Innovative. Celebrated.

Strategic Objectives is a leading Canadian full-service public relations agency.


We make news, build and protect brands, launch products, connect people, support causes, create effective social media strategies and stage memorable events.


Strategic Objectives is a high-performance public relations agency that is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations – for outstanding achievement in Public Relations. We are proud to be IABC Toronto's 2009 PR Agency of the Year.


The choice of many of Canada and the world’s leading brands, we have a proven track record for helping clients generate breakthrough public relations results.

!Follow us on twitter TwitterRSS
Left
Right
Photo 1

Strategic Objectives PR Pros have a passion for fashion with compassion. Watch our acclaimed White Cashmere BT Couture Collection Fashion Show, winner of the IPRA Golden World Award for Best Media Relations and the Canadian Marketing Association Award for Best Public Relations Program.

Photo 2

It's a brand new day panel at the IABC 2010 World Conference in Toronto.  Left to Right: Jacqueline Ryan, Peter Morrissey, Judy Lewis and Shelley Simmons. For more highlights, click here.

Photo 3

We're celebrating! Strategic Objectives earned eight PR awards at the IABC 2010 Ovation Awards.  Read Strategic Objectives co-founder Judy Lewis' blog about one of our award-winning campaigns here.

Photo 4

A bronze statue, sixty-five events, 62,000 balloons, a CEO tour, community relations and news coverage from coast-to-coast celebrated the 100th anniversary of Leon’s – Canada’s oldest national chain of furniture stores. Strategic Objectives public relations pros helped Leon’s capture the hearts and headlines of the nation.

Photo 5

Strategic Objectives took to the streets with The Geek, Koodo Mobile’s tasty, faux gingerbread holiday mascot. Our PR message? Enjoy a ‘tab-ulous taste of the good life’… delicious savings on talk and text, just in time for holiday gift-giving.

Photo 6

Strategic Objectives and Canada's favourite bachelorette Jillian Harris encouraged Canadians to reinvigorate their salads with fresh PR.  Jillian helped launch restaurant-inspired Kraft's Sizzling Salads. See Jillian sizzlin' in the kitchen and learn more about ways to dress up your salad here.  

Photo 7

Strategic Objectives is the only agency in Canada to receive the United Nations Grand Award for Outstanding Achievement in Public Relations. The award recognizes our pioneering PR and awareness building for The Body Shop Canada campaign: In the Name of Love, STOP Violence Against Women.

Photo 8

M&M Meat Shops Annual Charity BBQ Day is legendary and Strategic Objectives award-winning PR helps drive awareness and participation. Last year’s event raised $1.9 million for the Crohn’s and Colitis Foundation of Canada.

Photo 9

Strategic Objectives scored a hat trick at the CPRS 2010 Toronto ACE Awards. The team took home 2 Gold and 1 Silver.  Read Strategic Objectives co-founder Judy Lewis' blog about one of our award-winning campaigns here.

Photo 10

Strategic Objectives made a multi-award-winning splash with our brand-building Trident Splash National Cannonball Championship, a program conceived to launch Splash gum in Canada.

Photo 11

Our Strategic Objectives PR team congratulates Canada’s Koodo Mobile for tagging wrestling legend Bret “The Hit Man” Hart to tell the story of El Tabador – an animated character designed to get Canadians ‘in the ring’ with an exciting, new, interactive YouTube VIDEO.  Put your wrestling skills to the test, click here http://bit.ly/czKWdH.

Photo 12

Psst.  It's Pizza Hut.  Playing a series of pasta pranks across the nation, including a temporary name change, Strategic Objectives helped Canada's #1 pizza leader celebrate the successful PR launch of Tuscani Pastas.

Photo 13

James Dyson, famed inventor of the Dyson vacuum, shows off the Dyson DC24 Ball, with a little help from our Strategic Objectives public relations team.

Photo 14

Strategic Objectives is proud to be IABC Toronto’s PR Agency of the Year 2009. See more Strategic Objectives awards and accolades.

Photo 15

Strategic Objectives helped Captain Morgan steal the PR spotlight at the World Rock Paper Scissors Championships, scoring social media buzz and earned media coverage around the world.  Winner CPRS Ace Award for Brand Development Campaign of the Year, 2007.

Photo 16

Diageo – the world’s largest drinks maker – and Strategic Objectives made the world a little greener with an employee social responsibility program in support of Evergreen, one of Canada’s leading, national non-profit environmental organizations.

Photo 17

Strategic Objectives prez, Deborah Weinstein, serves as a Mentor to more than a hundred PR students at Humber College Personal Brand Camp 2 in Toronto. Deborah, aka @DebWeinstein, hosted a Round Table with Search Engine Optimizer, Rob Campbell. Check out Rob’s in-depth report at Humberpr.ning.com.
Exit Preview