus de 25 ans comme professionnelle dans le secteur des soins de santé n’a pas refroidi l’ardeur de Karen McFarlane pour la mode et la création. En 1996, elle a embrassé la création de bijoux à temps plein et crée maintenant ses pièces multimédias dans un studio à Dundas en Ontario. Son utilisation hors du commun du bois, du cristal, de la fourrure et du cuir ainsi que celle plus classique des gemmes et des métaux pour fabriquer à la main ses créations lui ont valu la parution de ses œuvres dans des magazines de style haut de gamme comme Flare, Today’s Bride et Toronto Life, et lors de nombreux défilés de mode.

Cara Cheung a vu sa première collection éblouir la galerie lors du défilé de la Semaine de la mode de Toronto en mars cette année, seulement deux ans après que ses créations comme étudiante aient été présentées dans le cadre du défilé Mass Exodus annuel du programme de création de mode de l’Université Ryerson. Cette Torontoise de 23 ans, ancienne stagiaire chez Chanel, se taille une place sans vergogne avec ses robes de soirée très courtes cintrant le torse et ornées de cristaux Swarovski. Liz Trinnear de MuchMusic et la chanteuse Keshia Chanté ont porté ses créations, qui ne passent jamais inaperçues.

Joël Bissonnette de Montréal est un ex-cégépien de Sherbrooke et un ancien élève de l’École nationale de théâtre du Canada, dont la passion pour les arts visuels et les costumes d’époque a alimenté sa carrière comme décorateur de plateau, styliste d’accessoires et créateur de costumes. Il consacre maintenant ses talents et son imagination aux « costumes » contemporains d’une collection de vêtements pour hommes et femmes qui sera présentée à l’automne/hiver.

À propos de Cashmere et de Produits Kruger

Cashmere, le papier hygiénique le plus vendu au pays, est entièrement fabriqué au Canada et reflète l’engagement continu de Produits Kruger à offrir la meilleure qualité qui soit en matière de papier hygiénique aux consommateurs d’ici.

Produits Kruger est le premier fabricant de papiers à usage domestique au pays et dessert le marché de consommation canadien avec des marques populaires telles que Cashmere, Purex, SpongeTowels, Scotties et White Swan, ainsi que des produits hors foyers à usage commercial et industriel à l’échelle nationale. Kruger gère des établissements au Québec, en Ontario, et en Colombie-Britannique.

AIMEZ Cashmere sur Facebook.

De l’information sur la Collection Blanc Cashmere est offerte à Cashmere.ca. Regardez la vidéo de la Collection Blanc Cashmere 2011 ici:

Click here to view the embedded video.

On peut obtenir des renseignements sur la Collection Blanc Cashmere sur Twitter au moyen du mot-clic #Cashmere.

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Pour obtenir de plus amples renseignements, veuillez communiquer avec :

Strategic Objectives

1.866.366.7733

Courriel: so@strategicobjectives.com

White Cashmere Collection 2012 Announces Curator and Stunning Fashion Designer Line-Up

Innovative Tribute to Fashion with Compassion™ BT Couture Fund- and Awareness-raiser for Breast Cancer

It’s unique to Canada and the world – a breathtaking collection inspired by the courage and strength of women affected by breast cancer and a celebration of this country’s top design talent. The ninth annual White Cashmere Collection 2012: Fashion with Compassion, starring 15 of Canada’s leading-edge fashion designers, is proud to announce its 2012 Fall line-up.

A stunning showcase for Canada’s established and emerging talent, the 2012 collection is curated by fashion designer and show producer, Farley Chatto, who’s assembled a brilliant cast to create Cashmere BT (Bathroom Tissue) Couture. Fashioned in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue, Canada’s best-selling brand, the collection supports the Canadian Breast Cancer Foundation and its vision of creating a future without breast cancer.

Christopher Paunil for the White Cashmere Collection 2011

The White Cashmere Collection, which debuted in 2004, has featured 87 top Canadian designers to-date. This year’s show heralds the annual return of limited-edition Pink Cashmere, with twenty-five cents from the sale of every package of Pink going directly to the cause, throughout October Breast Cancer Awareness Month.

This year’s collection will take to the runway at the newly renovated Arcadian Court at The Hudson’s Bay Company Toronto Flagship Store on Wednesday, September 19 before an invitation-only audience. It will feature fabulous fashions ranging from bridal to evening wear and jewelry to – for the first time ever – footwear and children’s wear all crafted in Cashmere BT.

The Designers of the White Cashmere Collection 2012:

Working with a vocabulary of leather and lace, Montrealer Sonia Leclair’s clothes speak to today’s edgiest sophisticates. She’s commanded attention for the fierce femininity of her structured jackets, slinky gowns, sexy bustiers and bodysuits ever since she graduated from Lasalle College’s International Fashion School and launched her Anomal Couture collection in 2005. Leclair’s proudly-made-in-Canada Anomal Couture is available online at anomalcouture.com and Etsy.com.

Vancouver-based, British expat David Jack imagines a world where a glamorous outfit can combine synthetic fabrics, layered feathers, crystals and sheer net leggings. Having poured his prodigious creativity into one-off looks – like a metal-spiked and studded leather jacket for indie rocker Steve Bays – the 27-year-old has turned his attention to disturbingly beautiful women’s evening wear, with his Spring 2012 debut collection. Jack’s line and bespoke creations are sold through his Vancouver studio.

Producing season after season of glamorous clothes that pique the fancy of the famous (to wit Fergie, David Bowie, Jennifer Lopez and Jeanne Beker) just isn’t enough for agent provocateur Izzy Camilleri. The designer saw the launch of her unique IZ Collection of stylish clothes for men and women in wheelchairs in 2009, and the following year, with ex-Fashion Filer Adrian Mainella, she revealed the luxe side of sustainable, wild Canadian furs via their IZMA collection. A serial innovator, Izzy, will design the White Cashmere Collection’s first-ever children’s wear piece. This Sheridan-trained Torontonian never ceases to amaze and impress.

A genuine fashion phenom, Toronto’s Adrian Wu was just 18 when he burst onto Canada’s fashion scene in 2010. His women’s designs – exuberant explorations of texture and volume – have been drawing breathless praise and serious media attention ever since. A regular in FLARE and on CTV, this singular, self-taught Canadian has also collaborated with celebrities such as Juno Award-winner Keshia Chanté. Wu’s beautifully iconoclastic pieces are available at his downtown Toronto studio.

Golnaz Ashtiani, is the winner of the Toronto Fashion Incubator’s 2011 New Label Award and an exciting newcomer on the Canadian fashion scene. Before launching her Ashtiani women’s wear collection in Toronto last April, this 28-year-old trained at the London College of Fashion and apprenticed with several UK design houses. The current buzz is all about her unmistakably modern, precision-cut clothes in sensuous layered panels, in a wholly original colour palette.

From the Grammy Awards red carpet and the Miss America Pageant runway to the So You Think You Can Dance stage and the bridal altar – whenever the situation calls for a show-stopping, one-of-a-kind dress, Newfoundland-born Rod Philpott has the answer. Philpott has been creating memorable couture extravaganzas from his SHKANK INC. store on Toronto’s Yonge Street for more than 15 years.

What happens when a wardrobe stylist from Northern Ontario and a Ryerson design grad/model from Toronto join forces? In the case of Shawna Robinson and Natalie Sydoruk, it results in a collection called LABEL – featuring imaginative seasonal basics, mostly in organic or renewable materials. This dynamic duo’s sensual yet relaxed dresses, skirts and tops can be discovered on their website seenolabel.com and at boutiques across the country.

It was 1952 when Canadian entrepreneur Leonard Simpson opened his first Town Shoes store in Toronto. And he’s been promoting the love of shoes ever since. This year, in a White Cashmere Collection first, Town Shoes is collaborating with young, China-born Torontonian, Yvonne Lin, to fashion fabulous footwear – in BT – for each White Cashmere ensemble. Lin was cited for her technical precision and the architectural artistry of her collection in Ryerson University’s Mass Exodus fashion show in April 2012.

Lucci Rojas’ 2011 leap into designing his own women’s wear collection was preceded, if not pre-ordained, by a degree from the École des Métiers des Faubourgs de Montréal, four years as a costume artist for Cirque du Soleil, work as a master tailor for Holt Renfrew and the life-long influence of a seamstress mother. His couture-calibre LuShyne collection of sensuous silhouettes, executed in premium fabrics, is available through Rojas’ Montréal atelier.

