Comments for Strategic Objectives http://www.strategicobjectives.com Sell more. Build share. Get press. Change minds. Get tough. Move stuff. Show fangs. Grow brands. Sat, 31 Dec 2011 02:03:50 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on 2011 Wrapped Up and a Look Ahead to 2012 by Todd Henry http://www.strategicobjectives.com/blog/2011wrap2012prediction/#comment-943 Todd Henry Sat, 31 Dec 2011 02:03:50 +0000 http://www.strategicobjectives.com/?p=2220#comment-943 Thank you for your kind words about The Accidental Creative. So glad you enjoyed it, and found it helpful! Thank you for your kind words about The Accidental Creative. So glad you enjoyed it, and found it helpful!

]]> Comment on Deborah Weinstein: My Most Excellent Entrepreneurial Adventure by Jonathan Becher http://www.strategicobjectives.com/blog/sosays/deborah-weinstein-my-most-excellent-entrepreneurial-adventure/#comment-875 Jonathan Becher Thu, 22 Dec 2011 21:10:42 +0000 http://showfangspr.strategicobjectives.com/?p=745#comment-875 Thanks for sharing your story! You mentioned 9-5 workdays for entrepreneurs. I often tell people that, like almost everything else, entrepreneurs are exactly backwards from corporate life: we have 5-9 workdays. Thanks for sharing your story! You mentioned 9-5 workdays for entrepreneurs. I often tell people that, like almost everything else, entrepreneurs are exactly backwards from corporate life: we have 5-9 workdays.

]]> Comment on Docutizing, Flipboard, 2012 Predictions – Here’s SO 360: Full Circle from the Digital Space for December 19, 2011 by deborah weinstein http://www.strategicobjectives.com/blog/docutising-flipboard-2012-predictions-%e2%80%93-here%e2%80%99s-so-360-full-circle-from-the-digital-space-for-december-19-2011/#comment-846 deborah weinstein Tue, 20 Dec 2011 03:43:57 +0000 http://www.strategicobjectives.com/?p=2202#comment-846 Awesome comment Ryan. An entrepreneur intuitively knows the importance of setting goals and is always looking for a new pinnacle of achievement as you are doing with your awesome Toronto firm. Happy new Year back at'cha! X0X0 Deb Awesome comment Ryan. An entrepreneur intuitively knows the importance of setting goals and is always looking for a new pinnacle of achievement as you are doing with your awesome Toronto firm. Happy new Year back at’cha! X0X0 Deb

]]> Comment on Docutizing, Flipboard, 2012 Predictions – Here’s SO 360: Full Circle from the Digital Space for December 19, 2011 by Ryan Thomas http://www.strategicobjectives.com/blog/docutising-flipboard-2012-predictions-%e2%80%93-here%e2%80%99s-so-360-full-circle-from-the-digital-space-for-december-19-2011/#comment-839 Ryan Thomas Mon, 19 Dec 2011 22:08:45 +0000 http://www.strategicobjectives.com/?p=2202#comment-839 I've found the best motivation is a 'climbing buddy'. If you want to excel in the world today it's not about your own personal commitment, it's about finding those that drive and inspire you in your own life. Those that share the same goals. It's gotten me to start and grow a company, into parties I shouldn't be in, and skating at 35mph through a parking garage at 4am. Even if your 'team' is an Adias like sponsor that pushes you to go farther. Everyone that has ever been successful had help. Happy Holidays SO, Ryan Thomas I’ve found the best motivation is a ‘climbing buddy’.

If you want to excel in the world today it’s not about your own personal commitment, it’s about finding those that drive and inspire you in your own life. Those that share the same goals.

It’s gotten me to start and grow a company, into parties I shouldn’t be in, and skating at 35mph through a parking garage at 4am.

Even if your ‘team’ is an Adias like sponsor that pushes you to go farther.
Everyone that has ever been successful had help.

Happy Holidays SO,

Ryan Thomas

]]> Comment on Crisis Management in the Age of Social Media by Ruth http://www.strategicobjectives.com/uncategorized/crisis-management-in-the-age-of-social-media/#comment-197 Ruth Tue, 20 Sep 2011 09:31:42 +0000 http://www.strategicobjectives.com/?p=1663#comment-197 Much appreciated for the information and share! Much appreciated for the information and share!

]]> Comment on The Demographic Landscape of Social Networks by michaelnus http://www.strategicobjectives.com/blog/sosays/the-demographic-landscape-of-social-networks/#comment-57 michaelnus Fri, 24 Jun 2011 16:09:46 +0000 http://showfangspr.strategicobjectives.com/?p=1134#comment-57 Excellent insights! Excellent insights!

]]> Comment on Does High Twitter Follower Count indicate Thought Leadership? Not SO much! by @samfiorella http://www.strategicobjectives.com/blog/sosays/does-high-twitter-follower-count-indicate-thought-leadership-not-so-much/#comment-54 @samfiorella Mon, 30 May 2011 23:31:31 +0000 http://showfangspr.strategicobjectives.com/?p=1103#comment-54 Sheer number of Twitter followers (or Facebook Friends) are NOT an indicator of influence or even the potential for influence. Regardless of the business you are in. You can achieve large followings (as many who have large following have done) by using 3rd party, automated tools that follow a certain category of people. If they don't follow back, the technology unfollows them and continues on. The reality is that few-to-no people or companies have regular conversations with the vast number of their followers and friends, WHICH IS REQUIRED to have any real influence or business value from the crowd. Case(s) in point: - I have 3600+ followers and a (current) Klout score of 67. Good by most standards by I probably only have sway over maybe a hundred people I connect with frequently. - Along with many of my friends, I'm one of 10 million+ people that are fans of Nutella on Facebook, yet a quick survey this afternoon revealed that none of us have had any direct contact with the them in months (although they post regularly) and none of us have purchaed the product in over 6 months. So what’s the value in sheer numbers? None – if you THEY don’t regularly communicate with you. @samfiorella www.socialroadmaps.blogspot.com Sheer number of Twitter followers (or Facebook Friends) are NOT an indicator of influence or even the potential for influence. Regardless of the business you are in.

You can achieve large followings (as many who have large following have done) by using 3rd party, automated tools that follow a certain category of people. If they don’t follow back, the technology unfollows them and continues on.

The reality is that few-to-no people or companies have regular conversations with the vast number of their followers and friends, WHICH IS REQUIRED to have any real influence or business value from the crowd.

Case(s) in point:
- I have 3600+ followers and a (current) Klout score of 67. Good by most standards by I probably only have sway over maybe a hundred people I connect with frequently.
- Along with many of my friends, I’m one of 10 million+ people that are fans of Nutella on Facebook, yet a quick survey this afternoon revealed that none of us have had any direct contact with the them in months (although they post regularly) and none of us have purchaed the product in over 6 months.

So what’s the value in sheer numbers? None – if you THEY don’t regularly communicate with you.

@samfiorella
http://www.socialroadmaps.blogspot.com

]]> Comment on Does High Twitter Follower Count indicate Thought Leadership? Not SO much! by 40deuce http://www.strategicobjectives.com/blog/sosays/does-high-twitter-follower-count-indicate-thought-leadership-not-so-much/#comment-52 40deuce Wed, 25 May 2011 21:08:15 +0000 http://showfangspr.strategicobjectives.com/?p=1103#comment-52 Great take on influence Melissa! It's so true that the number of followers on Twitter someone has only says so much. Here at Sysomos we don't really show influence, but instead we give people/blogs an "authority score". This authority scored is complied differently for each different social network. A lot of them are some of the things you actually listed. For instance, on Twitter we take into account things like how often a person get @'d or RT'd among a bunch of other metrics. Things like that show their actual engagement levels and if a person gets RT'd a lot, there's a good chance it's because they have something great to say or content to share and that other people feel their stuff is so good they want to pass it along. I think a lot of companies could stand to read this post and learn a little more about influence. Not that I have anything against the Klout people, but I just don't think they're scores should be seen as the be-all and end-all in terms of influence. Cheers, Sheldon, community manager for Sysomos Great take on influence Melissa! It’s so true that the number of followers on Twitter someone has only says so much. Here at Sysomos we don’t really show influence, but instead we give people/blogs an “authority score”. This authority scored is complied differently for each different social network. A lot of them are some of the things you actually listed. For instance, on Twitter we take into account things like how often a person get @’d or RT’d among a bunch of other metrics. Things like that show their actual engagement levels and if a person gets RT’d a lot, there’s a good chance it’s because they have something great to say or content to share and that other people feel their stuff is so good they want to pass it along.
I think a lot of companies could stand to read this post and learn a little more about influence. Not that I have anything against the Klout people, but I just don’t think they’re scores should be seen as the be-all and end-all in terms of influence.

