Case Study: Amope Pedi Party
How do you get Canadian women interested in foot care and make news doing it? Amopé, a complete line of foot and nail care products, challenged our Strategic Objectives team to create a multi-faceted, uniquely Canadian campaign to support its entire product line.
Our SO team rose to the challenge with a news-making program starring Canadian supermodel Coco Rocha, the perfect fit to inspire women to love their feet and feel confident with every step.
Canada’s mainstream and social media were dazzled by the opportunity to meet and mingle with Coco, Canada’s gift to the world of fashion and beauty, and to learn all about summer foot care. Our program included national media relations, a media tour, and an intimate Toronto cocktail event. Check it out here!
Our Toronto media tour took in some of the city’s top outlets, including Citytv - Breakfast Television, ET Canada, CP24 and The Morning Show on Global Television, to name only a few.
To keep the conversation engaging we created a unique #amope♥coco hashtag and a custom Snapchat event filter. Social conversation reached more than 3.6 million Twitter users and 1,052 Snapchatters.
We also arranged Snapchat and Facebook Live Interviews where users, fans and followers across Canada were able to join the convo and watch Coco live. Interviewers included Flare Magazine, The Coveteur, The Kit, Yahoo!, Style Democracy and ET Canada.
Our Strategic Objectives team was SO grateful to partner Amopé with Coco Rocha to inspire Canadian women to take every step with confidence and learn how to take care of their feet and nails throughout our sizzling summer.
We would be delighted to help your brand inspire Canadians too! Please contact us here.