Nobody embodies fashion’s global zeitgeist more than Laura Siegel. A Toronto native transplanted to New York, she’s studied at NYC’s Parsons and at London’s Central St. Martins. In 2010, VOGUE Italia called her an emerging talent and she won the Rising Star Award at Vancouver Fashion Week in 2012. Why all the fuss? This 24-year-old’s ethereally-patterned, draped and layered, eco-friendly women’s clothes are created in collaboration with artisans in rural India and Bolivia.

There’s no doubt that Mississauga’s Michelle Merizzi has a sparkling personality. Having launched her first jewelry company some 29 years ago, she segued through a second career as a makeup artist before returning to her first love/obsession to found MMCrystal six years ago. Since then, her spotlight-grabbing crystalline creations – shoulder-dusting earrings, bold cuffs and Liz Taylor-esque gem pendants – have been to the Oscars, Grammys, Junos and Geminis. Those not nominated can find her fabulous faux gems at primo fashion boutiques across Ontario.

Twenty years in the fashion business, including stints as a buyer at Ogilvy and a personal shopper at Holt Renfrew, emboldened Montréal’s Suhaila Niazi to launch her own fashion label last year. Her limited-edition designs for Al Shakour (meaning “grateful” in English) marry flowing silhouettes – mostly in luxurious silks – with distinctive patterns ranging from florals to exotic abstracts, in a gorgeously rich palette. Niazi combines the soul of an artist with a very human heart, donating a portion of her sales to a different charity each season.

More than 25 years as a healthcare professional didn’t dampen Karen McFarlane’s ardour for all things fashion and design. In 1996 she made the switch to full-time jewelry creation, dreaming up and then executing her multi-media statement pieces in a studio in Dundas, Ontario. Her bold, hand-crafted mélanges of wood, crystal, fur and leather, along with more conventional stones and metals, are constantly featured in high-end style magazines such as Flare, Today’s Bride and Toronto Life and on fashion runways.

Cara Cheung watched her debut collection dazzle on the Toronto Fashion Week runway in March of this year, just two years after her student designs were featured in Ryerson University’s Fashion Design program’s annual Mass Exodus show. This 23-year-old Torontonian, a former Chanel intern, carves a dangerous edge with her super-short, tight-torso, Swarovski-studded evening dresses. Her head-turning looks have already been seen on the likes of MuchMusic’s Liz Trinnear and singer Keshia Chanté.

Montreal’s Joël Bissonnette is a Sherbrooke College and National Theatre School of Canada alum whose twin passions for visual arts and period clothing have fueled his career as a set decorator, prop stylist and costume designer. Now he’s turned his talents and imagination to real-life “costumes” with a men’s and women’s wear collection that will debut this fall.

About Cashmere and Kruger Products

Cashmere, Canada’s best-selling bathroom tissue, is 100 per cent Canadian-made and reflects Kruger Products’ commitment to providing the finest quality tissue products to Canadian consumers.

Kruger Products is Canada’s leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, SpongeTowels and Scotties, as well as away-from-home products for industrial and commercial use across Canada. Kruger operates facilities in Quebec, Ontario and British Columbia.

LIKE Cashmere on Facebook.

The White Cashmere Collection is documented at Cashmere.ca. Check out last year’s collection:

Click here to view the embedded video.

You can find the White Cashmere Collection on Twitter using #Cashmere.

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For more information, please contact:

Strategic Objectives

416-366-7735

Email: so@strategicobjectives.com

For Immediate Release

April 27, 2012

Strategic Objectives Wins 10 CPRS Toronto ACE Awards
Including Two Gold Awards

Team Strategic Objectives wins 10 #CPRSACE Awards

Toronto PR firm, Strategic Objectives picked up 10 awards including two Gold Awards at the CPRS (Canadian Public Relations Society) Toronto ACE Awards on Thursday, April 26, 2012 in Toronto.  The agency also picked up four Silver and four Bronze Awards at the annual gala honouring creativity and excellence in public relations.

PR that delivers measurable results

“Our Strategic Objectives team is committed to creativity, innovation, performance and results,” says Judy Lewis, Strategic Objectives executive vice-president and co-founder. “We are so grateful to all our clients for giving us the opportunity to contribute to the success of their brands and honoured to be recognized by our peers in the Canadian communications industry.”

“Our approach to PR is to develop consistent, highly effective traditional, social media and influencer programs that prove the power of PR to build brand momentum, engage consumers and deliver measurable bottom-line results,” adds Deborah Weinstein, president and co-founder, Strategic Objectives.   “We are SO proud of our team, who always go above and beyond.”

Transat Holidays Vacationer For A Year
Gold in Media Relations
Bronze in Best Digital Communications

This campaign supported a nation-wide search and offer of a dream job as Transat Holidays paid Vacationer For A Year!  Job specifics: Fly. Tan. Blog. Get Paid! The 15-month strategy incorporated proactive national, regional and local media and blogger relations; media tours; and engaging Skype interviews with Vacationer Kate McKenna.  The campaign exceeded objectives; delivered strong brand-building awareness; secured outstanding positive media coverage exceeding 92 million media impressions; and helped generate more than 2,000 original video job applications.

The Launch of Grimbergen Beer
Gold in Media Relations
Bronze in New Product and Service Launch

Strategic Objectives’ PR campaign for Carlsberg Canada was conceived to make mega news for the launch of Grimbergen Beer — an extremely sought after Abbey beer brewed by Belgian monks since 1128 — into Canada.  The campaign included a Toronto Media Launch Event with the rare opportunity to meet the Monks of the Grimbergen Abbey – Abbot Erik De Sutter and Father Karel Stautemans.  Media relations secured more than 12 million positive media impressions and helped drive sales for Grimbergen in the Canadian market

The Creation of Koodonation
Silver in Community Relations

Strategic Objectives created Koodonation™, for Koodo Mobile in 2011 as Canada’s first-ever Online Microvolunteering Community.  Promoting Social Change through the Social Web. Koodonation, which activates microvolunteers across Canada, connected more than 2,000 volunteers with over 100 charities in just two months, allowing Canadians to create social good in communities across Canada, on their own time, online and right from their own computer or mobile device.

Magnum Ice Cream Bars Canadian Launch
Silver in Media Relations
Bronze in New Product or Service Launch

This national PR campaign, featuring Celebrity Apprentice co-star Ivanka Trump, supported the launch of Magnum ice cream bars into Canada and included media relations, a Launch Party and Media Tour.  The program achieved outstanding awareness and contributed to a 46% above share forecast, well above sales expectations.

The TOPSHOP TOPMAN Takeover
Bronze in Media Relations

This multi-phase media relations program supported The Bay’s launch of a store within a store — the UK’s leading fashion retailer TOPSHOP and TOPMAN.  The program made mega news for the national retailer and its exciting new addition to Canada’s fashion landscape.  The campaign exceeded objectives; generated outstanding brand awareness; secured 25+ million media impressions; and took the story beyond the fashion media to business, lifestyle and trend.

The Body Shop “Stop S*X Trafficking of Children and Young People”
Silver in Community Relations

This social responsibility PR program supported The Body Shop “Canada’s Stop Sex Trafficking of Children & Young People” and involved partnerships with ECPAT International (Beyond Borders in Canada) and The Somaly Mam Foundation.  The multi-award winning campaign exceeded objectives; secured federal government endorsement and 570,000+ Canadian signatures on a petition that was delivered to both the Canadian government and the United Nations to help bring an end to one of the worst human rights abuses imaginable.

The 2011 White Cashmere Collection
Silver in Media Relations

This uniquely Canadian PR program supported the Eighth Annual White Cashmere Collection 2011: Fashion with Compassion – a fund- and awareness-raiser for Breast Cancer.  Originally conceived and developed by Strategic Objectives in 2004 to generate positive news and premium positioning for Cashmere, Canada’s best-selling bathroom tissue, the collection stars 15 Canadian designers and their vision of a future without breast cancer, all crafted in 100 per cent pure soft and luxurious Cashmere BT.  The program earned +125 million positive audience impressions in 2011 and delivered strong consumer awareness and engagement. The White Cashmere Collection has earned more than 25 top national and international awards over the last eight years, including the IPRA Golden World Award of Excellence.

