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Dear CMO: Forget Trust. Be Trustworthy!

Dear CMO: Forget Trust. Be Trustworthy!

When a brand isn’t trusted, the stories or messages that it’s sharing, the million dollar advertising and PR programs it develops are squandered on an audience not ready or willing to receive them. Read more


Do NOT Feed the Trolls: A Checklist to Identify Monsters Lurking on the Social Web

Do NOT Feed the Trolls: A Checklist to Identify Monsters Lurking on the Social Web

Let’s talk about Trolls — big, hairy, hulking monsters lurking in the damp and darkest corners of the internet. Read more


CSR and the Business of Doing Good by Doing Good

CSR and the Business of Doing Good by Doing Good

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Five Golden Rules, Tips and Tricks to Improve your Presentation Performance

Five Golden Rules, Tips and Tricks to Improve your Presentation Performance

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8 Top Tips to Telling a Better PR Story

8 Top Tips to Telling a Better PR Story

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Cracking the Millennial Marketing Mystery

Cracking the Millennial Marketing Mystery

To effectively communicate with Millennials (not to Millennials) you have to start with understanding them. Start by recognizing that they are not their parents or grandparents, and shouldn’t be communicated to as such. Read more


Your Essential Checklist for Enlisting a PR Spokesperson

Your Essential Checklist for Enlisting a PR Spokesperson

Hiring a good spokesperson can be beneficial when you’re building the company’s profile, but it takes time, money and research to find the right person. Read more


How to Media Train your Spokesperson to Build and Protect the Brand – 10 Essential Tips

How to Media Train your Spokesperson to Build and Protect the Brand – 10 Essential Tips

Never before shared publically, here are our top ten Tips on how to conduct a successful media interview Read more


The Five Ps of Marketing PR: How to get the MOST from your PR Agency

The Five Ps of Marketing PR: How to get the MOST from your PR Agency

A long-standing client I both admire and respect once told me there are five, not four Ps in the Marketing Mix: Product, Price, Place, Promotion … and Partners. Read more


TOP Ten Tips for PR Pros on Twitter

TOP Ten Tips for PR Pros on Twitter

Based on what I’ve learned, over more than six years swimming in the stream, here are my TOP 10 Tips for PR Pros on Twitter. Read more


The Power of Perfectly-Timed  PR to Win the Hearts and Minds of Canadian Consumers

The Power of Perfectly-Timed PR to Win the Hearts and Minds of Canadian Consumers

SO, how do you make Brand News that sticks, is considered relevant and generates immediate positive impact? Read more


Infographics – How to Turn Complex Data into Engaging Stories

Infographics – How to Turn Complex Data into Engaging Stories

Great visuals are key to drawing eyeballs to stories and that’s why we value infographics as an easy way to break down complex data. Read more


Brand Journalism: The Future of Content Marketing

Brand Journalism: The Future of Content Marketing

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Influencer Marketing: 5 Top Tips for Success

Influencer Marketing: 5 Top Tips for Success

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4 Steps to Effective PR Crisis Management

4 Steps to Effective PR Crisis Management

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