Cheers,
Sheldon, community manager for Sysomos

]]> Comment on Does High Twitter Follower Count indicate Thought Leadership? Not SO much! by Sean Ward http://www.strategicobjectives.com/blog/sosays/does-high-twitter-follower-count-indicate-thought-leadership-not-so-much/#comment-51 Sean Ward Wed, 25 May 2011 18:59:56 +0000 http://showfangspr.strategicobjectives.com/?p=1103#comment-51 I can see the short cut he was trying to take. Mr. Kerpin could probably make a reasonable assumption that his crew is busy doing their full time job and that their attention is on that set of values and priorities. Thus, his crew would not have the time or inclination to gain followers through any kind of scheme other than true engagement and actually being influential. But too bad that he's teaching bad habits to his crew. I also noticed that everyone who works there has a "Verified Account" label on their profile - which is usually reserved for celebrities and people in the public eye to let the world know it's the person's actual account. He mentioned in the blog post that they have access to premium advertising features so that's probably where they're able to do it. So now that's not about authenticity, it's about status. I'm kind of expecting the pop-up window telling me I'm the millionth vistor to appear now that I've looked at their site a bit. I can see the short cut he was trying to take. Mr. Kerpin could probably make a reasonable assumption that his crew is busy doing their full time job and that their attention is on that set of values and priorities. Thus, his crew would not have the time or inclination to gain followers through any kind of scheme other than true engagement and actually being influential.

But too bad that he’s teaching bad habits to his crew. I also noticed that everyone who works there has a “Verified Account” label on their profile – which is usually reserved for celebrities and people in the public eye to let the world know it’s the person’s actual account. He mentioned in the blog post that they have access to premium advertising features so that’s probably where they’re able to do it. So now that’s not about authenticity, it’s about status.

I’m kind of expecting the pop-up window telling me I’m the millionth vistor to appear now that I’ve looked at their site a bit.

]]> Comment on Does High Twitter Follower Count indicate Thought Leadership? Not SO much! by CK http://www.strategicobjectives.com/blog/sosays/does-high-twitter-follower-count-indicate-thought-leadership-not-so-much/#comment-50 CK Wed, 25 May 2011 15:15:03 +0000 http://showfangspr.strategicobjectives.com/?p=1103#comment-50 Excellent post and intriguing subject of debate/analysis. Here’s my $.02 having been on twitter since its vintage days (vintage = at least a year before Ashton made it all hip to tweet). While many times quantity matters (if I’m a B2C soda pop brand I need A LOT of customers as my company is volume-based), many times it does not and the quality of the customer/prospect/colleague/follower is what matters. For instance, let’s take the industry of life sciences from the B2B standpoint (not the B2C standpoint of the companies selling the drugs to millions of consumers but the B2B vendors targeting those billion-dollar companies). The irony here? While that particular industry is one of the BIGGEST revenue-wise… it’s actually made up of a very small universe of 50 “big pharma” companies. My point? If I’m a vendor in life sciences would I rather have 5000 twitter followers that aren’t really in my target audience… or 50 loyal twitter followers from big pharma that are my exact audience and directly impact (and, um, influence!) the success of my company and livelihoods of my employees? Net net: Tools like Klout can tell me influence by sheer number of followers, sure. But what I seek is not how influential I am over them but how influential each follower is to me, both my business and my ongoing professional growth. Shout out: CK loves all her twitter followers (and those she follows) as she learns greatly and, ergo, is INFLUENCED BY THEM every single day. Y'all rock :-) Excellent post and intriguing subject of debate/analysis. Here’s my $.02 having been on twitter since its vintage days (vintage = at least a year before Ashton made it all hip to tweet).

While many times quantity matters (if I’m a B2C soda pop brand I need A LOT of customers as my company is volume-based), many times it does not and the quality of the customer/prospect/colleague/follower is what matters.

For instance, let’s take the industry of life sciences from the B2B standpoint (not the B2C standpoint of the companies selling the drugs to millions of consumers but the B2B vendors targeting those billion-dollar companies). The irony here? While that particular industry is one of the BIGGEST revenue-wise… it’s actually made up of a very small universe of 50 “big pharma” companies. My point? If I’m a vendor in life sciences would I rather have 5000 twitter followers that aren’t really in my target audience… or 50 loyal twitter followers from big pharma that are my exact audience and directly impact (and, um, influence!) the success of my company and livelihoods of my employees?

Net net: Tools like Klout can tell me influence by sheer number of followers, sure. But what I seek is not how influential I am over them but how influential each follower is to me, both my business and my ongoing professional growth.

Shout out: CK loves all her twitter followers (and those she follows) as she learns greatly and, ergo, is INFLUENCED BY THEM every single day. Y’all rock :-)

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