Top Industry Honours for Breakthrough PR
These awards come hot on the heels of Strategic Objectives being named to the PR News Top Ten CSR (Corporate Social Responsibility) Agency A-List 2012.  In April 2012, Strategic Objectives is the only all-Canadian company to receive this outstanding recognition.  Strategic Objectives will also pick up nine IABC/Toronto OVATION Awards including four Awards of Excellence at the International Association of Business Communicators Gala in Toronto on Wednesday, May 30, 2012 at the Liberty Grand.

About Strategic Objectives
Headquartered in Toronto with associates across Canada, Strategic Objectives provides Smart Ideas and Better Solutions to many of Canada and the world’s leading brands including: The Hudson’s Bay Company; Carlsberg Canada; Pfizer; Dyson; M&M Meat Shops; Transat Holidays; Koodo Mobile; Kruger Products; Build-A-Bear Workshop; YUM! Brands; Green & Black’s Organic; WagJag; Tetley Tea; and TOMS, to name but a few.

Named IABC/Toronto PR Agency of the Year in 2011 and 2009 and winner of the CPRS Toronto PR Campaign of the Year ACE Award in 2011, 2007, 2006 and 2003, Strategic Objectives has achieved numerous top international awards for creating world-leading, brand-building integrated programs that deliver measurable results. It is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations and to be named to the PR News CSR A-List 2012.

Additional honours include: 12 IPRA Golden World Awards of Excellence, including Most Creative; 26 IABC Gold Quills; three consecutive CMA (Canadian Marketing Association) Awards for Best PR Program in Canada; and many more. A member of Pinnacle Worldwide, the Strategic Objectives team includes more than 40 PR professionals in its Toronto offices, including a fully-bilingual équipe.

Visit www.strategicobjectives.com and follow us on Twitter @SO_pr.

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For more information, please contact:

Strategic Objectives

Tel: (416) 366-7735.  Fax: (416) 366-2295.

E-mail: so@strategicobjectives.com

For Immediate Release

April 20, 2012

Stunning New Arcadian Launches at The Bay’s Queen Street Flagship Store in Downtown Toronto
Iconic Toronto Venue Revealed After Year-long Transformation

The Bay continues its evolution as a world-class department store with the re-launch of the historic Arcadian Court.  Now known as Arcadian, this reinvented space boasts historic charm and modern sophistication in two distinct venues – the revitalized Arcadian Court and the new Arcadian Loft – and is set to be one of Toronto’s most sought after venues.  A collaborative effort with foodservice partner Oliver & Bonacini, the grand Arcadian Court has been restored to its art deco glory featuring modern new amenities, while a flexible contemporary space has also been created in Arcadian Loft.  Together, these two spaces form a unique complex which will meet the needs of any event or occasion.

“It is extremely exciting to see Arcadian transformed in such a historical yet future-forward manner,” says Bonnie Brooks, President, The Hudson’s Bay Company.  “Given the history associated with The Hudson’s Bay Company, we are passionate about historical preservation.  The Arcadian is a Toronto landmark, and we are thrilled with the results of this significant restoration and rebuild. It is our pleasure to unveil it to the community and look forward to building on its legacy while creating more memories for generations to come.”

“Already in high demand – Arcadian Court is fully booked for Saturday weddings for the next two years,” says Peter Oliver, Partner, Oliver & Bonacini Restaurants.  “And with the addition of the Arcadian Loft, this event complex now has the versatility and capacity to host large scale events ranging from galas, weddings and fashion shows to corporate events and conferences.  With Arcadian, we are entering into an exciting new age in event services in Toronto.”

The New Arcadian Court — Old World Grace With a Fresh Take

Originally opened in 1929, the Arcadian Court has a deep and rich history as a Toronto institution.  It has hosted many monumental events including Toronto’s first auto show; the Toronto Symphony Orchestra’s first radio broadcasts; performances by entertainment legends such as Liberace; and Sotheby’s first auction outside of Britain, to name just a few.

The renovations carried out by architecture firm DeSignum Design and CMA Construction Group have stripped back layers of walls and flooring that have been added over the years, reclaiming approximately five feet around the perimeter, and opened up eight of the 16 grand arches in the mezzanine that were closed off in past renovations and restored the squared off arches along with adding four feet to the remaining eight.  The Court is now a revitalized 8086 square foot gem, featuring improved acoustics, beautiful chandeliers that are a deconstructed take on the original Lalique crystal chandeliers and an opened-up mezzanine spans offering a 360° view.  The lavish space can now accommodate approximately 700 people.

Arcadian Loft – Fresh, Urban Space With Spectacular Views

On its own, or in conjunction with the Court, Arcadian Loft provides a customizable space like no other in the city of Toronto.  Arcadian Loft now occupies the space formally known as the City View Café or Panoramic Room.  The 6773 square foot venue can be booked as a whole or can be divided to up to five rooms to fit specific event needs.  Each room features state-of-the-art technology including drop down screens, AV amenities and integrated sound dampening/absorbing materials.

The ‘loft-like’ décor features include open concrete ceilings, a reclaimed grey washed brick accent wall, oversized metal warehouse doors and its most stunning feature — spectacular views of Old and New City Hall through a 200 lineal foot glass wall.

Arcadian Serves For Any Occasion

Featuring a skilled team of O&B Chefs, the new Arcadian menu package was created by Oliver & Bonacini Corporate Events Chef Jamie Meireles in collaboration with Corporate Executive Chef Anthony Walsh.  Guests of Arcadian should expect fine dining fare and a grand departure from typical banquet hall cuisine.

Chef Jamie Meireles began his career apprenticing at the Fairmont Royal York Hotel after attending George Brown College Chef’s School.  He has worked in many notable venues includling: Michael Caines at The Royal Clarence; the two-Michelin-starred Relais & Chateaux Inn, Gidleigh Park; Rosewater Room; W New York Hotel.

In 2008 he joined the Oliver & Bonacini team for the re-launch of the Toronto Board of Trade facility and later in 2010 Jamie launched Malaparte at TIFF Bell Lightbox.  With his wide-ranging experience and passion for modern food rooted in the classics, Chef Meireles is set to make any dining occasion at Arcadian an unforgettable experience.

The fresh and extensive menu offers many options for buffet or plated breakfasts, themed meals such as: Health Smart, Got Milk?, Fuel Up, Sweet Seductions, buffet or plated lunches, plated dinners, food stations, creative canapés and hors d’oeuvres.

Choice dishes include: the famous Arcadian Court Chicken Pot Pie, roasted prime rib, Qualicum beach scallop ceviche, maple pork belly and kimchi in a steamed bun, and mini beef and Yorkshire pudding sandwiches.

In tribute to the venue’s culinary heritage, Chef Meireles has created an Arcadian Afternoon Tea menu featuring finger sandwiches, freshly baked scones and clotted cream, as well as a collection of “Yesteryear Lunches” paying homage to Arcadian meals served circa 1930, 1960 and 1980.  One of his favourite dishes is the Banana Parfait with coconut, as featured on Arcadian Court’s original 1929 menu.

In February 2011, The Bay announced it had entered into an historic partnership with Oliver & Bonacini Restaurants and Compass Group Canada to transform its foodservice and restaurant offerings.  The launch of the new Arcadian is the latest step in this bold, progressive evolution.

Arcadian is now open for bookings, and for more information on its many services, please visit www.oliverbonacini.com.

About The Bay

Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II.  With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation.  Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style.  A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands.  The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada.  The Bay operates 91 stores in 8 provinces across Canada as well as www.thebay.com, the company’s online store.

About Oliver & Bonacini Restaurants

Oliver & Bonacini is recognized as one of Canada’s leading fine dining restaurant companies, operating 12 unique and innovative restaurants in Ontario.  Operations include à la carte dining, quick service, catering, group dining and special events.  Unique concept restaurants include Canoe, Jump, Auberge du Pommier, Biff’s Bistro, Luma, O&B Canteen and Bannock.  The company also operates a midrange casual dining concept, Oliver & Bonacini Café Grill, with locations in Toronto, Blue Mountain, Oakville and Waterloo.  The company’s private dining and events division, Oliver & Bonacini Events, manages a number of large scale event facilities, including Malaparte at TIFF Bell Lightbox, City Ballroom at Toronto Board of Trade and Windermere House on Lake Rosseau in Muskoka.  Oliver & Bonacini credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

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For more information, or to schedule an interview, please contact Strategic Objectives Inc.  Tel: (416) 366-7735.  Fax: (416) 366-2295.  Email: so@strategicobjectives.com