Our Toronto PR Firm, Strategic Objectives is always on top of the latest trends for the social media and PR industry. Here’s what’s trending for us for the week of May 6, 2013.
MUST ATTEND: Social Media Biz Summit 2013
On Tuesday May 14, 2013, head to Buffalo, NY for the Social Media Biz Summit where Strategic Objectives President, Deborah Weinstein will join other industry experts to speak on the subject of social media return on investment. This one-day, high-energy conference is a must attend for any business looking to measure, track and evaluate the ROI of their social media efforts.
Not only does the speaker line-up include Deborah Weinstein but also Sam Fiorella, Ted Curtin, Sean McGinnis, Josepf Haslam, Ric Dragon and many more.
For more information on SMBS13, check out the website here. To register, click here.
SOCIAL MEDIA GOODIES
Social Media Campaigns Need Objectives
UK sales director, Bruce Daisley, says that social media campaigns cannot just be exciting and cool, they need objectives. At Strategic Objectives, we agree – we also know that those objectives need to be strategic. When questioned about flash campaigns gone wrong (the ones that end up getting more attention for their stupidity vs their success) Daisley said, “they breed caution, and this is probably not a bad thing.” Our Social PR team could not agree more. All marketing/communications campaigns need incredibly precise objectives and every aspect of the campaign needs to be aligned with these objectives. From execution to measurement, it all comes down to “what are our objectives?” When it comes to building, maintaining and protecting brands, a strategic approach with clearly defined objectives is a must. You can read more from Bruce Daisley at Marketing UK here.
Distributing Social Media Content Like a Pro
If you’re creating or curating social media content, it can be a challenge to get your fans and followers to read your content. Jennifer Kane, a featured contributor at sheownsit, encourages users to create a “distribution matrix” shaped like a pyramid. At the top of the pyramid is the company’s social media “power platform” – for Strategic Objectives, Google Analytics tells us that this is Twitter (based on the amount of social media referral traffic we achieve). The next platform that Kane recommends is a “player platform” where one can “play” with the content they’ve created. For SO, this is our LinkedIn company page. Kane goes on to recommend two more platforms: placeholder and repurpose. You can read more about the final two platforms from sheownsit here.
B2B Content Marketing: It’s All About Leads and Original Content
According to research done by digital publishing software providers Uberflip, 1% of B2B marketers use content marketing and 68% of CMOs plan to increase their content marketing budget in 2013. Unsurprisingly, B2B marketers are using content marketing to affect the top of the sales funnel. 82% of B2B marketers are hoping to engage customers and prospects and 55% are looking to drive sales. For marketers, Social Media is the top content marketing tactic and 94% are creating content from scratch, rather than curating. As content marketing rises in popularity and importance, trends that B2B marketers are setting are important to watch. Early adopters tend to showcase how “the rest of the world” will be using a platform, strategy or tactic so it’s of the utmost importance to keep an eye on the latest trends. You can read more about B2B Content Marketing research from Business2Community here.
SOCIAL MEDIA BONUS ROUND
Starbucks Presses Social Media Onward
Exercising Caution using LinkedIn’s Mention Feature
Applying Yourself Socially – Taking Advantage of All Social Media Marketing Sources Possible
How To Destroy Your Social Media Credibility Through Automation
The Best Twitter Accounts for Entrepreneurs
From Social to Digital Engagement: The Shift is Coming
Social Media: LET YOUR FANS TALK!!
The Rise of Citizen Journalism
6 New Google Glass Demos Worth a Watch
Are You Ignoring Your Real Customer’s Buying Behavior?
Why Facebook’s Graph Search Could be Doomed
Google Rewards App Developers Using Google+ Sign-In With Better Visibility on Google Search
Twitter Focuses on Local Trends
Finding Keywords: The First Step to Blogging Success
Future of Search Integrates Information with Social
15 Alarming Facts About Brands
LEADERSHIP CORNER: Leadership is a Relational Skill
Want to know how affective a leader is? Ask those who are being led, says Scott Edinger, contributor at Forbes. Leadership is a relational skill – it’s about how you interact with others, it’s about building and maintaining a relationship. Edinger offers seven steps for improving the effectiveness of your leadership efforts which include expressing genuine care and concern; establishing high standards; the perspective of others; and four more. For those in a leadership or management position, some of the concepts may appear to be easy but, in reality, in order to do them well and improve your leadership mindset, they are actually difficult to accomplish. You can read all seven tips from Forbes here. After you’ve read them, be sure to keep your improvement efforts consistent and at the forefront of your mind. Good luck!
SO DISTRACTED: Something to Click On
The best retelling of The Matrix ever: