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Eight Unconventional Writing Tips

Eight Unconventional Writing Tips

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Five Exclamatory Rules

Five Exclamatory Rules

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That Enigmatic PR Thing

That Enigmatic PR Thing

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CSR and the Business of Doing Good

CSR and the Business of Doing Good

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Are PR Schools Disconnected from PR in Practice

Are PR Schools Disconnected from PR in Practice

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Six Simple Rules for a Successful Brand Journalism Strategy

Six Simple Rules for a Successful Brand Journalism Strategy

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The PRoblem with PESO

The PRoblem with PESO

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Infographics – How to Turn Complex Data into Engaging Stories

Infographics – How to Turn Complex Data into Engaging Stories

Great visuals are key to drawing eyeballs to stories and that’s why we value infographics as an easy way to break down complex data. Read more


Learning From the Biebs – Turning Negativity into a Brand Building Opportunity

Learning From the Biebs – Turning Negativity into a Brand Building Opportunity

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White Cashmere Collection 2016 Reveals Roster of 16 Top Canadian Fashion Designers

White Cashmere Collection 2016 Reveals Roster of 16 Top Canadian Fashion Designers

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The Power of Perfectly-timed Social PR Wins Hearts and Minds of Media and Consumers

The Power of Perfectly-timed Social PR Wins Hearts and Minds of Media and Consumers

SO, how do you make Brand News that sticks, is considered relevant and generates immediate positive impact? Read more


Time to add Social PR to Your GR Mix

Time to add Social PR to Your GR Mix

When it comes to influencing political power, legislation or regulations, Social PR is more than ever before, an integral, often essential, ingredient.  Read more


TOP Ten Tips for PR Pros on Twitter

TOP Ten Tips for PR Pros on Twitter

Based on what I’ve learned, over more than six years swimming in the stream, here are my TOP 10 Tips for PR Pros on Twitter. Read more


The Five Ps of Marketing PR: How to get the MOST from your PR Agency

The Five Ps of Marketing PR: How to get the MOST from your PR Agency

A long-standing client I both admire and respect once told me there are five, not four Ps in the Marketing Mix: Product, Price, Place, Promotion … and Partners. Read more


Do NOT Feed the Trolls: A Checklist to Identify Monsters Lurking on the Social Web

Do NOT Feed the Trolls: A Checklist to Identify Monsters Lurking on the Social Web

Let’s talk about Trolls — big, hairy, hulking monsters lurking in the damp and darkest corners of the internet. Read more


Dear Brand Managers + Communications Directors, Forget Trust and Be Trustworthy!

Dear Brand Managers + Communications Directors, Forget Trust and Be Trustworthy!

When a brand isn’t trusted, the stories or messages that it’s sharing, the million dollar advertising and PR programs it develops are squandered on an audience not ready or willing to receive them. Read more


How to Media Train a Spokesperson to Build and Protect Your Brand – 10 Essential Tips

How to Media Train a Spokesperson to Build and Protect Your Brand – 10 Essential Tips

Never before shared publically, here are our top ten Tips on how to conduct a successful media interview Read more


Your Essential Checklist for Enlisting a PR Spokesperson

Your Essential Checklist for Enlisting a PR Spokesperson

Hiring a good spokesperson can be beneficial when you’re building the company’s profile, but it takes time, money and research to find the right person. Read more


Cracking the Millennial Marketing Mystery — a PR Perspective

Cracking the Millennial Marketing Mystery — a PR Perspective

To effectively communicate with Millennials (not to Millennials) you have to start with understanding them. Start by recognizing that they are not their parents or grandparents, and shouldn’t be communicated to as such. Read more


Get Your Beer Here!  #PRApproved Tips Beer Brands Can Use To Win Share of Mouth

Get Your Beer Here! #PRApproved Tips Beer Brands Can Use To Win Share of Mouth

So how can beer companies breakthrough all the clutter and become the go-to beverage of choice, not only during milestone events like the Super Bowl, but all year round? Read more